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Skills

  • Process improvement
  • Operational improvement
  • Data-driven decision making
  • Cross-platform campaign coordination
  • Project organization
  • Budget management for social campaigns
  • Communications
  • Influencer Contract Negotiation
  • Audience Segmentation and Targeting
  • Facebook, Instagram, and LinkedIn advertising

Work Experiences

  • Adjusted social content.
  • Analyzed social media performance by demographic segmentation and responded by adjusting campaigns for targeted growth, leading to a 40% boost in localized engagement.
  • By developing public relations strategies and campaigns, I was able to increase revenue and support business objectives.
  • Achieved a 53% growth in reach.
  • Conducted thorough competitive analysis informing unique campaign initiatives that distinguished brand presence from competitors and led to a process.
  • Collaborated with the digital marketing team.
  • Boosted visibility of Jira.
  • Solved initiative issues, improved operations, and provided excellent customer service.
  • Oversaw the delivery of category project by program team, which resulted in system.
  • Achieved a 15% boost in localized engagement.

Summaries

  • Analytical Social Media Supervisor.
  • Bolstered engagement by 57%.
  • Collaborative Social Media Supervisor.
  • Achieved success through multi-channel integration.
  • Analytical Social Media Supervisor using data-informed methods to refine social media content strategies, consistently raising organic engagement by 38% and follower count by 7 in 2015.
  • Addressed HubSpot issues.
  • Using detailed analytics reports to monitor and document success is something I'm used to.
  • Accomplished Social Media Supervisor with 9 years of experience.
  • Achieved a 65% increase in engagement in Denver.
  • Social Media Supervisor is a multi-talented Social Media Supervisor who is consistently rewarded for planning and operational improvements.

Accomplishments

  • Created after-action reports for each campaign, identifying key successes and improvement areas, raising overall campaign effectiveness by 51% next quarter.
  • Documented and resolved procedure which led to standard.
  • Implemented data-driven enhancements to the social media strategy that improved organic engagement by 31% among target demographics.
  • Led an A/B testing strategy for ad creatives, which optimized conversion rates by 73% with a decreased cost-per-acquisition of 11.
  • Prepared and delivered detailed monthly reports on organic and paid social media performance, demonstrating 33% growth in ROI.
  • Developed a real-time audience engagement strategy that improved average session time on website by 11 minutes through Power BI.
  • Implemented a competitive analysis framework to track competitor growth on social media platforms, identifying gaps to boost Northwind rankings by 79%.
  • Developed a scheduling and content approval system that improved team efficiency and reduced operational bottlenecks, increasing campaign output by 85%.
  • Boosted Microsoft Excel visibility by working closely with a global team of influencers, increasing monthly web traffic by 71%.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.

Affiliations

  • Association for the Advancement of Artificial Intelligence (AAAI) - Human-Centered AI and Social Media
  • National Association of Social Workers
  • Council of Public Relations Firms - Social Media Communications Forum
  • Advertising Research Foundation (ARF) - Social Media Insights Council
  • Digital Marketing Association (DMA) - Social Media Focus Group
  • Online News Association (ONA) - Social Media Expertise Community
  • Project Management Institute
  • Society of Human Resource Management
  • Lions Club
  • National Business Media (NBM) - Social Strategy Workshops

Certifications

  • Programmatic Advertising Certification from The Trade Desk
  • SHRM Certified Professional (SHRM-CP)
  • Inbound Marketing Certification by HubSpot
  • Certified Agile Marketing Specialist (CAMS) by the Agile Marketing Academy
  • Google Certified Professional Cloud Architect
  • Sprinklr Modern Marketing Certified Professional
  • Google Analytics Individual Qualification (GAIQ)
  • Twitter Flight School Certification
  • Facebook Blueprint Certification
  • Marketing Analytics by Simplilearn

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