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Skills

  • E-commerce channel strategy
  • Branding
  • Event planning and execution for partner conferences
  • Database management
  • Employee training
  • Analytics and seo
  • Co-branded content creation
  • Co-marketing Campaign Execution
  • Customer segmentation and targeting
  • Advanced analytics for customer insights

Work Experiences

  • Achieved a $6 revenue boost.
  • Achieved 52% growth in partner-generated revenue.
  • Conducted in-depth competitor research.
  • Wrote copy for marketing, advertising, and websites that was both engaging and effective.
  • Collaborated with the product management team to launch Salesforce to partners, resulting in 23% increase in partner onboarding rates.
  • Adapted marketing plans for specific audiences based on framework and method research.
  • Boosted traffic by 30%.
  • Was in charge of full-cycle marketing and advertising strategies, which included cost estimates, resource allocation, and production schedule adjustments.
  • Contributed to securing Employee of the Year for best-in-class channel marketing program for 2017 by fostering relationships and delivering on key milestones.
  • Mentored and guided the executive team to improve profitability, marketing strategy, and communications planning during business development decision-making.

Summaries

  • Channel Marketing Specialist with extensive experience in cross-functional collaboration and SAP marketing.
  • Excellent attention to detail as well as a creative mindset.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Channel Marketing Specialist with 2 years of successful workflow optimization and data analysis experience.
  • Award-winning Channel Marketer.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.
  • Strengths in client relations and risk assessment backed up by Miscellaneous training.
  • Bringing a thorough knowledge of process products, market conditions, and customer preferences to the table.
  • A results-focused marketing specialist with a successful history of designing revenue-generating demand generation programs, lifting lead conversion rates by 22% year-over-year.
  • Achieved a 74% increase in sales in Denver.

Accomplishments

  • Established criteria-based partner tiering and incentivization programs, improving top-tier partner activity by 49%.
  • Managed partner co-op marketing funds of $4, ensuring efficient allocation and a ROI increase of 16% for the channel.
  • Established a promotional calendar for 7 distributor partners, increasing joint event attendance by 23% year-over-year.
  • Collaborated with team of 6 in the development of system.
  • Generated new revenue streams through innovative partner marketing strategies, increasing annual partner contributions by $12.
  • Optimized marketing collateral and trade show presentations for channel partners, increasing participation in partner-led demos by 67%.
  • Monitored and optimized funnel metrics from partner-driven programs, driving a 60% increase in qualified leads over two years.
  • Led the creation and delivery of customized partner enablement kits, improving partner sales readiness scores by 66%.
  • Worked with product leads to align channel marketing strategy with new product features, resulting in 22% faster partner adoption.
  • Facilitated bi-weekly strategic marketing calls with top partners, resulting in a 20% improvement in collaborative initiatives.

Affiliations

  • Strategic Account Management Association (SAMA)
  • Sales Transformation Professionals Association (STPA)
  • Channel-focused Marketing Group (CMG)
  • Society of Women Engineers
  • Association for Supply Chain Management (APICS)
  • International Association of Business Communicators (IABC)
  • Certified Digital Channel Consultant (CDCC)
  • Lions Club
  • Association for Computing Machinery
  • International Council of Nurses

Certifications

  • Hootsuite Social Marketing Certification – 2019
  • Email Marketing Certification from HubSpot Academy
  • Microsoft Certified Systems Engineer (MCSE)
  • Amazon Advertising Sponsored Ads Certification - 2016
  • Certified Strategic Sales Professional (CSSP) for Channel Partners
  • Search Engine Optimization (SEO) Masterclass Certification 2020
  • Certified Public Accountant
  • Cisco Certified Network Associate (CCNA)
  • Certified Public Accountant (CPA)
  • Salesforce Marketing Cloud Certification - 2024

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