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Skills

  • Copywriting for high-conversion landing pages
  • Lead generation copy for services
  • Email marketing copy creation
  • Adapting brand voice across multiple channels
  • Web copy that supports customer journey mapping
  • Conversion-focused headline writing
  • Proficiency with framework
  • Experience with Agile methodologies in copy development
  • User flow optimization with strategic copy
  • UX writing for intuitive navigation

Work Experiences

  • Collaborated with PPC specialists to develop ad copy that improved click-through rates by 58%, directly contributing to increased ad-quality scores.
  • Crafted targeted copy for remarketing campaigns that achieved a higher retention rate by 66%, increasing return on ad spend.
  • Converted 14 leads into paying customers.
  • Achieved a 47% increase in organic traffic.
  • Created detailed product descriptions.
  • Contributed to a 76% jump in total site traffic.
  • Contributed to marketing campaign materials that earned the President's Club for brand excellence in 2020.
  • Collaborated on an international product expansion project.
  • Authored SEO-focused blogs on industry trends that improved keyword rankings and led to a 66% increase in traffic from search engines.
  • Contributed to increased ad-quality scores.

Summaries

  • Achieved 64% higher search visibility within several months.
  • Collaborative team player.
  • Adept at aligning copy with brand tone.
  • Adept at adjusting content based on user behavior insights.
  • Achieved a 72% increase in organic search traffic.
  • Adept Web Associate Copywriter who excels in producing persuasive, conversion-optimized copy. Boosted average session time on websites by 69% with user-centric content enhancements and strategic layout revisions.
  • Adept Web Associate Copywriter.
  • Crafted cross-functional communication strategies.
  • Collaborated with UX and design teams.
  • Boosted engagement by 32%.

Accomplishments

  • Crafted onboarding copy for digital products that reduced early-stage churn by 81%.
  • Contributed to the successful rollout of a new product line by creating targeted email and landing page copy, achieving a 43% conversion lift.
  • Developed SEO-friendly web copy that led to a 51% growth in organic traffic over the past year, improving search engine ranking from procedure to metric.
  • Revamped outdated web content by incorporating the latest brand messaging, leading to 73% improvement in content engagement metrics.
  • Wrote targeted content for special promotions that saw a 45% growth in overall sales from targeted demographics.
  • Contributed to a leading cross-functional team in developing a consistent tone and voice, increasing social media followers by 72%.
  • Authored and revised 7 product descriptions, leading to a 66% increase in conversion rates across the e-commerce platform.
  • Spearheaded Google Ads text campaigns, leading to 67% increase in paid traffic and lowering cost-per-click (CPC) by 15%.
  • Crafted compelling ad copy for pay-per-click (PPC) campaigns, leading to a 71% higher click-through rate (CTR) across all campaigns.
  • Monitored and analyzed email campaign performance, optimizing subject lines and body copy to increase open rates by 84%.

Affiliations

  • Member of ProCopywriters, the UK’s all-encompassing professional copywriting association, specializing in brand-focused digital communication.
  • Affiliate of Toastmasters International, refining public speaking and communication skills to create clearer, more effective web copy.
  • Completed certification in Data-Driven Copywriting from Cedar Works, focusing on analytics-driven web page optimizations.
  • Active participant in Google’s Digital Workshop courses, enhancing strategic approaches for keyword research and page analytics.
  • Participated in the SEMrush Academy's SEO Copywriting Certification, deepening expertise in organic traffic optimization.
  • Mentored in the Women in Digital (WID) initiative, learning how to use data analytics and SEO for high-performance web content strategies.
  • Member of the Society for Technical Communications (STC), with a focus on effective content development and online user assistance documentation.
  • Member of the Professional Copywriters’ Network, collaborating with a global community of experienced web copywriters and SEO specialists.
  • Active participant in the global UX Writers Collective, including comprehensive training on adapting UX copy for globalized audiences.
  • Affiliate of the Content Marketing Institute (CMI), focusing on advanced content marketing tactics and brand voice consistency across web platforms.

Certifications

  • Google Tag Manager Fundamentals Certification - Google
  • Psychology of E-Commerce Copywriting Certificate - CXL Institute
  • Advanced Search Engine Optimization (SEO) Certification - Simplilearn
  • Inbound Marketing Certification - HubSpot Academy
  • Certified Digital Copywriter - DigitalMarketer
  • UX/UI Design Thinking for Content Certification - Northwind
  • UX Writing Fundamentals Certification - UXContent
  • Writing for Web Marketing Certification - LinkedIn Learning
  • Google Analytics Individual Qualification (GAIQ) - Google
  • Storytelling for Business Certification - IDEO U

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