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Skills

  • Online and traditional marketing
  • Digital marketing knowledge
  • Friendly and professional communications
  • Marketing initiatives
  • Targeted marketing campaigns
  • Marketing material development
  • Experiential marketing
  • Marketing team leadership
  • Marketing
  • Digital Communications

Work Experiences

  • Edited and revised all marketing content to ensure the highest quality of writing.
  • Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
  • Created 10 marketing strategies and campaigns each quarter.
  • Coordinated marketing, sales, and IT processes to align activities with corporate goals.
  • Was in charge of the entire company's customer engagement campaigns.
  • Implemented optimal sales strategies for the Portland market in order to meet commercial objectives.
  • Won
  • Was in charge of creating blog and social media content.
  • Wrote and edited whitepapers, emails, newsletters, and website content for the company.
  • Made a proposal

Summaries

  • Several Fortune 500 companies are among our clients.
  • Dedicated team leader with experience analyzing market trends and customer needs in order to create targeted marketing campaigns.
  • Expert
  • Strong understanding of how to develop and grow a customer base using both inbound and outbound marketing strategies.
  • Focused on customer service
  • Dependable
  • Seasoned
  • Expert in new customer acquisition who can use a combination of online and offline marketing strategies.
  • Background in quality assurance is extensive.
  • Proactive and tactical planner with experience in product pricing and launch management.

Accomplishments

  • Recipient of the Top Performer Award from the Northwind in procedure.
  • Increased global eCommerce sales by 6% in one year.
  • Led development of marketing collateral, including brochures and interactive content, which resulted in lead generation growth by 25% in 2022.
  • Increased sales 5% over one year.
  • Increased revenue by $15 by creating a comprehensive online communication strategy for both lead conversion and retention.
  • Optimized influencer partnerships, contributing to a 69% increase in overall social media engagement and 14 new opportunities for brand promotion.
  • Analyzed competitor strategies to identify organizational gaps and drove initiatives that resulted in a market share increase of 61% for Harbor & Co..
  • Resolved product issue through consumer testing.
  • Increased company revenue by $6 by developing a new acquisition strategy involving email, network display and select lead generation.
  • Designed a brand storytelling campaign that increased overall user engagement by 43% on social platforms in three years.

Affiliations

  • Digital Marketing Institute
  • Interactive Advertising Bureau (IAB)
  • MarketingProfs University
  • Publicity Club of Seattle
  • Word of Mouth Marketing Association (WOMMA)
  • Association for Computing Machinery
  • Rotary International
  • Toastmasters
  • Jaycees
  • Society of Human Resource Management

Certifications

  • Certified Public Relations Specialist - PRSA
  • Search Engine Marketing Professional (SEMP) Certificate – ClickMinded
  • Certified Marketing Management Professional (CMMP) – Marketing Management Certification
  • Certified Protection Officer (CPO)
  • Cisco Certified Network Associate (CCNA)
  • Marketing Measurement and Analytics Certificate – Berkeley Executive Education
  • Email Marketing Certified Professional – HubSpot Academy
  • Facebook Certified Media Planning Professional
  • Certified ScrumMaster (CSM) – Scrum Alliance
  • Certified Public Accountant (CPA)

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