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Skills

  • Customer relationships
  • Market Positioning
  • P&L Management
  • Corporate Communications
  • Brand development
  • Proficient in Tableau
  • Employee mentoring
  • Oral and written communication
  • International markets understanding
  • Marketing and advertising

Work Experiences

  • In charge of staffing for various marketing events at Boston.
  • I'm in charge of ensuring that all business-building and relationship-building expectations are met with each of my accounts and customers.
  • Checked in with accounts on a regular basis to see how they were doing and to see how I could increase revenue.
  • Maintained a thorough understanding of the competitors' mission, offerings, and presence in the territory I was assigned to.
  • Oversaw marketing projects from conception to completion, including conceptual planning, schedule management, and final execution.
  • Had planned ahead.
  • Directed the hiring, training, and performance evaluations of marketing and sales staff in addition to supervising daily activities.
  • Sought advice.
  • Added 12 new locations to the region, increased profits for each branch, and increased annual revenues to $7 highs.
  • Recommendation

Summaries

  • Stakeholder relationships are successfully developed and deepened.
  • Successful Territory Manager with a track record of exceeding product revenue and customer acquisition goals.
  • Marketing Executive with strong skills in collateral creation, strategic planning, and event planning.
  • Ambitious
  • Dedicated team leader with experience analyzing market trends and customer needs in order to create targeted marketing campaigns.
  • Senior Marketing Executive with 14 years of successful data analysis and project management experience.
  • Senior Marketing Executive is a detail-oriented Senior Marketing Executive who focuses on increasing sales by managing all accounts in a systematic manner.
  • Service-driven
  • Visionary leader with a track record of successfully aligning organizational business goals with high-quality work.
  • Passionate leader with experience growing network connections, persuading customers to buy products, and implementing pricing strategies.

Accomplishments

  • Designed and optimized landing pages through A/B testing, boosting conversion rates for Tableau campaign by 41% over a 17 months-month span.
  • Worked closely with the sales team to align marketing efforts and product positioning, increasing overall sales pipeline by $12 in 2017.
  • Reduced campaign costs by 65% through effective stakeholder negotiation and partnership management in 2019.
  • Led a comprehensive marketing overhaul that increased lead generation by 63% and contributed to $14 in new business revenue.
  • Developed and implemented a PPC campaign strategy that resulted in a 55% reduction in cost-per-acquisition while increasing conversion rates by 72%.
  • Analyzed customer journey insights to optimize conversion paths, achieving a 34% uplift in user retention across 13 platforms.
  • Collaborated with cross-functional teams to launch Power BI, achieving 80% market penetration in the first 13 months.
  • Took charge of the organization's website redesign project, enhancing UI/UX and driving a 45% increase in online lead conversion.
  • Documented and resolved process which led to category.
  • Directed content creation, SEO, and SEM strategies that grew organic web traffic by 59% and improved search authority ranking for program.

Affiliations

  • Leadership Role in Lakeside Partners’s Women in Digital Marketing Group (2022)
  • International Council of Nurses
  • Founding Member of the Meridian – SEO Professionals Chapter
  • Participating member of Marketing and Communications Growth Marketing Forum (2015)
  • Jaycees
  • National Association of Social Workers
  • Certified Google AdWords Specialist (2021)
  • Freemason
  • Public Relations Society of America (PRSA) professional member
  • Digital Marketing Institute (DMI) Chartered Professional

Certifications

  • Certified in Growth Marketing – 2023 (Growth Tribe)
  • CompTIA Network+
  • Certified Business Analysis Professional (CBAP)
  • Google Analytics Individual Qualification (GAIQ) - 2020 - Google
  • Customer Acquisition Specialist Certification – 2021 (DigitalMarketer)
  • Microsoft Certified Systems Engineer (MCSE)
  • Project Management Professional (PMP)
  • Certified Public Accountant (CPA)
  • Certified ScrumMaster (CSM) - 2015, Scrum Alliance
  • Cisco Certified Internetwork Expert (CCIE)

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