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Skills

  • Lead generation through SEO
  • Supervision
  • Relationship development
  • E-commerce SEO
  • Organization
  • Goal-setting for SEO teams
  • Data analysis
  • Data visualization and reporting (Tableau)
  • Google My Business optimization
  • Ad development

Work Experiences

  • Solved process issues, improved operations, and provided excellent customer service.
  • Collaborated with content teams.
  • Achieved a 49% engagement increase.
  • Captured 85% of search market share.
  • Addressed common misconceptions.
  • Awarded Top Performer in 2019 for achieving 69% year-over-year growth in organic search traffic for a high-impact campaign.
  • Pushed for operational changes that resulted in cost savings and higher profit margins.
  • Boosted local search ranking of Northwind.
  • Collaborated with developers to improve site speed, reducing page load time by 58% and elevating user experience metrics significantly.
  • Achieved a lift in conversion rate by 30%.

Summaries

  • Developing marketing initiatives, increasing business success, and increasing sales is something I've done before.
  • Collaborative SEO Analyst adept at generating insights through Google Analytics and leading successful CRO initiatives, resulting in conversion rate improvements of 76% after optimized testing.
  • Search Engine Optimization Analyst is a multi-talented Search Engine Optimization Analyst who is consistently rewarded for planning and operational improvements.
  • Strengths in quality assurance and process improvement backed up by Miscellaneous training.
  • Adept SEO Analyst with a proactive approach to improving local search rankings. Optimized Google My Business listings leading to a 32% increase in walk-in and phone inquiries.
  • Achieved measurable improvements in search performance.
  • Search Engine Optimization Analyst with 2 years of related experience, a results-driven approach, and a commitment to achieving outstanding client outcomes.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Developing, revamping, and strengthening campaigns to drive revenue growth are among the accomplishments.
  • Built high-impact internal linking structures.

Accomplishments

  • Conducted a comprehensive technical SEO audit that identified and resolved 17 critical issues, enhancing site performance and increasing crawl efficiency by 18%.
  • Developed and executed a strategy for seasonal keyword targeting, increasing organic rankings and generating 17% higher traffic during 6 months.
  • Implemented an off-page SEO strategy that increased referral traffic from authoritative websites by 51%, which boosted overall organic search traffic.
  • Tracked competitor keyword rankings using category, identifying new keyword opportunities that led to a rise in organic search market share by 24%.
  • Analyzed user behavior signals (like CTR and dwell time) post-SERP optimizations, observing a 37% improvement, which reflected positively in search ranking results.
  • Documented and resolved process which led to framework.
  • Executed a successful local SEO strategy that resulted in 9% increase in calls and visits to Brightline's key storefronts, contributing to revenue growth.
  • Conducted thorough backlink audits to disavow harmful links, which helped reclaim a 23% rise in organic traffic and improved overall domain health.
  • Designed and executed an SEO content strategy that increased organic traffic by 31% and improved conversion rates by 68% within 6 months.
  • Resolved product issue through consumer testing.

Affiliations

  • Association for Supply Chain Management (APICS)
  • Jaycees
  • Society of Human Resource Management
  • International Council of Nurses
  • Member of the International Association of Privacy Professionals (IAPP) to stay current on privacy laws affecting SEO
  • Active participant of the Reddit SEO sub-community for trend discussions and SEO troubleshooting
  • Contributed as a speaker to SEO-specific meetups held by method
  • Contributed to SEO-focused roundtable discussions within the Content Marketing Institute (CMI)
  • Certified SEO Specialist from HubSpot Academy, focusing on organic search strategies
  • Attended Search Engine Optimization Bootcamp conducted by program (2024)

Certifications

  • Google Mobile Sites Certification
  • Certified Business Analysis Professional (CBAP)
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Certified Conversion Rate Optimization (CRO) Specialist by Meridian
  • First Aid/CPR Certified
  • Apple Certified Associate (ACA)
  • Google Analytics Individual Qualification (GAIQ)
  • Yoast SEO for WordPress Certification
  • Salesforce
  • BrightEdge Certified Professional

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