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Skills

  • Digital media production
  • Investigations expertise
  • Field reporting support
  • Audience Retention Tactics
  • Relationship development
  • Fact-checking and source verification
  • Media operations knowledge
  • Developing promotional strategies for broadcasts
  • Editorial Decision Making
  • Business operations

Work Experiences

  • Looked for industry trends on social media and through online sources.
  • Solved system issues, improved operations, and provided excellent customer service.
  • Achieved accuracy in event execution.
  • Built strong relationships with local law enforcement officials, gaining exclusive access to crime scene footage ahead of competitors.
  • Aligned reporting with journalistic integrity.
  • Achieved a 35% increase in viewer engagement.
  • Oversaw the delivery of initiative project by standard team, which resulted in system.
  • Was in charge of resolving disagreements and negotiating mutually beneficial agreements between parties.
  • Added time-sensitive updates to recorded segments.
  • Collaborated with senior producers to successfully launch a new nightly broadcast, increasing viewer retention by 49%.

Summaries

  • Achieved a 75% boost in viewer retention.
  • Avoided legal complications.
  • Achieved a 30% increase in ratings.
  • Accomplished in the design and execution of promotional campaigns, helping to reach over 2 new viewers with a recent special report.
  • Crafted compelling narratives.
  • Aligned content with audience preferences.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Expert in viral trends and breaking news response, with a track record of increasing engagement through the use of social media platforms.
  • Coordinated field reporters, editors, and camera operators.
  • Covering diverse topics with passion.

Accomplishments

  • Developed detailed shot lists and segment outlines for use by camera and sound teams, ensuring consistency during live shows.
  • Trained 2 junior producers and interns in news production workflows and broadcast technology, improving overall team performance.
  • Collaborated with social media managers to develop digital-first news strategies, boosting cross-platform engagement.
  • Facilitated the successful relocation of the studio to a larger facility, without disruption of scheduled broadcasts, saving 71% in costs.
  • Exceeded targets by developing innovative news formats that attracted a younger demographic, increasing viewership among audiences aged 5-13 by 66%.
  • Monitored live feeds and actively adjusted story importance based on real-time developments to deliver a comprehensive news experience.
  • Collaborated with team of 11 in the development of initiative.
  • Utilized Power BI to monitor live feeds and breaking news alerts, ensuring up-to-the-minute developments were reported accurately.
  • Coordinated with freelance contributors and vetted stories for relevance and adherence to the day’s news focus.
  • Achieved an 63% increase in viewership for a nightly news segment by revamping the structure and style of reporting.

Affiliations

  • National Community Broadcasters Alliance (NCBA)
  • National Association of Social Workers
  • Producers Guild of America (PGA)
  • Digital Content Creators Network, Atlanta
  • International PR Association (IPRA)
  • Project Management Institute
  • National Academy of Television Arts & Sciences (NATAS)
  • Women in Media (WIM), Phoenix
  • Lions Club
  • Society of Broadcast Engineers (SBE)

Certifications

  • ServSafe
  • Google Certified Professional Cloud Architect
  • Investigative Journalism Certification from Meridian
  • NewscastStudio Broadcast Production Design Certificate
  • Content Strategy for Professionals from Northwestern University
  • Final Cut Pro X Certification
  • Certified Public Accountant (CPA)
  • MOJO (Mobile Journalism) Training Certification from method
  • Associated Press Television-Radio Association (APTRA) Membership
  • Certified Specialist in Video Editing - Jira

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