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Skills

  • Data-driven content decisions
  • Content Virality Prediction & Response
  • Earned Media Exposure Analysis
  • Social Ad ROI Tracking
  • Audience Growth & Engagement Metrics
  • Social Media Post Automation HubSpot Skills
  • Brand voice consistency
  • Content calendar optimization
  • Corporate communications planning
  • Press Release Writing & Distribution

Work Experiences

  • Achieved results in 2016.
  • Achieved President's Club for driving innovative PR tactics that established Ironclad Systems as a market leader, demonstrated through 40%.
  • Created media pitches.
  • Analyzed social listening data.
  • Coordinated giveaways.
  • Achieved results within 6 days.
  • Achieved a 34% rise in positive reviews.
  • I'm developing relationships with current clients and looking for new ones.
  • Achieved a 76% improvement in organic search rankings.
  • Achieved results in 7 days.

Summaries

  • Dedicated PR professional.
  • Collaborative PR strategist with key cross-functional experience, seizing opportunities to integrate campaign efforts that led to a 42% uplift in audience retention.
  • Achieved results within 18 months.
  • Achieved a $11 sales increase in 2015.
  • Boosted brand visibility by 52%.
  • Achieved over 17 earned media placements.
  • Consistent KPI tracking and performance analysis.
  • Achieved a 77% surge in online presence.
  • Data-backed PR and Social Media Manager.
  • Coordinated high-profile press events.

Accomplishments

  • Acted as spokesperson for Cedar Works at media events, securing favorable coverage from 9 major outlets across Seattle.
  • Negotiated and secured partnerships with high-profile influencers and brands, driving a 42% increase in affiliate marketing revenue.
  • Implemented targeted brand reputation management tactics that resolved 16 crises and improved overall brand sentiment by 53%.
  • Developed and managed a content calendar for 17 platforms, streamlining social media posting processes and ensuring consistent brand messaging.
  • Created tailored media pitches that resulted in features in initiative, increasing the company's media exposure by 62%.
  • Built and nurtured a media contact database of 17 key industry journalists, resulting in steady streams of high-profile coverage.
  • Achieved CPA in category, which facilitated the restructuring of the company's social media voice, driving a 39% increase in user engagement.
  • Curated industry-relevant blog and social media content, growing audience size by 37% in 11 months.
  • Implemented A/B testing on ad copy and visuals, resulting in a 58% improvement in conversions across targeted social media platforms.
  • Collaborated with cross-functional teams to plan and deliver product launch PR events attended by over 16 media outlets.

Affiliations

  • Past President of the University’s Public Relations Student Society of America (PRSSA) chapter, driving outreach activities with local businesses.
  • Contributor to industry-standard white papers from PRovoke Media analyzing the latest trends in digital PR and integrated marketing.
  • Board member at a local PR and Digital Marketing group, spearheading professional development events on social listening and sentiment tracking.
  • Certified Social Media Strategist through the National Institute for Social Media (NISM), applying skills to boost customer engagement metrics.
  • Continuous member of the Social Media Club, hosting workshops on programmatic advertising and key audience targeting options.
  • Volunteered for the Digital Marketing Institute, providing mentorship for upcoming professionals on audience engagement and growth metrics.
  • Participated in Crisis Communication workshops hosted by The CIPR (Chartered Institute of Public Relations), applying concepts to revamp crisis strategies.
  • Member of the Public Relations Society of America (PRSA) since 2024, actively participating in workshops on crisis management and media relations.
  • Active participant in Tweet Chats led by industry experts from the PR Council Group, gaining insights into new tools for campaign development.
  • Enrolled in an advanced crisis communication course through the Institute for Public Relations (IPR), leveraging new strategies to improve client response times.

Certifications

  • Certified Digital Marketing Expert program
  • Email Marketing Mastery category
  • Advanced Social Media Advertising Certification process
  • Google AdWords Certification standard
  • Digital Marketing Specialist method
  • Certified Brand Strategist metric
  • Content Marketing Certification standard
  • Data-Driven Marketing Certification standard
  • Facebook Certified Digital Marketing Associate process
  • Instagram Marketing Essentials Certification initiative

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