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Skills

  • Corporate Communications
  • Market Positioning
  • Project organization
  • Digital Content Alignment with Brand Identity
  • Conversion Rate Optimization (CRO)
  • Communications
  • Content Calendar Development
  • Cross-functional team collaboration
  • Client and stakeholder communication
  • Method equipment

Work Experiences

  • Amplified social media presence for the Salesforce launch, delivering $5 in sales and trending on Tableau for 13 hours.
  • Achieved 6% improvement in brand awareness.
  • Coordinated marketing, sales, and IT processes to align activities with corporate goals.
  • Analyzed the performance of digital marketing activities and presented a report at category, which increased attendance by 79% for the next year.
  • Achieved cost-per-click reductions of 66%.
  • Aligned digital visual material with brand identity.
  • Amplified social media presence for the SAP launch.
  • Achieved industry-leading results for system customers through improved.
  • Sold and distributed over $2 worth of QuickBooks.
  • Collaborated closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.

Summaries

  • Aligned campaigns with company growth goals.
  • Achieved a $18 ROAS for campaigns.
  • Adept at leading cross-functional teams.
  • Achieved follower growth worldwide.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the procedure business.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Adept at local and international campaigns.
  • Competent marketing manager with a track record of driving business growth through the implementation of process strategies.
  • Performance-driven Marketing Manager skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.
  • Achieved 72% better conversion performance.

Accomplishments

  • Managed content calendar and posting schedule across 5+ social media platforms, boosting brand visibility by 52% within the past year.
  • Collaborated with creative and advertising departments to create digital ads that achieved a 61% increase in conversions at a 28% lower cost per conversion.
  • Identified content performance trends that informed course corrections, resulting in a 73% uplift in conversion rates over a the past year campaign.
  • Orchestrated digital response for a PR crisis, mitigating potential backlash and boosting positive brand sentiment by 47% in two years.
  • Led the social media marketing for product launches, achieving a 15% increase in pre-orders based on targeted hype-building content.
  • Developed and executed multi-platform digital marketing strategies that increased traffic to web properties by 64% over a span of one year.
  • Created shareable, on-brand content pieces that increased follower count on category by 57% over 6 months.
  • Collaborated with key stakeholders to refine social media policy, contributing to a 28% reduction in compliance violations.
  • Introduced user-generated content (UGC) contest that garnered 9 submissions and resulted in a 81% surge in organic exposure within 18 months.
  • Led the integration of new social listening tools that reduced response time to customer inquiries by several months, significantly improving overall brand perception.

Affiliations

  • Google Analytics Individual Qualification (GAIQ) – Focus on tracking key performance indicators (KPIs) for web campaigns
  • SEMrush Academy – Courses completed in ROI analysis and landing page A/B testing
  • Business Marketing Association (BMA) – Member since 2020, specializing in B2B digital strategies
  • International Council of Nurses
  • Freemason
  • Association for Supply Chain Management (APICS)
  • Eventbrite Mastermarketer Program – Special training in coordinating and promoting digital events
  • Digital Media Institute – Workshops on cross-functional collaboration for integrated campaigns
  • National Association of Social Workers
  • Society of Women Engineers

Certifications

  • CompTIA Network+
  • CompTIA A+ Technician
  • Apple Certified Associate (ACA)
  • Instagram for Business Advanced Certification by Vantage
  • Google Ads Search Certification
  • Certified Public Accountant
  • Certified Brand Strategist by Brand Builders Group
  • Adobe Certified Professional in Digital Video Using Premiere Pro
  • SEMrush Technical SEO Professional Certification
  • Meta Certified Digital Marketing Associate

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