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Skills

  • Relationship building and management
  • Sales pipeline development
  • Budget Management
  • Sales forecasting
  • Campaign tracking and reporting
  • Account profitability analysis
  • Financial Management
  • Territory management
  • Competitor analysis
  • Market trend analysis

Work Experiences

  • Achieved results across one year.
  • Analyzed client needs and coordinated with internal teams to develop cross-channel solutions, leading to an increase in client spend by 29%.
  • Aligned campaigns with client’s marketing objectives.
  • Conducted competitor benchmarking for Miscellaneous clients.
  • Achieved a 32% improvement in client satisfaction scores.
  • Achieved 61% higher conversion rates for sales.
  • Conducted client briefings.
  • Organized company files and created a support system to reduce account managers' workload and increase their productivity.
  • Used Microsoft Excel to create promotional plans, sales literature, and media kits.
  • Organized company files and created support system to decrease workload and increase productivity of account managers.

Summaries

  • Outstanding track record of goal attainment and performance.
  • Advertising Account Representative is a multi-talented Advertising Account Representative who is consistently rewarded for planning and operational improvements.
  • Achieved ROI improvements of 45%.
  • With 9 years of experience in lead generation, new business development, and account development, I'm a skilled advertising sales representative.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Achieved 16% client retention.
  • Accomplished media planner with a proven ability to deliver on-brand, innovative solutions that drive 35% engagement growth across TV, radio, and digital platforms.
  • Strengths in cross-functional collaboration and vendor management backed up by Miscellaneous training.
  • Individual sales quotas and weekly goals were met with ease.
  • Salesforce and SAP are two of my strongest skills.

Accomplishments

  • Resolved product issue through consumer testing.
  • Improved sales pipeline management techniques which decreased the lead-to-close time by 50%.
  • Generated an average ad performance increase of 80% by implementing A/B testing and data-driven adjustments.
  • Managed a portfolio of 18 clients, consistently exceeding sales and performance objectives by 46%.
  • Designed and tracked custom KPI dashboards, improving transparency and campaign performance by 81%.
  • Orchestrated the launch of 7 paid search campaigns on QuickBooks, achieving 74% growth in conversion rates by optimizing bidding strategies.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Effectively reduced campaign budget overruns by 39% through diligent budget management and cost analysis.
  • Collaborated with client marketing teams to launch standard campaigns, resulting in a 49% improvement in lead nurturing.
  • Expanded agency's service offerings through the introduction of process improvement, contributing to a 37% increase in annual revenue.

Affiliations

  • Brand Activation Association (BAA)
  • Certified Advertising Specialist (CAS)
  • International Council of Nurses
  • Media Planning and Buying Association (MPBA)
  • LinkedIn Advertising and Marketing Solutions Training
  • Toastmasters
  • Search Engine Marketing Professional Organization (SEMPO)
  • American Society of Safety Professionals
  • National Association of Social Workers
  • Project Management Institute

Certifications

  • Google Certified Professional Cloud Architect
  • First Aid/CPR Certified
  • Media Buying Professional Certification Harbor & Co.
  • Certified Advertising Specialist (CAS)
  • Cisco Certified Network Associate (CCNA)
  • Advanced Programmatic Advertising Certification Vantage
  • Cisco Certified Internetwork Expert (CCIE)
  • Programmatic Advertising Certification – IAB
  • Project Management Professional (PMP)
  • Adobe Advertising Cloud Certification

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