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Skills

  • ABI Reporting and Analysis (metric)
  • Behavioral Data Analysis
  • Data Quality Monitoring
  • Analytics and seo
  • Customer journey mapping
  • Budgeting
  • Campaign development
  • Customer demographics
  • Data entry
  • Fact checking

Work Experiences

  • Looked at demographic data to determine the best targets, competitor offerings, and persuasion tactics.
  • Conducted in-depth data analysis to uncover key behavioral trends, reducing customer churn rate by 61%.
  • Cohesively worked with design teams.
  • Conducted detailed funnel analysis.
  • Communicated strategically with external teams.
  • Cohesively worked with design teams to integrate customer insights into wireframes, resulting in reduced development time by 67%.
  • Exceeded sales goals by 2% by effectively applying analyzed data to marketing campaigns and sharing data across departments.
  • Collaborated closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Achieved new customer acquisition growth by 23%.
  • Achieved 17% improvement in user activation.

Summaries

  • Accomplished professional with experience in optimizing go-to-market strategies.
  • Clear understanding of data analysis and project management as well as performance reporting training.
  • Expert in system sales and Salesforce promotions, with a keen eye for detail and the ability to exceed profit targets.
  • Agile-focused Senior Product Analyst.
  • Senior Product Analyst is a multi-talented Senior Product Analyst who is consistently rewarded for planning and operational improvements.
  • Excellent attention to detail as well as a creative mindset.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.
  • Achieved immediate adoption of 5 key strategies.
  • Adept at conducting detailed customer behavior analysis.
  • Achieved a 34% improvement in key product metrics.

Accomplishments

  • Created multi-touch attribution models in Microsoft Excel, facilitating better understanding of marketing investments, which led to a 63% increase in ROI.
  • Identified and tracked KPIs in Jira, driving performance optimizations that moved the needle by 39% in customer lifetime value across the organization.
  • Used SQL to extract and analyze user engagement data, identifying key trends contributing to a 62% increase in customer satisfaction.
  • Mentored a team of 12 junior analysts, created documentation and training sessions that improved team efficiency and reduced data errors by 76%.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Designed and presented a comprehensive market opportunity analysis, leading to product expansion in system and increasing target audience by 6 users.
  • Presented data-driven insights to product leadership, resulting in the adoption of 10 critical product features that increased customer retention by 25%.
  • Utilized SQL and initiative to design a sales performance dashboard, which provided the insights needed to drive a 40% boost in quarterly sales.
  • Created SQL queries to generate detailed customer segmentation reports that directly informed marketing strategies, resulting in procedure new customer acquisitions.
  • Established an automated reporting system that reduced manual data collection time by 4 hours per week, enhancing team productivity.

Affiliations

  • American Business Analytics Association (ABAA)
  • Project Management Institute (PMI)
  • Global Association for Research Professionals (GARP)
  • Digital Analytics Association (DAA)
  • Association for Computing Machinery
  • American Society of Safety Professionals
  • Software Product Management Association (SPMA)
  • Institute for Operations Research and the Management Sciences (INFORMS)
  • Association of Information Technology Professionals
  • User Experience Professionals Association (UXPA)

Certifications

  • First Aid/CPR Certified
  • Certified Agile Leadership (CAL) by Scrum Alliance
  • Certified A/B Testing Specialist by Harbor & Co.
  • CompTIA Security+
  • Microsoft Certified Systems Engineer (MCSE)
  • Product Analytics Certification by Cedar Works
  • Certified Analytics Professional (CAP)
  • HubSpot Academy: Certified Data-Driven Marketing Professional
  • Google Cloud Professional Data Engineer Certification
  • ServSafe

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