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Skills

  • Customer service
  • Brand awareness campaigns
  • Video promotions
  • Team management
  • Increasing public awareness
  • Client retention and renewal strategies
  • A/B testing for ad optimization
  • CRM software proficiency
  • Ad campaign performance analysis
  • Key Performance Indicator (KPI) Monitoring

Work Experiences

  • Was able to secure favorable pricing, negotiate contracts, and solidify beneficial agreements.
  • Analyzed customer data to refine targeting strategies, resulting in a reduction in cost-per-click by 45% for ServiceNow campaigns.
  • Pushed my team to achieve and exceed sales goals.
  • Achieved results over the course of 12 months.
  • Achieved 23% growth in engagement.
  • Was in charge of creating eye-catching, engaging, and viral digital ads to promote Asana.
  • Tracked sales and effectiveness of standard campaigns to improve department planning and initiatives.
  • Collaborated closely with clients and Advertiser Account Representative to create successful promotions that met customer needs and exceeded sales targets.
  • Actively resolved service issues.
  • Created dynamic, modern, and effective metric marketing materials using ServiceNow.

Summaries

  • With 3 years of experience driving consumer engagement and enhancing brand image to generate revenue, I'm an accomplished advertising professional.
  • Expert in the use of HubSpot as well as program media.
  • Proven leader with a track record of achievement and initiative abilities.
  • With 18 years of experience in process marketing, Advertiser Account Representative is a creative Advertiser Account Representative.
  • Clear understanding of data analysis and project management as well as data analysis training.
  • Bring extensive knowledge of customer purchasing habits, advertising policies, and creative design gained over 2 years in the field.
  • Known for great salesmanship and excellent customer service.
  • Within Marketing and Communications, senior Advertiser Account Representative and outstanding performer in stakeholder engagement and risk assessment.
  • Capable of organizing events, creating competitions, and creating strategic plans.
  • Exceptional at managing 3 accounts while supervising a team and maintaining productivity in high-volume environments.

Accomplishments

  • Mentored a team of 16 account managers, increasing client satisfaction scores by 72%.
  • Led multi-channel marketing initiatives, successfully increasing customer engagement by 75% across procedure.
  • Documented and resolved method which led to system.
  • Reduced cost per acquisition (CPA) by 48% through the careful refinement of audience targeting tactics.
  • Formulated data-backed recommendations for campaign pivots, directly contributing to a 50% reduction in client costs.
  • Negotiated media buys across HubSpot, securing a 71% reduction in cost compared to initial proposals.
  • Partnered with cross-functional teams to seamlessly integrate branding messages across paid search, social media, and display, increasing engagement by 50%.
  • Trained new employees on campaign management best practices, reducing onboarding time by 26% and improving overall team efficiency.
  • Successfully doubled revenue for Lakeside Partners by identifying new campaign opportunities and leveraging market trends effectively.
  • Delivered actionable insights to clients, helping them achieve a 16% increase in customer acquisition across multiple platforms.

Affiliations

  • American Marketing Association
  • International Association of Administrative Professionals
  • Customer Acquisition Strategies Membership Program
  • Search Engine Optimization (SEO) Certified Professional
  • Society of Human Resource Management
  • Association for Computing Machinery
  • PPC Hero Academy Certified Professional 2016
  • American Society of Safety Professionals
  • Lions Club
  • Facebook Certified Buying Professional

Certifications

  • Facebook Certified Planning Professional
  • Certified Digital Marketing Professional (CDMP) - Lakeside Partners
  • Certified Professional in Marketing Management (CPMM) process
  • Certified Customer Success Manager (CCSM) – standard
  • Certified Public Accountant
  • Hootsuite Social Marketing Certification
  • SAS Digital Marketing Analytics Certification
  • Certified Business Analysis Professional (CBAP)
  • Salesforce
  • Digital Marketing Institute Professional Certification

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