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Skills

  • Project lifecycle management
  • Invoice generation
  • Retail Marketing
  • Data-driven decision making
  • Marketing campaign management
  • Google Analytics
  • Organization
  • Brand-building strategies
  • MS Office
  • Security systems

Work Experiences

  • Was in charge of marketing campaigns from conception to execution and refinement.
  • Strengthened program outreach by managing marketing communications, public relations, and government affairs to maximize branding initiatives.
  • Worked closely with sales, technical services, and customer service representatives to ensure that the project was completed on time and on budget.
  • By collaborating with staff to share and implement customer service initiatives, I was able to exceed specific team goals and resolve issues.
  • Collaborated with Digital Account Directors and Digital Account Directors to plan marketing activities aimed at promoting Jira successfully.
  • Analyzed and reported on the results of marketing campaigns, gained insights, and compared results to goals to identify strengths and weaknesses.
  • Optimized profitability to meet marketing objectives and drive product line growth from concept to product life cycles.
  • Oversaw the creation of marketing collateral for print and digital needs, including descriptions, photographs, and copy.
  • Devised strategies for achieving goals and capitalizing on new opportunities.
  • Mentored marketing personnel on best practices and protocol to increase productivity.

Summaries

  • Knowledge of Power BI in depth, as well as budget management and risk assessment abilities.
  • Strong technical skills and experience in client relations.
  • Motivating leader who has built and managed framework teams in the past.
  • Forecaster, project manager, and planner with extensive Miscellaneous experience and strong communication skills.
  • Results-oriented Miscellaneous professional with cross-functional collaboration, budget management, and risk assessment strengths.
  • Miscellaneous student seeking hands-on experience through an internship in vendor management.
  • In both domestic and international markets, a resourceful marketing leader capable of successfully executing strategic marketing initiatives and effective brand management.
  • With innovative and forward-thinking approaches, successful at overseeing all stages of initiatives, building positive relationships, and promoting products.
  • Risk assessment in system settings and workflow optimization in vendor management settings.
  • With a team-oriented mentality, highly organized, proactive, and punctual.

Accomplishments

  • Consistently exceeded quarterly revenue targets by an average of 17% by optimizing digital spend across paid social, display, and search channels.
  • Implemented A/B testing strategies for SAP campaigns that increased click-through rates (CTR) by 58%.
  • Expanded global partnership network, driving an incremental 13% growth in international digital marketing revenue.
  • Successfully led the migration of campaigns to a new programmatic buying platform, optimizing workflow efficiency and cutting operational costs by 38%.
  • Led a cross-functional team to overhaul a client-facing platform, which improved average session duration by 77% and increased user conversions.
  • Directed content syndication and native advertising campaigns that contributed to a 59% uplift in client’s brand awareness.
  • Partnered with Microsoft Excel to introduce new advertising formats, generating a 69% increase in engagement rates and brand lift.
  • Developed a multi-channel digital strategy that increased client revenue by 50% within the first 14 months of implementation.
  • Successfully improved ROAS by 18% for a high-value client through detailed bid management and ad spend reallocation.
  • Pioneered the strategy to integrate social media ad spend into client’s broader marketing mix, resulting in a holistic digital ROI lift of 51%.

Affiliations

  • Active Member, HubSpot User Group (HUG) – Seattle
  • Joiner, Marketing Leaders Circle – Focusing on Data Analytics & Optimization
  • Active Participant, American Marketing Association (AMA) – Strategy & Innovation Division
  • Contributing Author, Content Marketing Institute (CMI) – B2B Strategy
  • Fellow, Institute of Data-Driven Marketing Professionals (IDMP) – 2019
  • Alumni, Facebook Blueprint Certification Program – 2022
  • Participant, Google's Advanced Digital Marketing Certification (awarded in 2024)
  • Participant, Global Digital Advertising Summit – 2015 (Boston)
  • Member, Search Engine Marketing Professionals Organization (SEMPO), 2022-Present
  • Panel Speaker, Interactive Digital Media Week – Hosted by Summit Group (2016)

Certifications

  • SEO Toolkit Exam - SEMrush
  • YouTube Content Ownership and Monetization Certification
  • PPC Specialist Certification - Cedar Works
  • Salesforce
  • Conversion Rate Optimization (CRO) Mastery - CXL Institute
  • Certified Business Analysis Professional (CBAP)
  • Certified Email Marketing Expert (CEME) - DigitalMarketer
  • Data-Driven Marketing Certification – QuickBooks
  • Content Marketing Strategy Certification – CopyBlogger
  • Certified Content Partner Manager (CCPM) - Adobe Creative Suite

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