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Skills

  • Brand consistency across regions
  • Social media marketing
  • Customer relationship management (CRM) tools
  • Budget management for social campaigns
  • Crisis management and mitigation
  • PR strategy development
  • Business correspondence
  • Metric equipment
  • Problem resolution
  • Operational improvement

Work Experiences

  • Achieved a 15% boost in localized engagement.
  • Collaborated with the digital marketing team to integrate social media ads into cross-channel campaigns, increasing total campaign performance by 82%.
  • Achieved a 40% rise in product visibility.
  • Adjusted campaigns for targeted growth.
  • Had an excellent attendance record and was always on time for work.
  • By developing public relations strategies and campaigns, I was able to increase revenue and support business objectives.
  • Achieved Outstanding Service Award for a cross-functional social media project that coordinated 18 departments and yielded framework.
  • Achieved 74% improved follower retention rate.
  • Boosted visibility of Jira.
  • Collaborated with the content creation team to produce interactive polls, quizzes, and Q&A sessions, boosting social engagement by 53%.

Summaries

  • Adapted to cultural preferences.
  • Addressed HubSpot issues.
  • Social Media Supervisor with 9 years of successful strategic planning and client relations experience.
  • Within Miscellaneous, senior Social Media Supervisor and outstanding performer in strategic planning and budget management.
  • Boosted website traffic by 53%.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the framework business.
  • Achieved a 41% increase in advertising performance.
  • Adept at A/B testing initiatives.
  • Boosted ROI by 52%.
  • Authors speeches, press releases, and marketing materials with ease.

Accomplishments

  • Generated 10 in sales from a 8-hour social media event and grew the follower base by 76% in 2018.
  • Successfully recruited and trained a remote social media team of 10, improving efficiency in content delivery by 81%.
  • Oversaw the development and execution of an annual social media content calendar with 3 campaign launches, increasing audience interaction by 65%.
  • Led multiple influencer partnerships that resulted in a 10% increase in brand mentions and Workday-specific engagement.
  • Resolved product issue through consumer testing.
  • Orchestrated cross-platform paid media campaigns on Power BI, resulting in a return on ad spend (ROAS) of 65%.
  • Prepared and delivered detailed monthly reports on organic and paid social media performance, demonstrating 33% growth in ROI.
  • Increased reach on Instagram Stories by incorporating user-generated content, leading to a 33% surge in profile visits.
  • Used sentiment analysis tools to monitor brand reputation, leading to adjustments in content strategy that increased positive interactions by 76%.
  • Managed social media operations for Cedar Works, resulting in 32% follower growth across HubSpot.

Affiliations

  • Association for Supply Chain Management (APICS)
  • Industry Advisory Board for Digital and Social Media Marketing
  • Advertising Research Foundation (ARF) - Social Media Insights Council
  • International Association of Business Communicators (IABC)
  • International Council of Nurses
  • Council of Public Relations Firms - Social Impact Forum
  • American Marketing Association (AMA) – Social Media Special Interest Group
  • Online News Association (ONA) - Social Media Expertise Community
  • American Marketing Association
  • National Association of Social Workers

Certifications

  • Cisco Certified Network Associate (CCNA)
  • Hootsuite Social Marketing Certification
  • Project Management Professional (PMP)
  • Certified Digital Marketing Specialist by Digital Marketing Institute (DMI)
  • Instagram for Business Certification
  • Cisco Certified Internetwork Expert (CCIE)
  • Sprinklr Modern Marketing Certified Professional
  • ServSafe
  • Certified Public Accountant
  • Content Marketing Certification by HubSpot

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