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Skills

  • Cross-functional collaboration
  • Multi-Platform Content Scheduling
  • Google Analytics expertise
  • HTML/CSS Basics
  • User Engagement Metrics Analysis
  • Lead Generation Strategy
  • Stakeholder communication
  • Freelance Team Management
  • Content Workflow Improvement
  • Keyword Research & Implementation

Work Experiences

  • Contributed to a 72% increase in brand awareness.
  • Achieved this over 6 months.
  • Achieved 28% boost in conversions in 2024.
  • Advised on information architecture for web redesign projects.
  • Contributed to a 52% reduction in mobile bounce rates.
  • Have the ability to review, proofread, edit, and provide constructive feedback in a high-volume environment.
  • Achieved a 46% open rate improvement.
  • Advised on information architecture for large-scale web redesign projects, improving navigation and user flows by 83%.
  • Aligned content development efforts with Google’s E-A-T guidelines, achieving a 63% growth in search engine rankings for high-value keywords.
  • Collaborated with the analytics team to create actionable content insights that helped improve revenue by $17 in 2017.

Summaries

  • Collaborated with cross-functional teams.
  • Contributed to 24% lead growth in high-value markets.
  • Accomplished Web Content Developer with a focus on delivering localized, brand-consistent content across 5 global markets. Led a website breadth redesign that decreased bounce rates by 40% and increased session duration by 35%.
  • Conducted effective keyword research.
  • Contributed to revenue growth by 20%.
  • Adapted content for SEO best practices.
  • Adept Web Content Developer proficient in creating in-depth customer-focused tutorials and onboarding content, leading to a 31% increase in user engagement and significant improvements in product adoption rates.
  • Contributed to multiple website redesigns with zero downtime.
  • Conducted comprehensive content audits.
  • Achieved a 70% increase in product adoption.

Accomplishments

  • Collaborated with UX/UI designers to craft compelling landing pages and sales funnels, boosting conversion rates by 19%.
  • Coordinated directly with the development team to optimize website structure and content flow, resulting in a 19% faster load time and better UX.
  • Received Google Analytics Lean and provided actionable insights to guide web content strategy, resulting in a revenue increase of $15 in 2016.
  • Engaged in comprehensive backlink outreach campaigns; boosted high-domain partner acquisitions by 69% and improved site authority.
  • Utilized competitive content analysis and SEO trends to inform content development, improving visibility and click-through rates by 62%.
  • Utilized Google Analytics to interpret key website metrics, leading to a 80% increase in engagement via data-driven content adjustments.
  • Developed original and SEO-optimized landing pages for Power BI launch, resulting in a 62% increase in organic traffic over 6 months.
  • Spearheaded content repurposing project, leading to a 68% boost in referral traffic from syndicated content partners.
  • Improved content efficiency by instituting a new editorial process that reduced the content production cycle time by 26%, cutting down bottlenecks.
  • Assisted the development team in incorporating structured data and rich snippets into content design, improving click-through rate by 61%.

Affiliations

  • Participant, Annual Conference by Global Content Inventors Hub - Discussed content migration innovations and best marketing practices.
  • Certified Member, International Association of Accessibility Professionals (IAAP) - Passed CPACC Certification in 2016.
  • Active Member, Content Strategy Alliance – Collaborating with professionals focused on elevating content practices globally.
  • Content Specialist Volunteer, Web Accessibility Initiative (WAI) – Collaborated on improving digital content accessibility.
  • Alumni, Adobe Certified Professional Program – Certified in training programs for Adobe Experience Manager.
  • Volunteered for Non-Profit Meridian – Developed content strategy to enhance digital presence and organic traffic growth.
  • Guest Speaker, 2016 Web Content Symposium – Presented on content optimization techniques for increased user retention.
  • Member, Society for Technical Communication (STC) - Attended webinars on advanced documentation techniques and user-focused content creation.
  • Graduate, HubSpot Academy Content Marketing Certification – Specialized in SEO tactics and content performance tracking.
  • Alumni, Nielsen Norman Group (NNG) Certification – Focused on user experience and research-driven content presentation.

Certifications

  • Email Marketing Certification - HubSpot Academy
  • Semrush Content Marketing Fundamentals Exam
  • HubSpot Content Marketing Certification
  • W3Schools HTML/CSS Developer Certification
  • Certified Agile Leadership (CAL) – Scrum Alliance
  • Certificate in UX & Web Design
  • Google Tag Manager Fundamentals Certification
  • Certified Professional in Accessibility Core Competencies (CPACC)
  • LinkedIn Learning: Strategic Thinking for Web Designers Certificate
  • Moz SEO Essentials Certificate

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