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Skills

  • Program equipment
  • Campaign management
  • Customer Response Time Optimization
  • Data-driven decision making
  • Problem resolution
  • P&L Management
  • Market Analysis
  • Budgeting and Allocation 
  • Supervision
  • Product development

Work Experiences

  • Achieved a reach of over 2 million users.
  • Built strong relationships with Miscellaneous partners.
  • Orchestrated method and category advertising campaigns to drive marketing efforts.
  • Devised and implemented favorable pricing structures that balanced the firm's goals with those of the customers.
  • Collaborated with marketing teams to create, deploy, and optimize effective campaigns for Miscellaneous clients.
  • Coordinated marketing, sales, and IT processes to align activities with corporate goals.
  • Increased Tableau sales and brand exposure by developing new packaging, collateral, and sales materials, as well as optimizing target audience reach.
  • Created, implemented, and improved national marketing initiatives to increase method product awareness and sales.
  • Oversaw the launch of 9 new products in order to increase market share and generate revenue of $4.
  • Oversaw marketing projects from conception to completion, including conceptual planning, schedule management, and final execution.

Summaries

  • A data-oriented Social Media Marketing Executive who excels at extracting actionable insights from analytics platforms such as Google Analytics and category.
  • SEO content creation, social media audience engagement, and brand management are all skills I have.
  • Competent marketing manager with a track record of driving business growth through the implementation of metric strategies.
  • Adapted strategies for lead conversions.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Leader who is detail-oriented, attentive, and decisive.
  • Employees are motivated to perform at their best by a hardworking team builder.
  • Adjusted strategies based on analytics.
  • Achieved a 73% jump in lead conversions.
  • Within Miscellaneous, senior Social Media Marketing Executive and outstanding performer in team leadership and budget management.

Accomplishments

  • Led a seasonal social media campaign that aligned with the brand’s product launches, resulting in a conversion lift of 16%.
  • Collaborated with cross-functional departments, including product and customer support teams, to enhance social media responses and decrease inquiry resolution time by 28%.
  • Developed a social media content calendar that improved posting consistency across platforms, leading to a 78% increase in audience retention within two years.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Revised social media captions and messaging tone for Twitter, Facebook, and Instagram posts, leading to a 18% improvement in user engagement.
  • Successfully managed an emergency PR crisis on social media platforms, mitigating negative sentiment within 3 hours and bringing net sentiment score up by 65%.
  • Partnered with the graphic design team to create visually appealing social media assets, resulting in 12 shares and a 16% increase in post engagement.
  • Implemented hashtag research strategies that improved organic reach by 19%, increasing brand visibility without additional paid advertising.
  • Implemented social listening tools to monitor brand sentiment, leading to actionable insights that improved customer satisfaction by 68%.
  • Monitored competitor social media activity and utilized findings to adjust content strategy, contributing to a 66% improvement in brand market share.

Affiliations

  • LinkedIn Learning - Advanced Social Media Marketing Course
  • Jaycees
  • Paid Media Buying Certification from Adobe Creative Suite
  • National Association of Social Media Managers (NASMM)
  • Association for Computing Machinery
  • Instagram Partner Program Award
  • Facebook Blueprint Certification
  • American Society of Safety Professionals
  • Digital Marketing Institute (DMI)
  • International Association of Administrative Professionals

Certifications

  • Cisco Certified Internetwork Expert (CCIE)
  • Facebook Blueprint Certification
  • Meta Media Planning Professional Certification
  • CompTIA A+ Technician
  • Professional Certified Marketer (PCM) – Digital Marketing
  • Certified Digital Marketing Specialist - Social Media Marketing through Brightline
  • Google Ads Measurement Certification
  • Google Ads Search Certification
  • Marketing Analytics Certification from Vantage
  • Bing Ads Accredited Professional Certification

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