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Skills

  • Strategic thinker
  • Thought leadership content development
  • Traditional advertising planning
  • Superb writer and editor
  • Fluent in Spanish
  • Campaign development
  • Positioning
  • Proficient in category CRM system
  • Fluent German speaker
  • Public relations

Work Experiences

  • Worked with clients, the internal compliance team, and media executives to develop and improve client relationships based on revenue potential.
  • Boosted market penetration in Chicago by 51% through strategic client engagement and tailored regional advertising initiatives.
  • Made cold calls to local business owners who were looking for new advertising products and services.
  • Achieved a 66% higher conversion rate.
  • Planned and led three training sessions to support the professional development of the sales team as well as the reinforcement of sales goals.
  • Achieved a 66% improvement in client ROI.
  • Built partnerships with media agencies.
  • Achieved growth over program.
  • Managed 14 accounts while leading a team of 8.
  • Worked with 10 clients per category and kept track of them in a CRM system (Jira).

Summaries

  • Marketing collateral for trade shows, sales meetings, and senior management is created by a creative marketing coordinator.
  • Results-driven marketer with more than 17 years of broad experience executing measurable marketing campaigns for fast-paced Internet businesses.
  • Dedicated to learning, growing, and succeeding in Marketing and Communications.
  • Offers extensive media contacts and investor relations experience.
  • Focused Advertising Sales Manager with 8 years of social media marketing experience to contribute to a growing organization.
  • Advertising Sales Manager is a multi-talented Advertising Sales Manager who is consistently rewarded for planning and operational improvements.
  • SEO and data analytics are two areas in which he excels.
  • Advertising Sales Manager with 16 years of successful client relations and strategic planning experience.
  • Talented Retail Advertising Sales Representative with 6 years of experience and success in measuring sales, publication, and website performance using metrics.
  • Advertising Sales Manager is knowledgeable about public relations, marketing, and advertising.

Accomplishments

  • Identified and cultivated key business opportunities through prospecting, increasing the sales pipeline by 17% in Austin.
  • Designed a comprehensive sales training program, increasing new hire productivity by 60% within the first 11 months.
  • Introduced regular client performance review sessions, boosting client renewals by 43% over 6 months.
  • Formulated a client retention strategy that reduced churn by 74% over standard, leading to more consistent recurring revenues.
  • Successfully managed a $226,000 ad spend budget, improving P&L performance by 59% through targeted, cost-effective campaigns.
  • Developed a performance-based compensation program, driving a 75% increase in the team’s overall sales productivity.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Increased global eCommerce sales by 5% in one year.
  • Generated 3% profit growth over process through comprehensive multi-channel campaign management.
  • Exceeded monthly sales quotas by an average of 48% due to personalized sales strategies and effective lead management.

Affiliations

  • Media Sales Institute
  • National Association of Broadcasters (NAB)
  • Marketing Science Institute
  • Society of Women Engineers
  • Digital Media Sales Certification (DMSC) from the Interactive Advertising Bureau initiative
  • National Sales Network (NSN)
  • Council of Sales Leadership
  • Association of National Advertisers (ANA)
  • Advertising Club of Chicago
  • National Association of Sales Executives

Certifications

  • Apple Certified Associate (ACA)
  • Hootsuite Social Media Marketing Certified Professional
  • Google Certified Professional Cloud Architect
  • Cisco Certified Internetwork Expert (CCIE)
  • CompTIA A+ Technician
  • Certified Public Accountant
  • Certified Business Analysis Professional (CBAP)
  • Advanced Programmatic Certification by IAB
  • YouTube Ads Certification 2020
  • HubSpot Sales Enablement Certification - 2019

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