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Skills

  • Website management
  • Business operations
  • Project organization
  • Branded materials development for orientation
  • Communications
  • Time management and prioritization
  • Focus group facilitation
  • Operational improvement
  • Content creation for brand engagement
  • Organization

Work Experiences

  • Oversaw the quality assurance program, which included on-site assessments, internal audits, and customer surveys.
  • Collaborated with 11 student organizations to increase brand awareness through co-hosted events, resulting in 29% growth in brand engagement.
  • Boosted product appeal by 32%.
  • Was in charge of resolving disagreements and negotiating mutually beneficial agreements between parties.
  • Achieved a 23% increase in product awareness.
  • Achieved results over process.
  • Looked for industry trends on social media and through online sources.
  • Had an excellent attendance record and was always on time for work.
  • Placed a high value on punctuality and worked hard to maintain an excellent attendance record, consistently arriving at work ready to work right away.
  • Achieved growth in the first 2 months.

Summaries

  • Applied insights to optimize campaigns.
  • Achieved 84% rise in lead generation.
  • Boosted visibility to 12 students.
  • Achieved 83% higher brand mentions.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the program business.
  • Built partnerships with 10 local influencers.
  • Costs were consistently reduced while profits were increased.
  • Student Brand Manager with 18 years of successful performance reporting and cross-functional collaboration experience.
  • Working with employees, the media, and customers requires diplomacy, amiability, and harmony.
  • Achieved 12 user sign-ups within two years.

Accomplishments

  • Documented and resolved program which led to initiative.
  • Executed a comprehensive campus marketing strategy that produced a 15% increase in product trial, along with 2 new user signups.
  • Trained and managed a team of 8 student ambassadors for widespread product promotion across campus, leading to 64% growth in social media engagement.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Coordinated with finance to create exclusive product offers for student organizations, helping drive 37% higher purchase rates among group members.
  • Produced branded content in collaboration with influencers, reaching 9 students and leading to a 19% increase in follow-up engagement.
  • Planned and promoted a campus activation attended by 3 students, resulting in a 69% increase in product trials during the campaign.
  • Collaborated with team of 17 in the development of program.
  • Led product seeding initiatives to key student influencers, fostering authentic endorsements and contributing to an engagement spike of 84%.
  • Worked closely with cross-functional teams to execute a campus-wide product promotion that increased visibility in 44% of high-traffic areas.

Affiliations

  • Women in Business National Council (WiBN)
  • Lions Club
  • Internships.com Student Association for Marketing/Advertising
  • Public Relations Student Society of America (PRSSA)
  • Campus Brand Ambassador Coalition
  • Campus Start-Up Startup Network
  • Collegiate Entrepreneurs' Organization (CEO)
  • Digital Media and Marketing Association (DMMA)
  • American Marketing Association (AMA) - Campus Chapter
  • The Brand Ambassador Network

Certifications

  • Advanced Social Media Strategy Certification (from method)
  • Apple Certified Associate (ACA)
  • Microsoft Certified Systems Engineer (MCSE)
  • Google Analytics Individual Qualification (GAIQ)
  • Brandwatch Certified Specialist
  • Certified Public Accountant (CPA)
  • SHRM Certified Professional (SHRM-CP)
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Certified Brand Strategist (CBS)
  • Event Planning Coordinator Certification (Lakeside Partners)

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