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Skills

  • Social media growth hacking strategies
  • Agile project management in digital teams
  • Ad copywriting for high-converting campaigns
  • Social media platform algorithm understanding
  • Cross-platform social media strategy development
  • Competitive analysis in social media marketing
  • Audience Segmentation and Targeted Messaging
  • Trend analysis and real-time content adaptation
  • Social media platform analytics expertise (Microsoft Excel)
  • Crisis communication and social media management

Work Experiences

  • Balanced promotional and value-driven content.
  • Collaborated with cross-functional teams.
  • Contributed to overall conversion growth.
  • Crafted conversion-focused copy for advertising.
  • Continuously improved communication strategies.
  • Achieved a significant reduction in cost-per-click (CPC) by $9.
  • Am responsible for all aspects of content creation within digital platforms, from concept to final production/programming.
  • Collaborated closely with the product marketing team to refine the positioning and messaging for key product launches, resulting in a 71% bump in pre-orders.
  • Crafted conversion-focused copy for multi-channel advertising, resulting in $18 of ad revenue in 2020.
  • Achieved results in two years.

Summaries

  • Achieved results in 2016.
  • Creative individual with a passion for high-quality content. Recently collaborated with internal teams to produce viral creative assets, generating 73% shares within several months on Twitter.
  • Consistently improved user engagement by 24%.
  • Created high-quality, keyword-targeted content.
  • Adept at content creation.
  • Adept at managing agile, creative teams.
  • Boost cross-platform engagement by 55%.
  • Achieved 44% impressions.
  • Achieved results in under 14 months.
  • Achieved a 26% boost in followership.

Accomplishments

  • Deployed analytics-driven copywriting improvements that drove 16% increase in customer retention across managed campaigns.
  • Redesigned an underperforming LinkedIn marketing strategy leading to a 5% shift in B2B conversion rate.
  • Crafted compelling, keyword-focused copy that earned the Lakeside Partners the top spot on Google searches for Miscellaneous related terms.
  • Adapted tone and positioning of Meridian’s social media presence after data review, growing active followers by 80% in 4 months.
  • Set up analytics dashboards and consistently tracked KPIs, improving campaign effectiveness by 54% against baseline metrics.
  • Partnered with influencers to produce co-branded content that contributed to a 52% rise in new customer acquisition for 2016.
  • Refined social media video scripts, increasing video playthrough rates on YouTube by 66%.
  • Designed and delivered targeted messaging that reduced bounce rates on newly launched product pages by 63%.
  • Collaborated with the design team to integrate SEO-rich subheadings and infographics, increasing page views by 70%.
  • Collaborated with UX designers to optimize landing pages, increasing customer acquisition conversions by 19%.

Affiliations

  • Active Community Participant, Social Media Examiner Society, frequently attending webinars related to algorithm updates, paid advertising tricks, and social media engagement metrics.
  • Contributor, Moz Pro Community, focusing on SEO-optimized content strategies and backlink-building techniques tailored for digital copywriting.
  • Collaborator, Digital Storytelling for Brands Program at system, learning to weave brand stories into digital content campaigns to drive emotional engagement.
  • Member, Influencer Marketing Hub, actively following industry trends and engaging educational material on using influencer partnerships effectively in campaigns.
  • Certified, Facebook Creator Studio, navigating the tools aimed at managing post scheduling across Instagram and Facebook while analyzing audience demographics.
  • Member, Content Strategy Collective, involved in quarterly think tanks that discuss upcoming trends in digital campaigns, SEO copywriting, and social media growth.
  • Member, Women in Digital (WID), engaging in networking sessions, workshops, and professional development opportunities for female digital professionals.
  • Active Participant, Instagram Creators Checkout Program, exploring cultural trends and influencer partnerships to drive real-time user engagement.
  • Member, Digital Marketing Association (DMA), leveraging cutting-edge content creation techniques and digital marketing strategies for comprehensive user targeting.
  • Concept Creator, Pinterest Creators Program, specializing in engaging visual content creation and curation for social media campaigns and online brand narratives.

Certifications

  • Instagram Advertising Certified Professional - Cedar Works 2023
  • Certified Digital Marketing Professional (CDMP) - Digital Marketing Institute (2023)
  • Google Keyword Planner Fundamentals - framework 2015
  • Visual Storytelling Certification for Social Media - Asana 2019
  • Certified in Paid Search and Display Advertising - Vantage 2023
  • Certified Social Media Strategy Professional - process 2024
  • Twitter Flight School Program - framework 2023
  • Certified Storyteller for Brands - Cedar Works 2017
  • Facebook Ads Mastery Certification - Northwind 2020
  • Social Media Marketing Certification (Hootsuite Academy) 2021

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