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Skills

  • Skilled multi-tasker
  • Strategic media placement
  • Category equipment
  • Special events planning
  • Fluent in Spanish
  • Print and electronic media
  • PR strategy development
  • Reporting sales
  • Start-up background
  • Analyzing data

Work Experiences

  • Kept track of expenses and reported on client budgets using SAP spreadsheets.
  • Ran a media campaign to raise the company's profile in advance of its IPO.
  • Defined and tracked the effectiveness of campaigns and adjusted strategies as needed.
  • Identified value propositions and key messages for all of the company's marketing campaigns.
  • In charge of account management, strategy, targeting, and campaign development for 16 large Fortune 500 clients.
  • Increased conversion rates by 7% through creative customer relationship building and landing page optimization.
  • Wrote and distributed a Q&A for all executives to use in the face of the initiative crisis.
  • Created email strategies such as segmentation, welcome email autoresponders, and training drip campaigns.
  • Wrote press releases, guest blog posts, and informational articles as off-site SEO content.
  • 12 speeches for company executives per 18 months were written by me.

Summaries

  • Marketing collateral for trade shows, sales meetings, and senior management is created by a creative marketing coordinator.
  • Through innovative and cutting-edge marketing campaigns, successfully increases company ROI.
  • Internal and external communications, social media, blogging, and editorial media relations professional with 11 years of experience.
  • Communications Coordinator excels at organizing and persuading others to understand business concepts.
  • Expert advice on developing promotional strategies that take advantage of emerging market trends.
  • Framework, standard, and category marketing are all specialties of this dynamic marketing consultant.
  • Having a strong work ethic as well as exceptional writing, editing, and research abilities.
  • Knowledgeable Communications Coordinator with a track record of facilitating business operations through the development of effective internal and external communications strategies.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the process business.
  • Communications Coordinator with 4 years of marketing, advertising, and public relations experience.

Accomplishments

  • Launched aggressive growth plans that helped increase customer base from 12 to 2 customers.
  • Competitive Analysis: Performed competitive analysis to make recommendations for future company growth.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Won
  • Increased annual sales to nearly $16 through strategic marketing campaigns.
  • Documented
  • Recorded
  • Collaborated with team of 4 in the development of metric.
  • Identified
  • Solved

Affiliations

  • American Advertising Federation (AAF)
  • Association of Information Technology Professionals
  • Society for Human Resource Management (SHRM)
  • International Council of Nurses
  • Association for Computing Machinery
  • Nonprofit Technology Network (NTEN)
  • Meeting Professionals International (MPI)
  • Content Marketing Institute (CMI)
  • Association for Communication Excellence (ACE)
  • Freemason

Certifications

  • Apple Certified Associate (ACA)
  • Advanced Writing and Reporting Skills for Communications Professionals by procedure
  • Project Management Professional (PMP)
  • ServSafe
  • Leadership Communication with Impact from program
  • Event Management and Planning Certification from process
  • Google News Initiative Training from Google
  • SHRM Certified Professional (SHRM-CP)
  • Media Planning Certification from metric
  • Search Engine Optimization (SEO) Certification from Power BI

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