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Skills

  • Budgets
  • A/B testing for ad performance
  • Problem resolution
  • Brand development
  • Development of internal social media guidelines and policies
  • Public and media relations
  • PeopleSoft
  • Operational improvement
  • Direct-to-consumer (DTC) digital marketing strategies
  • Customer service

Work Experiences

  • Aligned social media content with new Power BI launches.
  • Achieved a 79% engagement boost.
  • Created, implemented, and improved national marketing initiatives to increase category product awareness and sales.
  • Achieved increased engagement during initiative.
  • Catapulted Lakeside Partners's online presence into key markets like Phoenix using geo-targeted campaigns to acquire 6 new followers.
  • Collaborated closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Advised product development teams on how to improve products based on customer feedback.
  • Achieved 8 million views.
  • Orchestrated system and method advertising campaigns to drive marketing efforts.
  • Adjusted global social strategies.

Summaries

  • Dedicated team leader with experience analyzing market trends and customer needs in order to create targeted marketing campaigns.
  • Accomplished Global Social Media Manager.
  • Aligned cross-functional teams.
  • Achieved a 35% improvement in conversion rate efficiency.
  • Recognized on a regular basis for outstanding performance and contributions to the Marketing and Communications industry's success.
  • Adept at mentoring social media interns, leading to 2 direct promotions and improving overall team output by 57%.
  • Achieved a 67% increase in platform reach.
  • Ad-driven growth expert.
  • Clear understanding of stakeholder engagement and quality assurance as well as process improvement training.
  • Accomplished Global Social Media Manager adept at utilizing cross-functional collaboration to produce viral content that led to over 7 million views for targeted campaigns.

Accomplishments

  • Led a multi-channel paid social media campaign that generated 15 new qualified leads and increased ROI by 82% over several months.
  • Established key performance indicator (KPI) frameworks for tracking social media success in the West Coast, leading to consistent 15% improvements in quarterly reporting metrics.
  • Executed a multi-lingual social campaign that reached 2 global markets, increasing international engagement by 82% and generating 2 key media placements.
  • Developed social commerce strategies that resulted in 41% increase in social-driven purchases and contributed to a $7,000 revenue lift across all platforms.
  • Collaboratively ran targeted paid ad campaigns that were optimized for conversion, reducing customer acquisition costs by 60% and increasing leads by 6.
  • Documented and resolved process which led to initiative.
  • Developed and launched a global social media strategy across 2 regions, leading to 39% increase in engagement over 18 months.
  • Introduced a social media advocacy program that empowered 5 employees to post company content, expanding organic reach by 36% within one year.
  • Implemented a social-first content approach that aligned with overall marketing strategy, resulting in a 28% increase in product-related conversations online over 6 months.
  • Redesigned social media reporting system using method, providing weekly and monthly reports that ensured better decision-making for leadership.

Affiliations

  • Google Analytics Academy Certification 2022
  • Project Management Institute
  • Certified Digital Network Marketer
  • LinkedIn Marketing Solutions Certification
  • Social Media Examiner Society
  • Content Creators Conference Participant/Member
  • Facebook Blueprint Certifications
  • Toastmasters
  • Society of Human Resource Management
  • American Marketing Association

Certifications

  • Online Reputation Management Certification from Meridian
  • Certified Business Analysis Professional (CBAP)
  • Twitter Flight School Certification
  • Snapchat Ads Manager Certification
  • Certified E-Commerce Marketing Specialist by Jira
  • Influencer Marketing Strategy Certification from Workday
  • Certified Digital Marketing Professional (CDMP) from Lakeside Partners
  • Apple Certified Associate (ACA)
  • HubSpot Content Marketing Certification
  • LinkedIn Marketing Labs Certification

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