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Skills

  • Influence and persuasion techniques
  • Public relations strategy
  • Organizational leadership
  • Thought Leadership Promotion
  • Partnership development and negotiation
  • Video Production for Communications
  • Social media strategy and execution
  • Negotiating with Media Partners
  • Media Kit Development
  • Building Corporate Alliances

Work Experiences

  • Championed sustainability messaging across all internal and external platforms, earning recognition by Innovation Award for corporate responsibility.
  • Developed messaging around regulatory changes.
  • Created a comprehensive annual report.
  • Advised 7 high-profile public figures on media relations, leading to enhanced public image and improved public support.
  • Achieved 17 bilingual media appearances.
  • Championed sustainability messaging across platforms.
  • Contact all media outlets in order to secure coverage in all formats.
  • Assumed an interim leadership role in Boston, successfully managing public perception after a company-wide restructuring.
  • Develop, expand, and manage media contacts, as well as increase community visibility.
  • Advised 4 high-profile public figures on media relations.

Summaries

  • Adept at managing crisis communication.
  • Boosted media impressions by 14% year-over-year.
  • Accomplished Spokeswoman and Executive Director.
  • Dedicated Spokeswoman with a passion for corporate social responsibility.
  • Delivered keynotes at industry-leading events.
  • Diligent communicator adept in transforming complex briefs into accessible media kits and press releases. Boosted media impressions by 13% year-over-year and secured commitments for media coverage in Chicago.
  • Adept at delivering timely, high-quality communications.
  • Developed and executed communication plans.
  • Drove a 74% increase in user-generated content via ambassador programs.
  • Diligent communicator adept in transforming complex briefs.

Accomplishments

  • Improved stakeholder engagement by 42% through a targeted public relations strategy, fostering partnerships with key regional influencers.
  • Successfully led the overhaul of the press inquiry protocol, improving media responsiveness by 61% and increasing positive coverage in Seattle.
  • Developed and launched a comprehensive media kit, providing industry insights that secured media coverage in Chicago publications.
  • Built a robust corporate alliance network that significantly enhanced the organization's access to industry influencers, yielding 8 feature articles.
  • Directed the development of 9 briefing books for major events, resulting in clear, consistent messaging across Chicago media outlets.
  • Secured partnerships with 13 key stakeholders, increasing visibility through joint media initiatives by 42% within 6 months.
  • Formulated key messaging and talking points for spokespersons across multiple departments, leading to consistent communication on major initiatives.
  • Partnered with external agencies to launch a consumer-focused PR initiative, contributing to a 27% growth in customer engagement metrics within 6 months.
  • Amplified the organization’s charitable initiatives by coordinating 6 media campaigns, generating $14 in donations over 6 months.
  • Revamped the social media presence by introducing platform-specific strategies that led to a 26% increase in followers and engagement within one year.

Affiliations

  • Mentor, Global Women's Leadership Network
  • Certification, Strategic Crisis Management Program, process 2020
  • Advisory Board, CSR Communication Professionals Group
  • Certified Women’s Business Enterprise (WBE), 2019
  • Certificant, Digital Media Leadership Program, Summit Group 2022
  • Member, Digital Marketing Association
  • Member, National Press Club
  • Guest Speaker, Global Public Relations Conference, 2020
  • Alumni, initiative Communications and Public Affairs Program
  • Executive Member, National Council on Public Relations & Communications

Certifications

  • Certified Speaking Professional (CSP) - National Speakers Association
  • Accredited Executive Leadership Coach Certification - Vantage
  • Brand Development and Management Certification - Meridian
  • Executive Communication Leadership Program - category
  • Corporate Communication Certification - Chartered Institute of Public Relations (CIPR)
  • Certified Public Information Officer – Emergency Management Institute (FEMA)
  • Executive Leadership Certificate - Brightline
  • Women in Leadership Certificate - standard
  • Certificate in Digital Marketing - framework
  • Online Reputation Management Certificate - Meridian

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