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Skills

  • CCTV
  • Negotiation skills
  • Survey coordination
  • Communications
  • Customer Behavior Analysis
  • Expert in Workday
  • Data collection processes
  • Relationship development
  • Supervision
  • Invoice generation

Work Experiences

  • Surveys, polls, and questionnaires were among the data collection methods and procedures I devised.
  • Wrote reports and presentations to illustrate research findings.
  • Assessed the effectiveness of marketing, advertising, and communications programs and devised a strategy.
  • Was in charge of forecasting and tracking marketing and sales trends.
  • Catered to 11 key demographics.
  • Achieved results in Atlanta.
  • Achieved results within two years.
  • Accelerated product enhancements.
  • Achieved a 81% lift in brand awareness.
  • Helped clients determine and improve their market positioning.

Summaries

  • Ability to devise innovative strategies.
  • Scrum Master certified
  • Marketing Specialist with a track record of success in graphic design, copywriting, and project management.
  • Experienced in conducting market research surveys and communicating the results to stakeholders.
  • Bringing 8 years of marketing experience to the table, as well as a focused and hardworking attitude.
  • With a team-oriented mentality, highly organized, proactive, and punctual.
  • To drive improvement, effectively monitors and evaluates KPIs.
  • 81% lift after spearheading marketing collateral distribution for framework.
  • Regional Marketing Associate completed, with 15 years of industry leadership experience in progressive roles.
  • Marketing professional with the ability to adapt to changing market conditions.

Accomplishments

  • Orchestrated brand partnerships with local businesses, resulting in a 63% boost in foot traffic for retail locations over 4 months.
  • Led the redesign of regional ads, increasing ad engagement by 83% and supporting standard across multiple platforms.
  • Instituted an email nurturing campaign that converted 43% of marketing leads into actionable sales pipelines over two years.
  • Led partnership negotiations with local influencers, resulting in 2 new influential advocates that contributed to a 68% boost in social engagements.
  • Executed multi-channel digital marketing campaigns, resulting in a 60% increase in lead generation over 18 months.
  • Designed and executed an influencer campaign leveraging cross-promotions with standard, leading to 18% higher engagement in the Southeast.
  • Established performance KPIs for regional digital campaigns, contributing to a 43% reduction in bounce rates and improved online customer retention.
  • Project managed the successful launch of SAP across the Southeast, driving a 6 increase in first-quarter sales revenue.
  • Reduced marketing expenditure by 42% through optimization of the regional advertising strategy with no impact on performance metrics.
  • Enhanced marketing automation strategies, leading to a 71% reduction in manual processes and higher campaign accuracy.

Affiliations

  • Associate Member of the Association of International Product Marketing & Management (AIPMM), staying updated on product launch best practices and lifecycle management.
  • Fellow at the Regional Marketing Leadership Forum (RMLF), attending annual workshops on strategy, creative solutions, and regional trends.
  • Recipient of Outstanding Service Award from Northwind, recognizing achievements in customer retention strategy and product upsell success.
  • Alumni member of procedure Business School's Marketing Club, focusing on digital transformation and client retention strategies.
  • Participant in 2015 Adobe Analytics Learning Program with emphasis on tracking KPIs to drive improved performance in multi-channel campaigns.
  • Member of the American Marketing Association (AMA) — Collaborated with industry professionals to stay updated on marketing trends and practices relevant to regional campaigns.
  • Engaged as a participant in Google Ads Academy, completed a certified program in Google Ads optimization geared toward improving regional market share.
  • Completed professional development workshops at Inbound Marketing University (IMU), focused on content creation, lead nurturing, and customer lifecycle management.
  • Member of the Professional Advertising Association (PAA), staying abreast of the latest trends and developments in regional advertising strategies.
  • Member of the Customer Experience Professionals Association (CXPA) — Involvement in global discussions on enhancing customer journey strategies in regional markets.

Certifications

  • Google Analytics Individual Qualification (GAIQ)
  • Google Tag Manager Fundamentals by Beacon Labs
  • CompTIA A+ Technician
  • Apple Certified Associate (ACA)
  • CompTIA Network+
  • Social Media Strategy Certification by Boot Camp Digital
  • Project Management Professional (PMP)
  • Salesforce
  • HubSpot Content Marketing Certification
  • CompTIA Security+

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