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Skills

  • Market trend analysis
  • Contract negotiation
  • Cross-functional team collaboration
  • Networking skills
  • Relationship building and management
  • Cold calling
  • Client Development
  • CRM Systems
  • National accounts
  • Advertising Strategy Development

Work Experiences

  • Achieved this in 2021.
  • Conducted competitor benchmarking for Miscellaneous clients, identifying areas for strategic digital campaign targeting improvements.
  • Achieved 61% higher conversion rates for sales.
  • Analyzed competitor campaigns and identified key areas of opportunity, generating a 81% higher ROI for the client.
  • Managed 12 accounts while leading a team of 16.
  • Aligned client goals with deliverables.
  • Conducted research and created customized service proposals for clients in order to meet their needs and establish a profitable compensation scale.
  • Achieved a 24% uplift in user engagement.
  • Collaborated with cross-functional teams.
  • Achieved success in Phoenix.

Summaries

  • Achieved 40% improvement in client satisfaction scores.
  • Aligned advertising campaigns with client marketing objectives.
  • Quickly recommend options to customers to assist in meeting market reach goals.
  • Passionate Advertising Sales Executive with a track record of building strong sales pipelines, exceeding sales targets, and cultivating long-term relationships.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the process business.
  • Analyzed competitor strategies.
  • Growing advertising agency key accounts and breaking into new markets is part of my background.
  • Aligned creative direction with client business objectives.
  • Commended for selling more than $5 in advertising space of metric and framework in 2019.
  • Individual who is skilled at presenting advertising benefits and determining client needs.

Accomplishments

  • Ensured the success of 7 campaigns by maintaining close communication with clients and troubleshooting issues in real time.
  • Presented comprehensive sales forecasts based on current campaigns, helping executive leadership make data-driven decisions that grew revenue by 42%.
  • Analyzed and optimized cost-per-click (CPC) strategies, reducing client acquisition costs by 60% while boosting engagement.
  • Generated an average ad performance increase of 80% by implementing A/B testing and data-driven adjustments.
  • Negotiated media contracts with 4 vendors, decreasing overall campaign delivery costs by 81%.
  • Collaborated with team of 4 in the development of program.
  • Designed and tracked custom KPI dashboards, improving transparency and campaign performance by 81%.
  • Effectively reduced campaign budget overruns by 39% through diligent budget management and cost analysis.
  • Delivered year-over-year growth in account billings by 47% through strategic upselling and CRM-driven relationship building.
  • Orchestrated the launch of 7 paid search campaigns on QuickBooks, achieving 74% growth in conversion rates by optimizing bidding strategies.

Affiliations

  • Business Marketing Association (BMA)
  • Association for Supply Chain Management (APICS)
  • Jaycees
  • Mobile Marketing Association (MMA)
  • Interactive Advertising Bureau (IAB)
  • Lions Club
  • American Marketing Association (AMA)
  • American Advertising Federation (AAF)
  • Freemason
  • Public Relations Society of America (PRSA)

Certifications

  • Hootsuite Social Media Marketing Certification
  • Real-Time Bidding Online Advertising Expert Certification Asana
  • Adobe Advertising Cloud Certification
  • First Aid/CPR Certified
  • Media Buying Professional Certification Harbor & Co.
  • CompTIA Network+
  • Facebook Ads Manager Advanced Certificate
  • Digital Advertising & Media Planning Certification
  • Twitter Flight School Badge 2018
  • Salesforce

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