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Skills

  • Content Workflow Optimization
  • Data-driven content performance insights
  • Campaign ROI Optimization
  • Brand tone and messaging consistency
  • Viral marketing
  • Strategic content planning
  • Constant Contact
  • Copywriting and editing
  • Metric media expertise
  • MailChimp

Work Experiences

  • Achieved higher content approval rates.
  • Created editorial guidelines for product.
  • Collaborated with initiative customers to determine their needs and deliver metric service.
  • Aligned with marketing campaigns.
  • Had an excellent attendance record and was always on time for work.
  • Answered 9 calls per several months to help customers with their questions and concerns.
  • Saved $4 by putting in place cost-cutting measures that addressed long-standing issues.
  • A/B tested email campaigns with personalized content, achieving a 22% improvement in open rates.
  • Achieved a 77% improvement in individual performance reviews.
  • Created a multilingual content strategy.

Summaries

  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Achieved a 77% improvement in user engagement.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.
  • Achieved 42% growth in organic search traffic.
  • Achieved 18 new subscribers.
  • Attracted 14 new subscribers on Jira.
  • Senior Editor with 7 years of experience in cross-functional collaboration who is well-organized.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Achieved subscriber growth.
  • Innovative problem-solver with a friendly demeanor and sharp critical thinking skills.

Accomplishments

  • Collaborated with design teams to improve the layout and UX of the website’s content, resulting in a 64% reduction in bounce rate.
  • Collaborated with team of 10 in the development of standard.
  • Successfully performed a comprehensive content audit identifying 25% outdated materials, which improved website traffic by 49% year-over-year.
  • Trained a team of 13 staff members on best practices for CMS usage, improving overall content accuracy and reducing publishing errors by 25%.
  • Monitored and analyzed engagement metrics on over 14 content pieces, refining strategy for a 58% improvement in social media shares and interactions.
  • Resolved product issue through consumer testing.
  • Worked with cross-functional teams to derive data-driven insights from Google Analytics, resulting in a content strategy that boosted customer retention by 69%.
  • Conceptualized and created content for a major product launch, resulting in $5 in sales in the first 18 months of release.
  • Initiated a user-generated content campaign that enhanced community engagement by 80% and increased user submission rates by 6%.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.

Affiliations

  • The Digital Analytics Association
  • Digital Publishers' Alliance
  • Association for Computing Machinery - CMS Special Interest Group
  • Association for Computing Machinery
  • Global Content Strategy Association (GCSA)
  • Search Engine Marketing Professional Organization (SEMPO)
  • Project Management Institute (PMI) - Digital Content Subsection
  • The Online News Association
  • Jaycees
  • Content Management Industry Group (CMIG)

Certifications

  • First Aid/CPR Certified
  • Content Design Fundamentals – Content Design London
  • CompTIA Security+
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Data Analytics and SEO – Simplilearn
  • CMS Foundations – Asana Certification
  • Content Marketing Certified – HubSpot Academy
  • Certified Customer Journey Professional (CCJP) – CXPA
  • Certified Public Accountant (CPA)
  • CompTIA Network+

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