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Skills

  • Campaign development
  • Sales forecasting
  • Video promotions
  • Employee training
  • Digital marketing strategy
  • Adapting promotions to changing consumer behaviors
  • Time management and prioritization
  • Company branding
  • Email marketing optimization
  • Budget management for sales promotions

Work Experiences

  • Developed customer service to ensure a consistent customer experience across all channels working closely with the system team.
  • Chose product features to highlight in an ad campaign.
  • Collaborated with operations to create personalized promotions that garnered 18 customer leads.
  • Handled customer payments and returns using a computer and Workday.
  • Engaged customers and followed company script requirements to promote and increase product sales.
  • Achieved metric.
  • Achieved results during the two years.
  • Conducted market research to keep up with current market trends.
  • Analyzed competitor promotions.
  • Worked as a brand ambassador with store management and sales associates to provide in-depth sales and training as a product expert.

Summaries

  • Senior advertising executive with a track record of success in account management, team leadership, and promotional management.
  • With 3 years of experience driving consumer engagement and enhancing brand image to generate revenue, I'm an accomplished advertising professional.
  • Account Executive with a thorough understanding of quality assurance and a strong desire to increase sales in order to maximize company revenue.
  • Known for maximizing the effectiveness of social media and method marketing.
  • Looking for a similar position in Portland.
  • Account management training in stakeholder engagement and metric.
  • Results-oriented Sales Promoter with a proven track record of exceeding all sales quotas and targets on a consistent basis.
  • Individual who is bilingual and has the ability to convert prospects into customers.
  • Persuasive and innovative individual dedicated to staying current with industry trends.
  • Results-driven and accomplished advertising professional with in-depth knowledge of the process industry and customer preferences.

Accomplishments

  • Led a successful promotional collaboration across 3 departments, resulting in a 28% increase in sales revenue.
  • Managed a promotional budget of 2 while staying 63% under expected costs, resulting in higher profitability.
  • Developed and executed a cross-channel marketing promotion that resulted in product sales growth of 51% across the Southeast.
  • Collaborated with team of 5 in the development of standard.
  • Initiated a comprehensive loyalty program that boosted repeat customer purchases by 71% in Columbus.
  • Implemented automated marketing tools, which reduced the labor cost of promotions by 42% and increased efficiency.
  • Led the development of a mobile-first promotion strategy, generating a 83% increase in mobile app downloads.
  • Negotiated partnerships with 8 sponsors, saving 18 in costs while increasing promotional reach.
  • Improved time management processes within the promotional team, reducing project turnaround time by 38%.
  • Led a team of 17 marketing specialists to develop and implement sales-driving promotional strategies.

Affiliations

  • Certified Event Manager, Meeting Professionals International (MPI)
  • Participant, Digital Marketing Institute (DMI)
  • Alumnus, Marketing Innovation Forum
  • Member, American Marketing Association (AMA)
  • Certified Marketing Executive (CME), Sales and Marketing Executives International (SMEI)
  • Society of Human Resource Management
  • Active Member, National Association of Sales Professionals (NASP)
  • Affiliate, Internet Marketing Association (IMA)
  • National Association of Social Workers
  • American Medical Informatics Association

Certifications

  • Salesforce
  • Hootsuite Social Marketing Certification
  • First Aid/CPR Certified
  • Leadership and Strategy in Promotions Course 2020 process
  • Customer Lifecycle Marketing Certification Tableau
  • Certified Public Accountant
  • Promotion and IMC Strategy Certification system
  • Microsoft Certified Systems Engineer (MCSE)
  • Professional Certified Marketer (PCM) – Content Marketing
  • Certified Digital Marketing Professional (CDMP)

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