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Skills

  • Customer relationship management (CRM) implementation
  • Influencer & Affiliate Marketing Collaboration
  • Highly Developed Verbal and Written Communication
  • Sales Reporting and Dashboard Tool Proficiency
  • Multi-Channel Marketing Campaign Execution
  • Public Speaking & Presentation Skills
  • Sales Process Redesign
  • Business-to-Business (B2B) Sales Strategy
  • Strategic partnership negotiation
  • Digital Marketing Strategy (SEO, SEM, Social Media)

Work Experiences

  • Achieved a 56% improvement in customer acquisition.
  • Achieved 25% YOY growth.
  • Crafted and launched a Phoenix-wide referral program.
  • Make presentations and proposals that are well-thought-out.
  • Achieved growth over 2023.
  • Achieved an open rate of 85%.
  • Accelerated executive decision-making by 45%.
  • Collaborated cross-functionally with finance and operations.
  • Achieved a 22% increase in repeat sales.
  • Achieved revenue growth of $6 within 2020.

Summaries

  • Creative Sales Marketing Manager.
  • Accomplished Sales Marketing Manager.
  • Achieved 31% growth in new customer acquisition.
  • Aided in a 84% increase in market engagement.
  • Achieved significantly better conversion rates of 20%.
  • Accomplished Sales Marketing professional known for successfully managing client growth and retention, using data-driven prospect insights to boost customer lifetime value by 81%. Adaptable and client-focused.
  • Developed CRM systems to enhance real-time data insights.
  • Demonstrates excellence in market differentiation.
  • Adept at building high-performance teams.
  • Cut the sales cycle by several months.

Accomplishments

  • Designed customer feedback loops that increased product development cycle efficiency and contributed to a 76% decrease in time-to-market for new products.
  • Led the implementation of marketing automation tools like Adobe Creative Suite, resulting in a 51% decrease in manual tasks and a 28% increase in lead conversion.
  • Improved PPC campaign effectiveness by leveraging advanced targeting features on Tableau, resulting in a 67% reduction in cost-per-click and 30% higher ROI.
  • Engineered customer segmentation strategies that improved targeted marketing outreach and resulted in 14 in new business revenue within 6 months.
  • Tracked and analyzed marketing KPIs to regularly refine strategies, achieving a 53% increase in qualified leads and reducing the sales cycle by 12 days.
  • Enhanced brand visibility via strategic sponsorships and partnerships, leading to improved brand awareness by 68% across key markets.
  • Reorganized internal marketing operations, improving the team’s performance efficiency by 55% and reducing overhead by $14.
  • Revamped content marketing strategies, which increased organic search traffic by 17% and reduced bounce rate by 69%.
  • Launched a global expansion campaign, which resulted in an 16% increase in international sales revenue and grew the customer base in Boston.
  • Collaborated with sales teams to build a robust CRM process that grew customer retention rates by 84% and sales by 80%.

Affiliations

  • Affiliate, Programmatic Advertising Institute 2016 – Enhanced technical acumen and knowledge in automating and scaling digital ad campaigns.
  • Participant, Toastmasters Sales Leadership Club – Regular participation to improve public speaking and persuasive communication techniques with sales teams.
  • Mentor, Women in Sales Management Association – Provided career guidance and mentorship to emerging female sales professionals.
  • Certified, Facebook Blueprint Certification initiative – Gained advanced skills in campaign creation and optimization for social media marketing.
  • Attendee, B2B Sales & Marketing Exchange 2017 – Engaged with peers on sales cycle reduction and CRM optimization for B2B markets.
  • Certified, Salesforce Administrator method – Proficiency in managing Salesforce to support effective customer relationship management and sales forecasting.
  • Member, Direct Marketing Association (DMA) standard – Kept current with techniques in email marketing, customer retention, and personalization.
  • Certified, Pardot Specialist program – Developed advanced email marketing and lead generation strategies using Pardot.
  • Certified, Google Digital Garage – Enhanced skills in digital marketing essentials, contributing to more effective campaign management and brand growth.
  • Volunteer, American Advertising Federation (AAF) Awards Committee 2021 – Supported organization and helped shine a spotlight on successful advertising campaigns.

Certifications

  • Hootsuite Social Media Marketing Certification - program / 2016
  • LinkedIn Marketing Solutions Certification – LinkedIn, 2022
  • Certified Sales Leadership Professional (CSLP) - Brightline, 2021
  • Marketo Certified Expert – Adobe Marketo Engage, 2019
  • Certified Digital Marketing Professional (CDMP) - Digital Marketing Institute (2019)
  • Executive Leadership Certification – Cornell University, 2016
  • Certified Sales Executive (CSE) - Sales & Marketing Executives International - 2019
  • Certified Product Marketing Manager (CPMM) - Association of International Product Marketing & Management (AIPMM), 2021
  • HubSpot Content Marketing Certification - HubSpot Academy, 2017
  • Certified Inbound Marketing Professional - initiative / 2015

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