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Skills

  • Fluent in Japanese
  • Quantitative analysis
  • Print and electronic media
  • Campaign management
  • Excellent written and verbal communicator
  • Reporting sales
  • Adobe InCopy
  • Operations management
  • Direct mail campaigns
  • Project management

Work Experiences

  • Advised product development teams on how to improve products based on customer feedback.
  • Promotional activity planning and coordination
  • Had planned ahead.
  • Managed advertising, trade show banner, and signage projects from concept to completion.
  • Created and managed B2B e-mail and direct mail campaigns to promote the firm's services and brand.
  • Am identifying and forming strategic alliances with key trade partners.
  • Was in charge of market strategy and identifying new business opportunities.
  • Established key relationships with vendors, such as printers and shipping agents, to ensure that advertisements were properly executed.
  • Kept track of budgets by comparing and analyzing actual results with projections and plans.
  • Compiled product, market, and customer data to forecast accurate sales and profit projections.

Summaries

  • Passionate team member who enjoys collaborating with clients and peers to achieve business goals and boost profits.
  • Seasoned
  • Proactive Marketing Coordinator with a background in strategic planning and fluency in German and Japanese.
  • Expert at planning, executing, and managing projects with a focus on quality and efficiency.
  • A communications professional with extensive experience in lobbying.
  • Ambitious
  • Marketing Manager with experience in copywriting and editing, list selection, email marketing, social media marketing, and campaign production.
  • Marketing Coordinator with 11 years of experience in cross-functional collaboration and a track record of success in content creation and management.
  • Innovative
  • Dependable

Accomplishments

  • Recipient of the President's Club Award from the Cedar Works in process.
  • Initiated cross-departmental workshops that streamlined communication between marketing, sales, and product, resulting in improved campaign alignment and 31% revenue growth.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Achieved Scrum Master to deepen expertise in marketing automation tools, which was later applied to streamline campaign workflows.
  • Implemented A/B testing for landing pages, optimizing the conversion rate by 64% and reducing the cost per lead.
  • Managed media, marketing and public relations on 10 construction projects with $17 budgets.
  • Led communication team in 2022 at Summit Group when it was awarded “Best Place to Work.”
  • Increased revenue by $3 by creating a comprehensive online communication strategy for both lead conversion and retention.
  • Developed a lead nurturing strategy using CRM software that shortened the sales cycle by 83% and increased lead-to-customer conversion.
  • Collaborated with sales and product teams to align marketing efforts, resulting in an upsell of $18 to existing customers in three years.

Affiliations

  • Freemason
  • Certified in Conversion Rate Optimization (CRO) 2017
  • Association for Supply Chain Management (APICS)
  • Google Ads Academy Certified
  • HubSpot Academy Inbound Certification
  • Public Relations Society of America (PRSA)
  • Event Marketing Association (EMA) Raleigh
  • Rotary International
  • Project Management Institute
  • MarketingProfs PRO Member

Certifications

  • Programmatic Advertising Certification – IAB
  • Microsoft Certified Systems Engineer (MCSE)
  • Certified Public Accountant (CPA)
  • First Aid/CPR Certified
  • Certified Public Relations Manager (CPRM)
  • Google Certified Professional Cloud Architect
  • Adobe Certified Professional in Adobe Analytics
  • Project Management Professional (PMP)
  • Google Analytics Individual Qualification (GAIQ)
  • Apple Certified Associate (ACA)

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