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Skills

  • Cross-Promoting Content Between Social Channels
  • Data-driven decision making
  • PeopleSoft
  • P&L Management
  • Brand development
  • Market Analysis
  • Problem resolution
  • Content Formatting for Social Media Platforms
  • Budget Management for Paid Campaigns
  • Crisis Communication and Management

Work Experiences

  • Achieved a reach of over 2 million users.
  • Boosted user interaction by 59% on image-based posts.
  • Increased Tableau sales and brand exposure by developing new packaging, collateral, and sales materials, as well as optimizing target audience reach.
  • Planned and implemented innovative strategies to meet goals and increase long-term profitability.
  • Presentations, trend reports, kitted assets, and product data sheets were among the creative sales tools I developed.
  • Collaborated on visual content strategy.
  • Achieved 65% growth in reach.
  • Collaborated with the customer service team to create a social listening initiative that reduced customer response time by 44%, enhancing overall satisfaction.
  • A/B tested social media ad creatives.
  • Aligned social media posts with email marketing efforts.

Summaries

  • Costs were consistently reduced while profits were increased.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Achieved a 73% jump in lead conversions.
  • Prepared to bring 15+ years of progressive experience to a challenging position where I can have a long-term impact on the company's and customers' success.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Leader who is articulate and driven, as well as having a high level of energy and an engaging personality.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • A data-oriented Social Media Marketing Executive who excels at extracting actionable insights from analytics platforms such as Google Analytics and category.
  • Market research, plan optimization, and viral content creation are all areas of expertise.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.

Accomplishments

  • Led a successful re-branding effort on company social channels, resulting in a 56% increase in follower count within the first 15 months.
  • Worked closely with the digital marketing and sales teams to align social media content with key promotional periods, increasing event registrations by 26%.
  • Improved social media copywriting by developing audience personas based on historical engagement data, lifting engagement by 46% across all platforms.
  • Resolved product issue through consumer testing.
  • Collaborated with the content creation team to develop a video marketing strategy that increased social media video views by 66% in several months.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Successfully launched LinkedIn advertising campaigns aimed at B2B audiences, resulting in 16 qualified leads generated within one year.
  • Utilized geo-targeting and custom audiences on Facebook Ads, resulting in a 69% higher conversion rate from target demographic locations.
  • Operationalized an interactive social media poll campaign, generating 3 new leads and increasing overall audience engagement by 74%.
  • Developed a social media content calendar that improved posting consistency across platforms, leading to a 78% increase in audience retention within two years.

Affiliations

  • Certified Preferred Facebook Marketing Partner
  • Adweek Brand Genius Network
  • Association of Information Technology Professionals
  • American Marketing Association
  • International Association of Business Communicators (IABC)
  • American Medical Informatics Association
  • Global Digital Marketing Association (GDMA)
  • Certified Instagram Marketer by framework
  • National Association of Social Workers
  • International Council of Nurses

Certifications

  • Certified Public Accountant (CPA)
  • Marketing Analytics Certification from Vantage
  • Project Management Professional (PMP)
  • Certified Digital Marketing Specialist - Social Media Marketing through Brightline
  • Google Ads Display Certification
  • ServSafe
  • CompTIA Network+
  • Certified Business Analysis Professional (CBAP)
  • Certified Public Accountant
  • Certified Content Marketing Specialist (CCMS) from Vantage

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