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Skills

  • Category equipment
  • Team building
  • Budgeting
  • Stakeholder collaboration
  • Brand development
  • Process improvement
  • Team management
  • Agile product backlog prioritization
  • Market Positioning
  • Problem resolution

Work Experiences

  • Created innovative and targeted collateral to support overall branding objectives.
  • Assisted the development team in the creation of technical requirements and product documentation to achieve process commonality.
  • Orchestrated system and process advertising campaigns to drive marketing efforts.
  • Increased ServiceNow sales and brand exposure by developing new packaging, collateral, and sales materials, as well as optimizing target audience reach.
  • Worked with internal partners to track development progress and resolve non-conforming issues so that completion timelines were not impacted.
  • Investigated emerging method issues and devised solutions that met project objectives and budgetary constraints.
  • Achieved a 71% reduction in production bottlenecks.
  • Collaborated with the development team to define and implement customer requests for product enhancements.
  • Achieved an additional 77% sales growth in Qinitiative.
  • Accomplished this within standard.

Summaries

  • Marketing Manager with a track record of developing marketing strategies and leading successful product launches, promotions, and development.
  • Hardworking, results-oriented leader with a track record of project development, team supervision, and campaign improvement.
  • Senior Product Advisor with 16 years of successful stakeholder engagement and strategic planning experience.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Performance-driven Marketing Manager skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the process business.
  • Senior Product Advisor is a resourceful 9 one year in program development and support.
  • Actively mentored junior product managers.
  • Market research, plan optimization, and viral content creation are all areas of expertise.
  • Leader who is detail-oriented, attentive, and decisive.

Accomplishments

  • Designed data-driven dashboards to track key performance indicators (KPIs), improving decision-making speed by 57% for upper management.
  • Implemented Agile methodologies across product teams, increasing development speed and reducing time-to-market by 85%.
  • Earned recognition from the executive team for deploying a business model innovation that drove revenue growth of 82%.
  • Orchestrated the entry strategy into metric, expanding market share by 57% within 18 months.
  • Developed comprehensive user feedback system that increased actionable insights by 60% and influenced future product iterations.
  • Managed crisis resolution for product failures, mitigating losses by $4 within 6 months.
  • Managed a team of 2 product managers, leading to a 58% reduction in new product launch timelines.
  • Reduced product development costs by $9 through outsourcing non-core tasks while maintaining quality benchmarks.
  • Directed A/B testing on new features, improving user engagement metrics by 30% within 14 months.
  • Resolved product issue through consumer testing.

Affiliations

  • Executive Women in Product Management (EWPM)
  • Tech Leaders Council
  • Freemason
  • International Association of Innovation Professionals (IAOIP)
  • Toastmasters
  • Rotary International
  • Society for Competitive Intelligence Professionals (SCIP)
  • Project Management Institute
  • Product Development and Management Association (PDMA)
  • Lions Club

Certifications

  • Advanced User Experience (UX) Design Certification - Lakeside Partners
  • Certified Strategic Marketing Professional (CSMP) - Cedar Works
  • Customer Journey Mapping Expert Certification Ironclad Systems
  • Customer-Focused Product and Service Design Certification (IDEO U)
  • Cisco Certified Network Associate (CCNA)
  • Certified SAFe® Product Owner/Product Manager - Lakeside Partners
  • Product Strategy Certification by Kellogg School of Management
  • Certified Product Innovation Manager (CPIM) - Ironclad Systems
  • Salesforce
  • Google Certified Professional Cloud Architect

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