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Skills

  • Online Revenue Growth
  • Conversion Rate Uplift Analysis
  • Marketing efficiency improvement
  • Churn rate reduction strategies
  • Project management methodologies (program)
  • Customer journey mapping
  • Product launch strategy
  • Budget Management and ROI Maximization
  • Digital Market Trend Analysis
  • Bounce Rate Reduction Techniques

Work Experiences

  • Developed influencer marketing campaigns.
  • Achieved a 34% return on ad spend (ROAS).
  • Achieved a 45% increase in user engagement.
  • Manage digital marketing initiatives for start-up businesses.
  • Developed a comprehensive 3-year digital transformation strategy.
  • Analyzed customer behavior data.
  • Collaborated with global teams to develop targeted content marketing strategies, driving international market growth of 81% in 2019 in Phoenix.
  • Directed the introduction of new customer personas for digital campaigns, leading to a 67% increase in click-through rates on targeted ads.
  • Achieved a 20% jump in conversions.
  • Collaborated with department heads.

Summaries

  • Boosted conversion rates significantly.
  • Achieved standard growth in user engagement.
  • Achieved a 20% uplift in conversions.
  • Achieved a 32% increase in revenue within 9 months.
  • Analytical Digital Strategy Manager focused on data-driven decision-making.
  • Adaptable Digital Strategy Manager with a deep understanding of current digital trends and technological advancements. Skilled at mobile optimization, data-oriented decision-making, and creating agile digital strategies that align with business growth targets.
  • Delivered search performance increases of 50% in 11 months.
  • Delivered a 17% increase in conversion rates.
  • Achieved a 47% improvement in organic search visibility.
  • Boosted overall conversions.

Accomplishments

  • Utilized data analytics to refine the customer journey, reducing bounce rates by 23% and improving conversion rates by 48%.
  • Identified and leveraged emerging mobile optimization trends to grow mobile traffic by 64% and increase overall mobile engagement by 65%.
  • Created a comprehensive digital marketing funnel that increased overall user engagement metrics by 21% and reduced customer churn.
  • Collaborated with third-party partners on a digital transformation project, incorporating user feedback to enhance platform UX, resulting in a 34% higher satisfaction rate.
  • Developed and executed an influencer marketing strategy, driving a 58% improvement in brand awareness and engagement within the target demographic.
  • Implemented advanced bounce rate reduction techniques, resulting in a 19% decrease in site bounce rates and a 55% increase in user retention.
  • Designed end-user testing protocols to identify friction points, reducing cart abandonment by 26% over the course of one year.
  • Increased email automation effectiveness by 32% through A/B testing and personalized segmentation strategies over 14 months.
  • Developed a robust KPI performance dashboard using Asana, enabling real-time tracking and a 47% improvement in decision-making speed.
  • Led a comprehensive gap analysis identified opportunities for digital optimizations, accounting for a 19% increase in mobile conversions.

Affiliations

  • Affiliate, Global Advertising Federation (GAF)
  • Certified, Facebook Blueprint Professional 2015
  • Member, Search Engine Marketing Professional Organization (SEMPO)
  • Partnered with Global Digital Leaders in Raleigh to launch a cross-brand marketing initiative
  • Certified User, Salesforce Marketing Cloud, Workday Certification, 2024
  • Contributor, eMarketer Association Research Reports
  • Member, Women in Digital (WID) Networking Group
  • Member, Social Media Examiner Industry Report Contributor
  • Participant, ConversionXL CXL Institute training for Growth Marketing
  • Affiliate, Global Strategic Marketing Alliance

Certifications

  • Product Management Certification (PMC) – Vantage
  • AMA Professional Certified Marketer (PCM) - American Marketing Association
  • Certified Demand Generation Professional – process
  • Tableau Data Analyst Certification – initiative, 2019
  • Professional Agile Leadership Essentials (PAL-E) - program
  • Google Ads Search Certification – standard
  • PPC Specialist Certification – system
  • Certified Marketing Analytics Professional – Vantage
  • Certified Customer Journey Expert (CCJE) – Brightline
  • SEO Fundamentals Certification - program, 2018

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