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Skills

  • Customer relationship management (CRM) content development
  • First Aid/CPR
  • Conversion Rate Optimization (CRO)
  • Collaboration with external partners and agencies
  • Operational improvement
  • MS Office
  • Exceptional time management
  • Copywriting and editing
  • Editorial consistency and brand voice alignment
  • Content management systems (CMS) proficiency

Work Experiences

  • Saved $2 by putting in place cost-cutting measures that addressed long-standing issues.
  • Collaborated with external agencies to develop a content calendar which increased editorial consistency and improved brand voice recognition.
  • Conducted competitive analysis to identify content gaps, leading to the creation of 13 new resources that increased search traffic by 63%.
  • Had an excellent attendance record and was always on time for work.
  • Transported Microsoft Excel to three years customer locations.
  • Looked for industry trends on social media and through online sources.
  • Collaborated with designers, videographers, and marketing teams to develop a cohesive brand strategy, resulting in Outstanding Service Award at industry conference in 2023.
  • Achieved results within 6 months.
  • Achieved a 16% growth in inbound leads.
  • Aligned content with overarching brand strategy.

Summaries

  • Conducted A/B testing.
  • Achieved results within 18 months.
  • Adept at developing streamlined content workflows.
  • Senior Editor with 17 years of experience in project management who is well-organized.
  • A skilled campaign strategist leveraging data analytics to adjust content approaches, achieving 27% higher engagement rates across social media platforms.
  • Digital Content Coordinator is a multi-talented Digital Content Coordinator who is consistently rewarded for planning and operational improvements.
  • Managing Editor with 16 years of experience managing operational efficiency and highly productive system teams to produce three years system publication.
  • Consistently improved video content creation processes.
  • Managing Editor with 15 years of experience in creative copywriting, editing, and project direction for standard platforms.
  • Adjusted content strategies.

Accomplishments

  • Analyzed and reported on key engagement metrics, presenting actionable recommendations to increase conversions by 62%.
  • Produced and executed content marketing campaigns with a 52% higher ROI than previous efforts.
  • Analyzed website performance data to adjust content schedules, contributing to a 72% increase in average time spent on the site.
  • Integrated influencer marketing strategies, resulting in an increase in user engagement by 34% over a three years period.
  • Coordinated the timely delivery of over 6 pieces of content per month across multiple digital platforms.
  • Collaborated cross-functionally with PR, creative, and analytics teams to deliver integrated digital campaigns.
  • Developed a content governance framework that improved internal content approval times by 66%, streamlining publication workflows.
  • Conducted competitive analysis and adjusted content strategies to outperform industry benchmarks on engagement by 44%.
  • Documented and resolved standard which led to category.
  • Developed and maintained relationships with key influencers, boosting content shareability by 19%.

Affiliations

  • Lions Club
  • Association of Information Technology Professionals
  • Certified Digital Marketing Professional (CDMP)
  • Global Alliance for Public Relations & Communication Management
  • Society for Human Resource Management (SHRM) – Content Marketing Certification
  • Search Engine Marketing Professional Organization (SEMPO)
  • Professional Association for Design (AIGA)
  • Freemason
  • American Medical Informatics Association
  • Association for Computing Machinery

Certifications

  • Content Design Certification from Nielsen Norman Group
  • Apple Certified Associate (ACA)
  • SEMRush SEO Fundamentals Course Certification
  • Hootsuite Social Marketing Certification
  • Google Ads Certification
  • Copywriting Essentials Certification by Udemy
  • ServSafe
  • Content Marketing Mastery Certification - Copyblogger
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Facebook Certified Creative Strategy Professional

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