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Skills

  • Digital brand positioning
  • Customer Retention Strategy
  • Omnichannel marketing coordination
  • Database management
  • Influencer marketing strategy
  • Digital marketing
  • Market Analysis
  • Fact checking
  • Budgeting
  • Pricing structures

Work Experiences

  • Achieved a 53% uplift in customer satisfaction.
  • Exceeded sales goals by 10% by effectively applying analyzed data to marketing campaigns and sharing data across departments.
  • Achieved a 83% uplift in location-based sales.
  • Attained a 83% engagement rate.
  • Achieved a 64% rise in organic search rankings.
  • Wrote copy for marketing, advertising, and websites that was both engaging and effective.
  • Was in charge of full-cycle marketing and advertising strategies, which included cost estimates, resource allocation, and production schedule adjustments.
  • Accelerated time-to-market by 11 months.
  • Collaborated with external vendors and partners.
  • Achieved a revenue increase in 2021.

Summaries

  • Adept at leading complex digital product launches.
  • Achieved 39% engagement.
  • Achieved lead generation growth of 58%.
  • Achieved a 49% increase in web traffic.
  • Achieved measurable ROI.
  • Graphic design, copywriting, and project management skills must be demonstrated.
  • Dedicated to thorough and accurate research.
  • Innovative campaigns and thorough research are hallmarks of this firm.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Excellent attention to detail as well as a creative mindset.

Accomplishments

  • Developed and maintained a monthly digital content calendar, ensuring consistent brand messaging and contributing to a 71% increase in content engagement.
  • Implemented UTM tracking for multi-channel campaigns, providing key insights into attribution and channel effectiveness, resulting in 77% more accurate ROI reporting.
  • Developed comprehensive content marketing strategies that drove a 35% increase in MQLs (Marketing Qualified Leads) by targeting high-intent users.
  • Achieved a 65% reduction in cart abandonment rates by designing targeted email sequences for potential customers.
  • Revamped digital ad creative and copywriting to increase click-through rates by 30% across Google Ads and display networks.
  • Monitored and optimized affiliate marketing programs, increasing referral traffic and sales by 60% within two years.
  • Optimized on-page SEO and keyword strategies that boosted organic search ranks, resulting in a 70% increase in web traffic over three years.
  • Utilized Facebook and Instagram paid ad campaigns to drive a 41% increase in product purchases over 8 months.
  • Reviewed and analyzed competitor digital strategies, adjusting PPC campaigns to improve ad relevance, which resulted in a 30% increase in CTR and ad conversions.
  • Improved targeting accuracy by implementing audience segmentation efforts and paid social media campaigns, leading to 76% growth in acquisition.

Affiliations

  • Content Marketing Institute (CMI)
  • Freemason
  • Interactive Advertising Bureau (IAB)
  • Toastmasters
  • Society of Women Engineers
  • Certified Influencer Marketing Professional
  • Women in Digital
  • American Marketing Association
  • National Association of Digital Marketers (NADM)
  • Facebook Blueprint Certified Digital Marketing Associate

Certifications

  • Marketing Automation Certification - QuickBooks
  • Google Ads Certification
  • Apple Certified Associate (ACA)
  • Salesforce
  • Certified Digital Marketing Professional (CDMP) - Northwind
  • Certified Email Marketing Strategist (QuickBooks)
  • ServSafe
  • Google Ads Video Advertising Certification
  • CompTIA Network+
  • SEMrush SEO Toolkit Course - Power BI

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