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Skills

  • PR strategy development
  • Analytics tracking for social media platforms
  • Live social media coverage
  • Event logistics management
  • Problem resolution
  • Supervision
  • Email marketing campaigns
  • Operational improvement
  • Budgets
  • MS Office

Work Experiences

  • Conducted post-game interviews.
  • Built and maintained relationships with local media representatives, securing consistent coverage for system.
  • Built relationships with local media representatives.
  • Coordinated postgame interviews.
  • Analyzed engagement after each event and recommended actionable insights to enhance future athletic communications.
  • Amplified the profile of sales across national sports networks.
  • Answered 2 calls per three years to help customers with their questions and concerns.
  • Assisted in conducting interviews with players and coaches.
  • Collaborated with graphic design team to create visual content for social media and web platforms, driving 67% boost in digital engagement.
  • Contributed to a 79% increase in subscription rates.

Summaries

  • Strengths in performance reporting and risk assessment backed up by Marketing and Communications training.
  • Boosted audience engagement through compelling content.
  • Co-led a 9-person team.
  • Accomplished Athletic Communications Intern.
  • Built fruitful relationships with local media.
  • Within Marketing and Communications, senior Athletic Communications Intern and outstanding performer in workflow optimization and performance reporting.
  • Boosted traffic growth and engagement by 22%.
  • Adept at crafting content that connects with audiences.
  • Dedicated to learning, growing, and succeeding in Marketing and Communications.
  • Athletic Communications Intern with 8 years of successful team leadership and client relations experience.

Accomplishments

  • Introduced social media engagement strategies that increased follower growth on Workday by 49% within the past year.
  • Developed video highlight packages that resulted in 30% growth in online fan engagement.
  • Expedited media response time by 35% using task management software, facilitating stronger relationships with local news outlets.
  • Utilized live social media storytelling, capturing key game moments and resulting in 4 new social media followers post-event.
  • Executed game-day media coordination for 8 sports, ensuring real-time updates across 10 digital platforms.
  • Responded to media inquiries regarding stat accuracy, game information, and athlete details, ensuring 100% compliance with media relations protocols.
  • Enhanced fan experience through strategically timed video recaps and highlight series, which increased views by 35%.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Increased social media post engagement by leveraging personalized player content and behind-the-scenes footage.
  • Developed athlete bio content for yearly media guides, increasing reader interest evident by 70% download growth.

Affiliations

  • Lions Club
  • Freemason
  • International Sports Press Association (ISPA)
  • Public Relations Society of America (PRSA), Sports & Entertainment Section
  • Society of Women Engineers
  • Society for News Design (SND)
  • Society of Human Resource Management
  • National Association of Collegiate Directors of Athletics (NACDA)
  • Association for Women in Sports Media (AWSM)
  • National Sports Publicists Network (NSPN)

Certifications

  • CompTIA A+ Technician
  • Google Analytics for Beginners Certification by Google
  • Certified Inbound Marketing Professional by HubSpot
  • SEO Essentials Certification by Moz Academy
  • Sports Communication Credential from Coursera
  • SHRM Certified Professional (SHRM-CP)
  • Certified Sports Information Specialist (CSIS) by CoSIDA
  • Google Tag Manager Fundamentals Certification
  • Certificate in Journalism & Media Custodianship by Summit Group
  • Adobe Certified Professional in Visual Design

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