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Skills

  • Cross-platform Campaign Management
  • Retail Marketing
  • Budget Allocation for Paid Media
  • Program Marketing
  • Customer service
  • Collaborative Campaign Launches
  • Brand awareness growth
  • Project organization
  • Cost-Per-Click (CPC) Reduction
  • Competitive and Trend Analysis

Work Experiences

  • Strengthened product branding initiatives by creating communication campaigns, promotional materials, market intelligence data, and databases for the Raleigh market to increase reach.
  • Did research and development on existing and new products in order to highlight benefits and retain customers.
  • Developed and implemented optimal sales strategies to meet commercial objectives in all markets.
  • Devised strategies for achieving goals and capitalizing on new opportunities.
  • Collaborated with Social Media Marketing Directors and Social Media Marketing Directors to plan marketing activities aimed at promoting Asana successfully.
  • Collaborated with sales, service, finance, and logistics departments to influence critical business growth outcomes.
  • Content creation and curation, pay-per-click, event, social media, and lead generation campaigns were among the organic and paid acquisition channels I tested and optimized.
  • Increased the procedure segment product margin by 8% for Portland.
  • Formed, maintained, and strengthened strategic alliances with agencies, vendors, and Marketing and Communications leaders.
  • Analyzed and reported on the results of marketing campaigns, gained insights, and compared results to goals to identify strengths and weaknesses.

Summaries

  • Jira and SAP experts with exceptional interpersonal skills.
  • Forecaster, project manager, and planner with extensive Marketing and Communications experience and strong communication skills.
  • Achieved 4x ROI.
  • Social Media Marketing Director and team leader with 12 years of experience in method settings.
  • Accomplished leader directing a team of 4 specialists.
  • Individual who is enthusiastic and capable of working in both a team and independently.
  • Team leader with extensive experience analyzing market trends and customer needs in order to create highly effective and targeted marketing campaigns.
  • Knowledge of Asana in depth, as well as workflow optimization and stakeholder engagement abilities.
  • Ready to contribute 13 years of experience to a new role focused on delivering outstanding results within tight deadlines.
  • Ability to recognize standard issues and integrate system solutions to achieve program.

Accomplishments

  • Collaborated with influencers and brand ambassadors, contributing to a 39% increase in referral traffic within one year.
  • Successfully managed community engagement by responding to user comments and feedback, contributing to a 39% improvement in brand sentiment.
  • Enhanced customer complaint resolution by 72%, providing faster and more effective responses via social media channels.
  • Defined KPIs and drove social media content creation for Microsoft Excel, resulting in a 25% engagement rate improvement year-over-year.
  • Analyzed competitors’ social media strategies, implementing best practices to capture 8 new market share within two years.
  • Led a team of 8 social media specialists, overseeing a 25% YoY growth in social channel followers.
  • Monitored and responded to over 9 customer inquiries monthly, improving customer satisfaction ratings by 60%.
  • Built and maintained partnerships with key influencer stakeholders, increasing brand visibility by 57%.
  • Partnered with the email marketing team to integrate social media campaigns with broader marketing initiatives, leading to 34% more click-throughs from social platforms.
  • Piloted a social commerce strategy on Tableau, resulting in 18 new purchases directly driven by social media marketing.

Affiliations

  • Certified Specialist, Twitter Flight School Advertising
  • Certified, Google Analytics for Social Media Metrics
  • Member, International Social Media Association (ISMA)
  • Committee Member, American Association of Advertising Agencies (AAAA)
  • Affiliate, Google Ads Partnership Program
  • Panel Speaker, Content Marketing World Conference 2023
  • Member, Association of National Advertisers (ANA)
  • Guest Panelist, Regional Social Media Marketing Conference
  • Member, Women in Digital Marketing Group
  • Affiliate, Social Media Examiner's Industry Resources Group

Certifications

  • Salesforce Certified Marketing Cloud Social Specialist
  • Instagram Marketing Partner Certification
  • Association for Project Management (APM)
  • Facebook Certified Media Planning Professional
  • Microsoft Office Specialist (MOS)
  • Project Management Professional (PMP)
  • Google Certified Professional Cloud Architect
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Cisco Certified Network Associate (CCNA)
  • Facebook Certified Marketing Developer

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