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Skills

  • Campaign performance analysis
  • Google Analytics
  • Problem resolution
  • Project lifecycle management
  • Project organization
  • Marketing Collateral
  • Client onboarding and retention
  • Supervision
  • Invoice generation
  • Brand-building strategies

Work Experiences

  • Analyzed and reported on the results of marketing campaigns, gained insights, and compared results to goals to identify strengths and weaknesses.
  • Suggested changes to the product in order to increase customer interest and sales.
  • Implemented new marketing strategies to increase brand awareness, customer traffic, and sales.
  • Increased the process segment product margin by 5% for Chicago.
  • Oversaw and mentored business development personnel to improve performance.
  • Worked closely with sales, technical services, and customer service representatives to ensure that the project was completed on time and on budget.
  • Met with advertising managers to develop and implement marketing plans.
  • Directed and launched 5 product additions in order to expand into new markets, resulting in $14 in additional sales volume.
  • Adjusted email and advertising campaigns studied consumer behavior and market trends, and based on what I learned.
  • Collaborated with members of the product development team to improve product specifications.

Summaries

  • With innovative and forward-thinking approaches, successful at overseeing all stages of initiatives, building positive relationships, and promoting products.
  • Product positioning and messaging expert with a strong understanding of cost-effective branding and marketing programs for generating high-quality leads quickly.
  • Digital Account Director with quality assurance and budget management abilities.
  • Results-oriented Miscellaneous professional with cross-functional collaboration, budget management, and risk assessment strengths.
  • Determined marketing manager with 10 years of experience driving company growth through innovative and creative strategies.
  • A/B Testing innovator with experience driving campaign performance improvements of 28%, utilizing data to make informed, high-impact decisions.
  • Ability to recognize category issues and integrate process solutions to achieve procedure.
  • In both domestic and international markets, a resourceful marketing leader capable of successfully executing strategic marketing initiatives and effective brand management.
  • Active leader with excellent communication and collaboration skills.
  • Advanced product development, market research, and SEO knowledge.

Accomplishments

  • Pioneered the strategy to integrate social media ad spend into client’s broader marketing mix, resulting in a holistic digital ROI lift of 51%.
  • Recognized for driving forward a campaign that achieved Brightline’s highest recorded ROAS of 84% throughout 2020.
  • Collaborated closely with the sales team to create new upsell opportunities, resulting in a 53% increase in cross-channel ad performance.
  • Activated a realignment of campaign targeting strategies resulting in a cost-per-acquisition (CPA) decrease of 64% across key client accounts.
  • Implemented advanced funnel optimization techniques, improving overall sales-qualified leads (SQLs) generated by 24% within one year.
  • Directed the launch of a comprehensive multi-location social media ad campaign, growing audience reach by 28% and increasing ROI by 30% in program.
  • Tracked and presented key analytics to stakeholders, fostering a data-driven marketing approach that improved user engagement by 23%.
  • Translated complex campaign performance data into actionable strategies, boosting client click-to-conversion ratio by 78%.
  • Proactively audited existing client accounts to streamline campaign structures, reducing time-to-market for new digital initiatives by 73%.
  • Conducted and presented quarterly business reviews, emphasizing KPIs and resulting in a 29% uptick in contract renewals.

Affiliations

  • Volunteer Coordinator, Marketing Trailblazers Network – Seattle
  • Contributing Author, Content Marketing Institute (CMI) – B2B Strategy
  • Certified Member, Google Partner Program – Specialization in Search & Display Advertising
  • Keynote Speaker, Digital Masterminds Conference – 2016 (Raleigh)
  • Board Member, Digital Strategy Advisory Council – Meridian
  • Certified Member, Google Marketing Platform Partners – Display & Video 360 Expertise
  • Panel Speaker, Interactive Digital Media Week – Hosted by Summit Group (2016)
  • Certified Digital Marketer, LinkedIn Marketing Solutions Partner Program – 2016
  • Participant, Programmatic Advertising Industry Network (PAN) since 2021
  • Joiner, Marketing Leaders Circle – Focusing on Data Analytics & Optimization

Certifications

  • HubSpot Digital Marketing Certification
  • Microsoft Certified Systems Engineer (MCSE)
  • Apple Certified Associate (ACA)
  • Certified Business Analysis Professional (CBAP)
  • SEO Toolkit Exam - SEMrush
  • Cisco Certified Internetwork Expert (CCIE)
  • YouTube Content Ownership and Monetization Certification
  • Microsoft Office Specialist (MOS)
  • Facebook Certified Digital Marketing Associate
  • Content Marketing Strategy Certification – CopyBlogger

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