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Skills

  • Data-driven decision making
  • Product launch planning and execution
  • Market share growth strategies
  • Public speaking and presentation skills
  • Analytics and performance metrics
  • Marketing funnel optimization
  • MQL and SQL Generation Techniques
  • Strategic partnership development
  • Stakeholder relationship management
  • A/B Testing and Experimentation

Work Experiences

  • Boosted productivity.
  • Contributed to 7 qualified leads.
  • Created an effective partner and customer communication program and worked with sales, trade marketing, and technical teams to identify needs, prioritize strategies, and complete the project.
  • Achieved $9 in sales.
  • Collaborated with data analysts to assess campaign performance, leveraging data insights to secure a 41% improvement in campaign ROI.
  • Conducted in-depth market research to assess competitive differentiation, positioning Tableau favorably in Miscellaneous leading to a 69% market expansion.
  • Achieved results within 13 months.
  • Aligned frameworks with customer personas.
  • Contributed to $12 in net new revenue.
  • Collaborated with product and sales teams to meet metric.

Summaries

  • Contributed to 36% growth in market share.
  • Developed innovative go-to-market strategies.
  • Delivered revenue growth tactics.
  • Achieved revenue growth for Workday in 2024.
  • Bridged the gap between enterprise and SMB segments.
  • Data-driven Product Marketer.
  • Boosted customer satisfaction through optimized feedback analysis.
  • Drove 20% user participation.
  • Collaborated with customer success teams.
  • Created high-impact pricing strategies.

Accomplishments

  • Led the development of a thought leadership content strategy that contributed to 7 new PR placements and 32% increase in inbound website traffic.
  • Amplified brand positioning through content marketing and partnerships, leading to 15 earned media mentions and 59% lift in brand sentiment.
  • Managed multichannel campaigns that leveraged email, influencer partnerships, and paid social ads to drive brand awareness and increase MQLs by 84%.
  • Conducted competitive analysis and market research that informed a rebranding effort, positioning the product as a market leader in Miscellaneous, leading to a 56% growth in market share.
  • Planned and executed a marketing automation strategy using ServiceNow, leading to a 18% increase in lead nurturing efficiency.
  • Served as the marketing lead in cross-functional product roadmapping meetings, ensuring alignment between marketing objectives and product development timelines.
  • Created a go-to-market strategy for Workday within Miscellaneous that led to $15 in new client project signings in the first quarter post-launch.
  • Initiated and managed content partnerships with industry influencers, leading to a 58% increase in social media engagement and brand awareness.
  • Optimized paid media campaigns across 2 platforms, resulting in a 25% decrease in cost-per-click (CPC) and a 73% higher conversion rate.
  • Initiated a customer-focused re-engagement campaign aimed at dormant users, leading to a 17% renewal rate increase and X% new contract expansion.

Affiliations

  • SaaStr Community – Engaged in SaaS-specific marketing discussions focusing on market expansion opportunities and customer lifecycle management.
  • The Digital Analytics Association (DAA) – Contributed to insights on the effectiveness of digital channels on product market positioning.
  • Business Marketing Association (BMA) – Contributed to white papers on customer acquisition and messaging frameworks for enterprise clients.
  • Sales Enablement Soirée – Participated in educational forums to hone skills in aligning marketing strategies with effective sales enablement deliverables.
  • National Association of Sales Professionals (NASP) – Partnered with this community to better understand sales alignment and the integration of competitive battle cards.
  • Product Marketing Leadership Accreditation (PMLA) – Certified in advanced marketing methodologies and sales enablement strategies.
  • HubSpot User Group (HUG) – Engaged with the HubSpot community for advanced CRM utilization and sales enablement discussions.
  • Customer Experience Professionals Association (CXPA) – Joined discussions on customer journey mapping and sentiment analysis loops for product adoption.
  • American Marketing Association (AMA) – Member since 2016, actively involved in events, webinars, and product marketing-specific resources.
  • Tech Leadership Forum – An annual participant in panels discussing technology integration and product roadmapping within marketing frameworks.

Certifications

  • Professional Certified Marketer (American Marketing Association)
  • HubSpot Content Marketing Certification
  • UX/UI Design for Product Marketers framework
  • SaaS Marketing Certification method
  • B2B Marketing Strategy Certification procedure
  • Certified Digital Marketing Professional - DMI
  • Customer Analytics Certification category
  • Facebook Blueprint Certification
  • Certified Product Marketing Manager (AIPMM)
  • Google Ads Certification

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