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Skills

  • Product development
  • Campaign management
  • Staff management
  • Relationship development
  • Client communication
  • Business operations
  • Budget Allocation & Optimization
  • Team management
  • P&L Management
  • Budgeting and Allocation 

Work Experiences

  • Achieved $4 in first-year sales.
  • Devised and implemented favorable pricing structures that balanced the firm's goals with those of the customers.
  • Captured a strategic market opportunity.
  • Implemented optimal sales strategies for the Seattle market in order to meet commercial objectives.
  • Collaborated with marketing teams to create, deploy, and optimize effective campaigns for Food and Beverage clients.
  • Achieved a 36% uplift in consumer brand recognition.
  • Presentations, trend reports, kitted assets, and product data sheets were among the creative sales tools I developed.
  • Created, implemented, and improved national marketing initiatives to increase procedure product awareness and sales.
  • Boosted product visibility.
  • Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.

Summaries

  • Within Food and Beverage, senior Senior Associate Brand Manager and outstanding performer in performance reporting and project management.
  • Innovative marketing leader with 3+ years of experience creating outstanding marketing campaigns, content, and collateral using both traditional and innovative strategies.
  • Adept leader in consumer insights research.
  • Professional with experience in brand management and social media engagement who is results-oriented and collaborative.
  • Performance-driven Marketing Manager skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.
  • Achieved results through resource optimization.
  • Accomplished in launching new direct-to-consumer (D2C) channels, generating 65% of total annual revenue within the first 11 months of go-to-market activation.
  • Leader who is articulate and driven, as well as having a high level of energy and an engaging personality.
  • Boosted sales by 35%.
  • With creative and proactive approaches, I've managed all stages of campaigns, deepened partnerships, and increased sales.

Accomplishments

  • Worked closely with the finance team to optimize a $18 marketing budget, reducing costs by 16% without sacrificing performance.
  • Led a cross-functional team in the launch of a category extension, contributing to 3 incremental revenue within the first two years.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Developed strategic partnerships with external agencies to deliver cost-effective branding and marketing strategies, generating $58,000 in incremental revenue.
  • Maintained consistent topline growth by adjusting omni-channel strategies based on actionable insights collected from CRM and consumer feedback tools.
  • Devised a product sampling campaign that achieved a 33% trial-to-repeat purchase conversion in a highly competitive market.
  • Led a consumer insights project utilizing qualitative and quantitative research, influencing product design and enhancements for Tableau.
  • Developed a retail trade strategy that included exclusive promo deals, enhancing retailer partnerships and resulting in a 35% lift in in-store product placement.
  • Led the strategic development and execution of cross-functional new product launches, exceeding forecasted sales by 81% within 18 months.
  • Collaborated with team of 3 in the development of program.

Affiliations

  • Society for Marketing Professional Services (SMPS) – Event Speaker
  • International Council of Nurses
  • Product Development and Management Association (PDMA) – Participant
  • American Advertising Federation (AAF) – Industry Affiliate
  • Design Management Institute (DMI) – Brand Consultant
  • Global Marketing Network – Professional Marketer
  • American Marketing Association
  • Freemason
  • Association of Information Technology Professionals
  • Marketing Executives Networking Group (MENG) – Peer Mentor

Certifications

  • Influencer Marketing Strategy Certification - ServiceNow
  • Certified Public Accountant (CPA)
  • Certified Innovation Leader (CIL) - Association of International Product Marketing & Management (AIPMM)
  • Certified Marketing Management Professional (CMMP) - standard
  • Certified Trade Show Marketer (CTSM) - Exhibitor Media Group
  • ServSafe
  • HubSpot Content Marketing Certification - HubSpot Academy
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Certified Public Accountant
  • Certified Data-Driven Marketing Professional (CDDM) - DMA/ANA

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