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Skills

  • Sales reporting
  • B2B sales
  • Publishing expertise
  • Quantitative and qualitative market research
  • Sales pipeline development
  • Consumer behavior
  • Positioning
  • Strategic marketing
  • Fluent in Spanish
  • Competitive and strategic planning

Work Experiences

  • Made more than $12 in advertising revenue per year.
  • Used Adobe Creative Suite to keep meticulous client records in order to ensure accurate invoicing and account continuity.
  • Built partnerships with media agencies.
  • Achieved a 66% higher conversion rate.
  • Made cold calls to local business owners who were looking for new advertising products and services.
  • Achieved a 66% improvement in client ROI.
  • Create budgets for departments based on revenue and expense projections.
  • Presented clients with category advertising campaigns for approval or modification.
  • Actively monitored competitor movements to adjust pricing models, resulting in an additional 34% margin growth.
  • Developed sales strategies and people skills to entice clients, negotiate contracts, and close deals.

Summaries

  • Campaigns to raise awareness, increase profits, and develop brands have been successful.
  • Specializing in creatively leveraging the power of social media to increase customer engagement.
  • Advertising Sales Manager is knowledgeable about public relations, marketing, and advertising.
  • Strengths in cross-functional collaboration and data analysis backed up by Marketing and Communications training.
  • Marketing content that is high-quality and results-oriented is consistently delivered by an experienced marketing management professional.
  • Within Marketing and Communications, senior Advertising Sales Manager and outstanding performer in process improvement and quality assurance.
  • Advertising Sales Manager with 17 years of marketing, advertising, and public relations experience.
  • Recent graduate with a degree in Marketing and Communications looking to start a career as Advertising Sales Manager.
  • Experienced Advertising Sales Manager with success in driving innovation and early adoption of emerging technologies and platforms.
  • Budget development, operations management, and team leadership are all skills that a dedicated advertising leader possesses.

Accomplishments

  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Documented and resolved metric which led to category.
  • Optimized use of SAP to boost digital ad campaign effectiveness, cutting costs by 37% while increasing impressions by 16%.
  • Led the deployment of HubSpot for campaign performance tracking, increasing ROI by 31%.
  • Developed a performance-based compensation program, driving a 75% increase in the team’s overall sales productivity.
  • Revamped outbound sales processes that resulted in a 23% lift in successful cold outreach conversions within two years.
  • Spearheaded the expansion into program, resulting in an increase of 64% in overall sales revenue.
  • Achieved a 28% increase in annual advertising revenue by executing multi-channel sales strategies, including digital, print, and broadcast.
  • Managed key client accounts, boosting account retention by 49% through effective relationship building and personalized campaigns.
  • Increased company revenue by $9 by developing a new acquisition strategy involving email, network display and select lead generation.

Affiliations

  • Association for Computing Machinery
  • Lions Club
  • Association of National Advertisers (ANA)
  • Project Management Institute
  • Interactive Advertising Bureau (IAB)
  • Public Relations Society of America (PRSA)
  • International Advertising Association (IAA)
  • American Marketing Association
  • Society of Human Resource Management
  • National Association of Social Workers

Certifications

  • Professional Certified Marketer (PCM) from American Marketing Association
  • Meta Certified Digital Marketing Associate
  • Microsoft Certified Systems Engineer (MCSE)
  • Certified Protection Officer (CPO)
  • Facebook Blueprint Certification (Facebook Certified Digital Marketing Associate)
  • Customer Value Optimization Specialist by DigitalMarketer
  • Interactive Advertising Bureau (IAB) Digital Media Sales Certification
  • Google Certified Professional Cloud Architect
  • Nielsen Audience Measurement Certification
  • Certified Business Analysis Professional (CBAP)

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