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Skills

  • Virtual event planning and execution
  • Branding and rebranding campaigns
  • Speechwriting and Executive Messaging
  • Reputation Management and Brand Crisis Response
  • Employee Training and Mentoring Programs
  • Collaborating with Creative and Web Development Teams
  • Email Campaign Optimization (open and click-through rates)
  • Strategic Media Partnerships
  • Event Promotion and Post-Event Reporting
  • Managing Large Virtual Conferences and Webinars

Work Experiences

  • Conducted stakeholder interviews to refine public-facing communications, improving message clarity by over 66% as confirmed by post-launch surveys.
  • Collaborated with cross-functional teams.
  • Contributed to a 27% year-over-year increase in social media engagement.
  • Designed and launched influencer campaigns.
  • Achieved a 24% rise in favorable press mentions.
  • Achieved results in 17 months.
  • Orientation and training of new call center employees
  • Achieved a 19% higher engagement rate.
  • Confirmed improvements by post-launch surveys.
  • Delivered key messaging for product launches.

Summaries

  • Collaborated with digital teams.
  • Aligned communications with corporate change initiatives.
  • Delivered strategic counsel to C-suite leaders.
  • Contributed to a 27% increase in employee engagement.
  • Adaptable professional, with a track record of driving crisis communications that assured appropriate responses to sensitive issues, winning public trust in Seattle.
  • Communications Professional with a track record of enhancing public persona.
  • Adaptable professional with a track record in crisis communications.
  • Contributed to a streamlined messaging process.
  • Communications expert recognized with President's Club for Best Campaign, demonstrating an ability to deliver results that expand audience reach and drive brand recognition.
  • Detail-oriented Communication Professional, mastering press relations with placements that raised brand visibility by 84%, earning notable media awards.

Accomplishments

  • Collaborated with content creators and digital marketing teams to increase employee advocacy on social media, leading to 54% more shares and engagements.
  • Developed key messaging and talking points for CEO's keynote at system, reaching an audience of 4.
  • Led a rebranding initiative for Northwind, strengthening the company’s positioning in the market and elevating brand trust by 23%.
  • Managed a communications budget of $178,000, ensuring cost-effective delivery of high-quality content and maximizing ROI by 81%.
  • Developed content-specific key performance indicators (KPIs) to monitor the effectiveness of communication strategies, improving overall ROI by 45%.
  • Directed a team of 11 in the creation of a comprehensive internal crisis communication guide, ensuring readiness for potential situations.
  • Orchestrated large-scale virtual events with over 17 attendees, ensuring seamless transitions and interactivity using QuickBooks.
  • Provided expert communications counsel to C-suite executives, improving decision-making and message clarity for company-wide initiatives.
  • Conducted communication audits resulting in the streamlining of content creation processes, reducing delivery time by 27%.
  • Partnered with HR and IT teams to improve internal communications systems, driving employee feedback satisfaction scores by 55%.

Affiliations

  • Certification in Digital Media and Communications from Adobe Creative Suite earned in 2015
  • Former Attendee, International Communications Summit hosted by method in 2022
  • Freelance Contributor, standard publishing articles on strategic press releases and internal communications
  • Accredited in Public Relations (APR) from the Public Relations Society of America (PRSA)
  • Steering Committee Member at Harbor & Co. for a project focusing on improving cross-cultural communication engagement
  • Facilitator, Media Relations Online Training Program offered by initiative in 2015
  • Member of Toastmasters International with experience delivering strategic communication proposals before stakeholders
  • Member, National Communication Association (NCA) with an academic paper on Communication Workflow Efficiency
  • Participant, Corporate Communication & Employee Engagement Symposium hosted by Beacon Labs in 2016
  • Member, International Communications Association (ICA) with a focus on Stakeholder Engagement Strategies

Certifications

  • Crisis Leadership in Global Media - Northwind
  • Content Marketing Strategy Certified - Power BI
  • Content Strategist Certification - Tableau
  • Advanced Certification in Stakeholder Engagement - Ironclad Systems
  • Certified Professional in Digital Communications - Meridian
  • CEO Communications & Leadership Coaching - Vantage
  • Strategic Communications Professional Certification - Brightline
  • Certificate in Executive Leadership Communications - Northwind
  • Digital Brand Management Certification - Northwind
  • Accredited in Public Relations (APR) (Harbor & Co.)

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