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Skills

  • Client relationship management
  • Advertising knowledge
  • Experience creating marketing objectives
  • Marketing
  • Advertising solution development
  • Marketing expertise
  • Promotions and marketing strategies
  • Promotional advertising
  • Optometry business marketing
  • Marketing program performance

Work Experiences

  • Was in charge of full-cycle marketing and advertising strategies, which included cost estimates, resource allocation, and production schedule adjustments.
  • Collaborated with affiliate marketers.
  • Collaborated closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Wrote copy for marketing, advertising, and websites that was both engaging and effective.
  • Advised on market expansion strategies in the Southwest.
  • Achieved results over a 18 months period.
  • Achieved 48% revenue growth in the Southwest.
  • Achieved 10 new customer acquisitions.
  • Exceeded sales goals by 6% by effectively applying analyzed data to marketing campaigns and sharing data across departments.
  • Taught company protocols, best practices, and procedure procedures to entry-level and process data analysts.

Summaries

  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Achieved impressive improvements in cost-per-acquisition.
  • Advertising Marketing Consultant who is dynamic and has 14 years of experience in performance reporting.
  • Accomplished in presenting campaign results to key stakeholders, offering actionable insights that directly contributed to a 60% reduction in customer acquisition cost.
  • Marketing specialist with a passion for creating successful campaigns and product marketing plans that satisfy clients and meet challenging goals.
  • Advertising Marketing Consultant with extensive experience in strategic planning and ServiceNow marketing.
  • Achieved substantial revenue growth of 47%.
  • Adept at deploying market research and competitor analysis to inform strategic decisions, leading to superior results and measurable competitive advantages for clients.
  • Excellent attention to detail as well as a creative mindset.
  • Dedicated to thorough and accurate research.

Accomplishments

  • Developed an omni-channel marketing strategy that increased overall customer acquisition by 27% in 6 months.
  • Developed customer loyalty programs that resulted in a 70% growth in customer retention over several months.
  • Introduced Asana marketing automation tools, allowing for more efficient lead nurturing, which contributed to a 21% increase in sales-generated leads.
  • Designed and implemented segmented drip campaigns that increased lead nurturing effectiveness, delivering a 65% increase in MQLs (Marketing Qualified Leads).
  • Resolved product issue through consumer testing.
  • Liaised with operations to streamline the marketing-sales handoff, reducing lead time from inquiry to sale by 17%.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Documented and resolved category which led to standard.
  • Collaborated with creative teams to produce targeted ad materials that improved CTR (Click-Through Rate) by 40% and engagement rates.
  • Built customer journey maps by analyzing user behavior data, improving website user experience and increasing session duration by 77%.

Affiliations

  • E-commerce Marketing Association – Specialist in online advertising strategies
  • Affiliate Summit – Attended yearly conferences for affiliate marketing strategies
  • Local Chamber of Commerce Marketing Committee – Volunteered as marketing advisor
  • Society of Women Engineers
  • Rotary International
  • Jaycees
  • American Association of Professional Branding
  • Project Management Institute
  • Ad Club of Portland – Active participant in marketing events and initiatives
  • Certified Product Marketing Manager (AIPMM Certification)

Certifications

  • Certified Social Media Marketing Professional by OMCP
  • Certified Programmatic Buying Professional by OMCP
  • Certified Public Accountant
  • Customer Relationship Management (CRM) Certification – Jira – 2020
  • CompTIA Network+
  • First Aid/CPR Certified
  • Certified Social Media Strategist by National Institute for Social Media (NISM)
  • Google Analytics Individual Qualification (IQ)
  • SEO Fundamentals Certification by SEMrush
  • Brand Management Certification by Coursera

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