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Skills

  • Brand Advocacy Campaigns
  • Social Media Ambassador Program Implementation
  • Collaborating with Government Officials
  • Training Teams on Media Best Practices
  • Stakeholder consultation and reporting
  • Building Corporate Alliances
  • Presentation Development for Executives
  • Organizational leadership
  • Executive Communications
  • Cross-functional team collaboration

Work Experiences

  • Aimed at improving external representation.
  • Developed monthly media reports, presenting data insights to C-suite members and securing increased investment in public relations.
  • Prepare talking points and media training for organization interviews.
  • Championed sustainability messaging across all internal and external platforms, earning recognition by Innovation Award for corporate responsibility.
  • Chaired the committee overseeing the annual metric, increasing attendees by 68% over 2019.
  • Achieved 14 exclusive features in top-tier publications.
  • Achieved results within 10 weeks.
  • Achieved consistent coverage across Austin outlets.
  • Collaborated with the marketing team on product releases.
  • Amplified charitable initiatives.

Summaries

  • Developed and executed communication plans.
  • Drove broader awareness of Tableau.
  • Drove a 74% increase in user-generated content via ambassador programs.
  • Built trust among key stakeholders.
  • Boosted cross-team collaboration.
  • Collaborated with product to launch a community-driven program.
  • Built stakeholder engagement strategies.
  • Accomplished leader with standard of experience as the spokesperson for Meridian, overseeing media strategy and securing 9 strategic alliances valued at $18. Proven ability to expand brand presence on both national and global stages.
  • Adept at delivering timely, high-quality communications.
  • Achieved consistent media coverage across Chicago.

Accomplishments

  • Established deep partnerships with journalists and news outlets, securing 10 interviews and exclusive features across top-tier publications.
  • Initiated partnerships with 2 corporate entities, resulting in joint campaigns that contributed to a 62% increase in community outreach.
  • Developed and launched a comprehensive media kit, providing industry insights that secured media coverage in Chicago publications.
  • Orchestrated 16 public relations events, fostering key media relationships that secured exclusive publications in Phoenix media channels.
  • Formulated key messaging and talking points for spokespersons across multiple departments, leading to consistent communication on major initiatives.
  • Championed proactive public relations efforts that increased positive media coverage by 73% across Seattle over a two years period.
  • Revamped the social media presence by introducing platform-specific strategies that led to a 26% increase in followers and engagement within one year.
  • Secured partnerships with 13 key stakeholders, increasing visibility through joint media initiatives by 42% within 6 months.
  • Coordinated 13 high-profile press conferences that generated 26% more media mentions compared to previous years.
  • Adopted new public relations software such as SAP, streamlining media outreach leading to a 57% increase in reporting efficiency.

Affiliations

  • Executive Member, National Council on Public Relations & Communications
  • Certificant, Crisis Communication Certification Program, 2022
  • Member, Women in Executive Leadership Program
  • Affiliation, American Marketing Association (AMA)
  • Contributor, Thought Leadership Network for Strategic Communications
  • Member, International Association of Business Communicators (IABC)
  • Member, Communications Leadership Exchange
  • Active Member, Association for Women in Communications (AWC)
  • Volunteer Advisor, system
  • Board Member, Communications Advisory Group, framework

Certifications

  • Certified in Media Relations and Spokesperson Training - Lakeside Partners
  • Advanced Public Speaking Certification - initiative
  • Google Analytics Certification - Google
  • Executive Leadership Certificate - Brightline
  • Conference Management Certification - Summit Group
  • Accredited Executive Leadership Coach Certification - Vantage
  • Social Media Communications Certification - Jira
  • Certified Speaking Professional (CSP) - National Speakers Association
  • Digital Media Strategy Certification - QuickBooks
  • Certificate in Influence and Persuasion Skills - procedure

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