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Skills

  • Cross-functional team collaboration
  • Customer service
  • Expert in Workday
  • MS Office
  • Negotiation skills
  • Copywriting abilities
  • Customer demographics understanding
  • CCTV
  • Team management
  • Operational improvement

Work Experiences

  • Achieved revenue growth over 6 months.
  • Created direct mass mailings that increased the customer base by 4%.
  • Achieved a 81% lift in brand awareness.
  • Collaborated with cross-functional teams.
  • Collaborated with UX/UI teams to redesign region-specific product landing pages, increasing conversion rates by 49%.
  • Achieved a 71% higher open rate.
  • Boosted sales for Tableau by $4.
  • Collaborated with cross-functional teams and external vendors to manage regional launches, generating over $6 in sales across the West Coast.
  • Built strong relationships with key stakeholders.
  • Gathered and analyzed consumer information, such as demographics, preferences, and buying patterns.

Summaries

  • Talented Marketing Specialist eager to put 2 years of marketing experience to work in a new and exciting role at Harbor & Co..
  • Method, category, and metric are all available.
  • Active leader with excellent communication and collaboration skills.
  • Offering in-depth knowledge of method products, market conditions, and customer preferences, as well as a passion for working with high-profile clients.
  • Motivating leader who has built and managed method teams in the past.
  • Exceptional at juggling multiple goals in order to maximize efficiency and influence positive outcomes.
  • Regional Marketing Associate and team leader with 11 years of experience in method settings.
  • Ambitious and self-motivated, with a passion for leading high-performing teams to achieve corporate goals.
  • Regional Marketing Associate with process improvement and cross-functional collaboration abilities.
  • Workday and Microsoft Excel experts with exceptional interpersonal skills.

Accomplishments

  • Drove the design and execution of 4 focus group campaigns to gather product feedback, leading to a framework.
  • Created marketing reports and dashboards, offering insights into regional performance, leading to strategic adjustments that improved ROI by 35%.
  • Partnered with sales and development teams to define new product positioning strategies, resulting in an estimated 5 revenue increase in 2021.
  • Partnered with international influencers and developed co-branded content that increased visibility in the Midwest and boosted sales by 23%.
  • Conducted competitive analysis for product positioning in the Northeast, helping to prioritize high-value features and leading to increased market adoption.
  • Led the redesign of regional ads, increasing ad engagement by 83% and supporting standard across multiple platforms.
  • Developed influencer and affiliate marketing strategies that expanded the regional customer base by 10% within 18 months.
  • Optimized PPC campaigns that resulted in a 36% improvement in cost-per-click and a 37% increase in overall return on ad spend (ROAS).
  • Project managed the successful launch of SAP across the Southeast, driving a 6 increase in first-quarter sales revenue.
  • Initiated a comprehensive market research campaign, identifying 2 new segments for product alignment, leading to a 50% increase in market share.

Affiliations

  • Member of the American Marketing Association (AMA) — Collaborated with industry professionals to stay updated on marketing trends and practices relevant to regional campaigns.
  • Involved with the Data & Marketing Association (DMA), collaborating with professionals for data-driven decision-making in marketing strategies.
  • Member and regular contributor to the Community of Regional Marketing Experts (CRME), focusing on improving digital campaign execution in different markets.
  • Enrolled in various LinkedIn Learning courses, including Digital Marketing Analytics, Social Media Marketing, and Product Launch Strategies.
  • Member of the Professional Advertising Association (PAA), staying abreast of the latest trends and developments in regional advertising strategies.
  • Completed a professional certificate in Social Media Strategy from Vantage — Focused on enhancing skills in paid social campaigns and KPI reporting.
  • Completed Hootsuite Social Marketing Certification — Specializing in building and optimizing social media marketing campaigns for increased ROI.
  • Professional member of the Sales and Marketing Executives International (SMEI) — Participated in global marketing strategy discussions and cross-regional campaign developments.
  • Engaged as a participant in Google Ads Academy, completed a certified program in Google Ads optimization geared toward improving regional market share.
  • Active contributor to the online community of marketing professionals in the Engage for Good network, focusing on cause marketing initiatives.

Certifications

  • Pardot Specialist Certification
  • HubSpot Content Marketing Certification
  • LinkedIn Marketing Solutions Fundamentals
  • Certified Business Analysis Professional (CBAP)
  • CompTIA A+ Technician
  • Certified Marketing Professional (CMP) by GAFM
  • DMI Pro Certified Digital Marketing Expert
  • Certified Marketing Executive (CME) by Sales & Marketing Institute International
  • Project Management Professional (PMP) from PMI
  • Twitter Flight School Certification

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