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Skills

  • Analytics and seo
  • Graphic design
  • Marketing Automation Tools (e.g., framework)
  • Multivariate Testing
  • Dashboard development
  • Digital marketing
  • Forecasting techniques
  • Advanced Excel (Pivot Tables, Macros)
  • Budgeting
  • Fact checking

Work Experiences

  • Achieved a 50% uplift in organic traffic.
  • Acquired clients in Raleigh.
  • Collaborated closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Planned and executed events and marketing programs that resulted in 12 times the number of qualified leads that were expected.
  • Looked at demographic data to determine the best targets, competitor offerings, and persuasion tactics.
  • Achieved results within process.
  • Achieved Employee of the Year for innovation in marketing strategy.
  • Boosted first-year sales by $16.
  • Automated data visualization workflows using Power BI.
  • Analyzed shifting consumer preferences.

Summaries

  • Achieved a 67% improvement in product-market alignment.
  • Individual with a track record of creative and effective marketing.
  • Marketing Research Analyst who is dynamic and has 4 years of experience in stakeholder engagement.
  • Marketing Research Analyst with extensive experience in workflow optimization and Asana marketing.
  • Marketing Research Analyst is a multi-talented Marketing Research Analyst who is consistently rewarded for planning and operational improvements.
  • Dedicated to learning, growing, and succeeding in Marketing and Communications.
  • Automated report creation processes.
  • Accomplished in creating market trend reports that help influence strategic marketing efforts and product adaptations, driving business growth in 2016.
  • Marketing Research Analyst with 11 years of successful risk assessment and process improvement experience.
  • Expert in program sales and Adobe Creative Suite promotions, with a keen eye for detail and the ability to exceed profit targets.

Accomplishments

  • Collaborated with cross-functional teams to assess competitor landscapes, influencing a 56% improvement in product positioning.
  • Developed weekly data analysis reports tracking KPI's, resulting in a 79% enhancement in forecast accuracy.
  • Reduced report preparation time by 12% by leveraging data visualization tools such as HubSpot.
  • Evaluated marketing strategies using regression analysis and statistical modeling to find inefficiencies, improving campaign reach by 84%.
  • Automated customer feedback analysis using standard, decreasing manual processing time by 70% and improving insights accuracy.
  • Collaborated with marketing teams on search engine optimization (SEO) improvement plans, which resulted in a 49% increase in organic leads for Cedar Works.
  • Conceptualized and executed marketing strategies based on customer behavior analytics that increased lifetime customer value by 47%.
  • Improved social media conversion rates by 3% through customer segmentation and behavior data analysis, using initiative.
  • Analyzed historical sales trends and merging consumer data, developing an actionable business forecast that improved inventory decisions across multiple channels.
  • Presented actionable insights from collected field data, enabling Ironclad Systems to successfully reposition a product line for metric.

Affiliations

  • Academy of Marketing Science (AMS)
  • Freemason
  • Society for Marketing Advances (SMA)
  • American Marketing Association
  • American Medical Informatics Association
  • International Marketing Association (IMA)
  • Corporate Executive Board (CEB) Marketing Leadership Council
  • Society of Human Resource Management
  • American Statistical Association (ASA)
  • Advertising Research Foundation (ARF)

Certifications

  • Salesforce
  • Customer Insight Certified Specialist - CX Institute 2018
  • Big Data Analytics Certification – Vantage 2019
  • SPSS Statistical Analysis Professional Certification 2017
  • Google Certified Professional Cloud Architect
  • Apple Certified Associate (ACA)
  • Market Research Analysis Professional Certificate by process 2024
  • CompTIA Security+
  • SAS Certified Specialist: Base Programming - 2015
  • Microsoft Certified Systems Engineer (MCSE)

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