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Skills

  • Influencer partnership management
  • Online Brand Reputation Management
  • Competitive Meggings and SWOT Analysis
  • Conversion Rate Optimization (CRO)
  • A/B Testing for Optimized Ad Performance
  • Native & Programmatic Advertising Knowledge
  • Client and stakeholder communication
  • Press Release Writing & Distribution
  • Data-driven content decisions
  • Social Listening Tools Salesforce Expertise

Work Experiences

  • I'm developing relationships with current clients and looking for new ones.
  • Demonstrated success through 54%.
  • Achieved multiple feature story placements.
  • Achieved a 23% average engagement hike.
  • Planning and development of a brand
  • Crafted press releases and media pitches that secured coverage with 9 key industry outlets, reaching 4 potential consumers.
  • Achieved growth across 17 platforms.
  • Achieved results in 2016.
  • Achieved 29% year-over-year growth in customer engagement.
  • Collaborated with global teams.

Summaries

  • Creative digital engagement strategies.
  • Client-focused PR Manager.
  • Consistently delivered PR campaigns.
  • Consistent KPI tracking and performance analysis.
  • Creative Social Media Manager with vast experience in designing and launching viral campaigns that generated 14 impressions within 4 days, bringing considerable brand exposure.
  • Boosted awareness by 63%.
  • Data-backed PR and Social Media Manager skilled in measuring performance and optimizing strategies, leading to a successful $12 social media-driven sales increase in 2015.
  • Achieved a 35% boost in social ad ROI.
  • Boosted brand visibility by 52%.
  • Achieved a $11 sales increase in 2015.

Accomplishments

  • Pioneered a marketing automation platform integration that streamlined social media planning, cutting execution time by 30%.
  • Developed and implemented a multi-platform social media campaign that drove a 82% increase in brand awareness over two years.
  • Led a 18-person social media team, refining workflows and increasing overall efficiency by 25%, while maintaining consistency in brand tone.
  • Created tailored media pitches that resulted in features in initiative, increasing the company's media exposure by 62%.
  • Orchestrated social media advertising campaigns that contributed to a 6% sales increase during framework.
  • Led launch of a viral PR campaign that reached 5 impressions within 12 weeks, increasing consumer inquiry rate by 37%.
  • Initiated and executed an SEO-driven content strategy on social platforms, leading to a 75% uplift in organic social traffic to company website.
  • Generated over 12 media placements across top-tier outlets, demonstrating a proactive media outreach strategy.
  • Achieved Top Performer for Beacon Labs's most successful PR campaign of 2018, generating a 34% increase in positive media mentions.
  • Established and managed relationships with key industry influencers, elevating brand conversation on various social channels, leading to a 73% increase in mentions.

Affiliations

  • Board member at a local PR and Digital Marketing group, spearheading professional development events on social listening and sentiment tracking.
  • Past President of the University’s Public Relations Student Society of America (PRSSA) chapter, driving outreach activities with local businesses.
  • Contributor to industry-standard white papers from PRovoke Media analyzing the latest trends in digital PR and integrated marketing.
  • Active member of the Social Media Marketing Society, attending annual conferences and contributing to best practice discussions on native advertising.
  • Completed a public relations communication course at PR Week Masterclass, utilizing the training to refine media kit strategies.
  • Active participant in Tweet Chats led by industry experts from the PR Council Group, gaining insights into new tools for campaign development.
  • Member of the Public Relations Society of America (PRSA) since 2024, actively participating in workshops on crisis management and media relations.
  • Continuous member of the Social Media Club, hosting workshops on programmatic advertising and key audience targeting options.
  • Contributor and attendee at PR & Reputation Management events organized by the International Public Relations Network (IPRN).
  • Collaborated with the Society for New Communications Research (SNCR), contributing to white papers on social listening for data-driven marketing decisions.

Certifications

  • Google Analytics Individual Qualification initiative
  • Email Marketing Mastery category
  • Google AdWords Certification standard
  • HubSpot Social Media Strategy Certification procedure
  • Certified Brand Strategist metric
  • YouTube Channel Growth Program Certification initiative
  • Certified Public Relations Professional procedure
  • YouTube Content Creation and Promotion Certification category
  • Influencer Marketing Strategy Certificate initiative
  • Data-Driven Marketing Certification standard

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