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Skills

  • Media operations knowledge
  • Fashion trend research and analysis
  • HTML and CSS Basics for Content Layout
  • Project organization
  • AP Style and Fashion Editorial Guidelines
  • Copywriting for Fashion Brands
  • Agile Content Development
  • First Aid/CPR
  • Collaborating with Stylists and Photographers
  • Supervision

Work Experiences

  • Conceived and produced editorial content for framework, driving media coverage and increasing pre-event ticket sales by 41%.
  • Conducted in-depth interviews with top fashion designers.
  • Collaborated with merchants to ensure product copy reflected pricing and seasonal promotions for method, boosting sales by 28%.
  • Boosted sales by 15%.
  • Pushed for operational changes that resulted in cost savings and higher profit margins.
  • Transported Salesforce to 18 months customer locations.
  • Authored 8 fashion guides about sustainable clothing.
  • Assisted in rebranding strategy for Ironclad Systems, developing a new tone of voice that resulted in 63% higher engagement rates on social media.
  • Answered 9 calls per the past year to help customers with their questions and concerns.
  • Authored 5 fashion guides about sustainable clothing, driving brand awareness and increasing sales by $14.

Summaries

  • Achieved consistent 18% traffic growth for clients.
  • Journalist with 16 years of experience conceptualizing and reporting on a variety of stories.
  • Collaborative Fashion Content Writer.
  • Collaborative Fashion Content Writer experienced in editing and curating weekly fashion articles, elevating brand authority and driving notable online traffic increases.
  • 13 years of experience as a dynamic journalist.
  • Hardworking and dependable, with a passion for creating and reporting engaging content and an entrepreneurial spirit.
  • Digital media expert with experience writing and editing for online platforms.
  • Boosted pre-event ticket sales by 72%.
  • Accomplished Fashion Content Writer.
  • Aligned content with user experience and brand standards.

Accomplishments

  • Optimized existing product descriptions and editorial content using targeted keywords, resulting in improved search rankings for 9 fashion items.
  • Led the fashion content writing team, fostering collaboration to meet Beacon Labs's editorial goals and increasing outputs by 46%.
  • Produced in-depth articles addressing ethical fashion and lifestyle topics, amplified by partnerships with Vantage.
  • Collaborated with merchandising teams to produce content for product launches, resulting in revenue increases of $16.
  • Published 16 in-depth case studies on sustainable fashion, featuring in renowned industry outlets like process.
  • Improved usability of online fashion guides by 71% through a UX-driven content strategy, enhancing reader engagement directly impacting conversion rates.
  • Developed SEO-optimized fashion articles that increased website traffic by 6% in 2021.
  • Led content creation for a sustainable fashion campaign, boosting engagement by 48% within 18 months.
  • Regularly researched and predicted upcoming fashion market trends, fostering content that aligned with industry shifts.
  • Developed a series of fashion trend forecasts that were shared by influencers, increasing brand visibility by 79% in 2018.

Affiliations

  • Freemason
  • Fashion Trend Presenter at initiative Fashion Summit
  • Member, British Fashion Council (BFC)
  • Jaycees
  • Certified Wardrobe Stylist 2022 by method
  • Member, National Writers Union - Fashion Division
  • American Marketing Association
  • Guest Blogger for Popular Fashion Retailer
  • Contributor to Digital Content at process
  • International Association of Administrative Professionals

Certifications

  • Certified Public Accountant
  • Microsoft Certified Systems Engineer (MCSE)
  • Cisco Certified Network Associate (CCNA)
  • ServSafe
  • Advanced Fashion Journalism Course by Beacon Labs
  • CompTIA Security+
  • Editorial Fashion Writing Program by Ironclad Systems
  • Certificate in Freelance Fashion Writing by category
  • Salesforce
  • Certificate in Fashion Blogging from Meridian

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