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Skills

  • Wordpress
  • Trend analysis
  • Storyboarding
  • Caption copywriting for engagement
  • Asset creation for multiple platforms
  • Digital channel management
  • Promotional video development
  • Ad budgeting and cost-per-click (CPC) optimization
  • Newsletter growth strategies
  • Key performance indicator (KPI) tracking

Work Experiences

  • Collaborated with influencers across Instagram and YouTube, driving 51% growth in follower base for HubSpot.
  • Tailored the brand message to pique the interest of the target audience and encourage participation.
  • Achieved a 9% increase in earned media value.
  • Boosted authenticity.
  • Transported Tableau to one year customer locations.
  • Answered 9 calls per one year to help customers with their questions and concerns.
  • Achieved a 50% traffic boost.
  • Looked for industry trends on social media and through online sources.
  • Analyzed customer feedback through social listening.
  • Collaborated with sales and product teams.

Summaries

  • Built partnerships that increased collaborations by 9.
  • Adept at performance analysis.
  • Collaborated with a team of creatives.
  • Accomplished Social Media Content Creator with 11 years in content and performance strategy. Managed a content calendar that increased engagement by 28% and led creative video production, resulting in sales growth of $17 in one year.
  • Innovative copywriter with a background in project management, bringing 14 years of proven marketing and advertising strategies to the table.
  • Copywriter with 2 years of client-focused service, project management, and revenue-generating content creation experience.
  • Awarded President's Club for Best Social Media Campaign in 2022.
  • Built engaging campaigns.
  • Collaborated with industry influencers.
  • Achieved a 7% increase in followers.

Accomplishments

  • Achieved 7% increase in new followers through targeted social media ads within 6 months.
  • Created and implemented a content calendar that enhanced brand reach by 53% on system.
  • Contributed to Brightline increasing their average engagement rate by 66% in 2024.
  • Collaborated with team of 14 in the development of system.
  • Created brand-specific design templates for HubSpot, improving content creation efficiency by 36%.
  • Led collaboration efforts with influencers, driving 11 units sold in the first month of launch.
  • Developed and executed a cross-platform content strategy, leading to a 20% increase in website traffic.
  • Analyzed competitor strategies for Media and Journalism on Adobe Creative Suite, driving the redesign of our content approach to regain 16% market share growth.
  • Developed a social listening matrix, capturing audience sentiment and reducing negative feedback by 75%.
  • Liaised with influencers to source user-generated content that drew 31% higher engagement than company-generated content.

Affiliations

  • Member of Women in Digital, contributing to digital content creation discussions and best practices sharing.
  • Active in the National Society for Social Media Marketing (NSSMM), attending bi-monthly masterclasses on creative content optimization.
  • Participant of the Community Managers Roundtable, supporting community management on SAP.
  • National Association of Social Workers
  • Active in the Social Media Club global network, learning new creative storytelling tips from leading industry experts.
  • Regular attendee of Social Media Week conferences, focusing on content strategy, influencer marketing, and performance analytics.
  • Association of Information Technology Professionals
  • Member of Creative Mornings, attending workshops on innovative content for modern brands across multiple platforms.
  • Member of the Content Marketing Institute (CMI) to learn advanced content performance measurement techniques.
  • Association for Computing Machinery

Certifications

  • Certified Video Content Creator (Udemy)
  • Facebook Ads & Instagram Ads Mastery (Udemy)
  • CompTIA Security+
  • CompTIA Network+
  • Canva Design Certification
  • Google Certified Professional Cloud Architect
  • Social Media Marketing Certified (SMCP) - eMarketing Institute
  • ServSafe
  • First Aid/CPR Certified
  • Certified Public Accountant

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