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Skills

  • CRM integration with advertising platforms
  • Operational improvement
  • Account strategy and growth planning
  • Conversion Rate Optimization (CRO)
  • Method equipment
  • A/B and multivariate testing techniques
  • Strategic planning
  • Competency in tag management solutions (Google Tag Manager)
  • Advanced Excel Skills for Data Analysis
  • Cross-channel campaign management

Work Experiences

  • Analyzed competitor bidding strategies, refining ad copy and bids to outperform top competitors by 58%.
  • Answered 5 calls per one year to help customers with their questions and concerns.
  • Achieved a 17% increase in conversions.
  • Analyzed competitor bidding strategies.
  • Pushed for operational changes that resulted in cost savings and higher profit margins.
  • Based on device performance.
  • Collaborated with product teams to A/B test ad creatives, optimizing for user engagement, and increasing conversion rates by 77%.
  • Collaborated with creative teams to optimize ad copy focused on user intent, improving click-through rates by 19%.
  • Collaborated with technical teams.
  • Collaborated with technical teams to improve website load times, leading to a 57% improvement in conversion rates on mobile devices.

Summaries

  • Paid Search Analyst with 17 years of related experience, a results-driven approach, and a commitment to achieving outstanding client outcomes.
  • Collaborative digital marketing professional.
  • Certified Google Ads professional.
  • Clear understanding of quality assurance and data analysis as well as quality assurance training.
  • Boosted online sales by 77%.
  • Boosted campaign performance through optimization.
  • Developing marketing initiatives, increasing business success, and increasing sales is something I've done before.
  • Adept at creating sophisticated dashboard solutions.
  • Paid Search Analyst with 14 years of successful project management and process improvement experience.
  • Advanced skills in budget pacing.

Accomplishments

  • Led the development and execution of a keyword expansion strategy, which increased conversion rates by 28% while reducing cost-per-acquisition by $6.
  • Established automated reporting systems featuring key PPC metrics for executive leadership, improving campaign transparency and reducing reporting time by 52%.
  • Improved shopping feed integration using third-party tools, which led to an improvement in feed score resulting in 60% better ad performance.
  • Documented and resolved framework which led to program.
  • Reduced underperforming ad spend by 63% through precise optimizations and reallocation to more profitable keywords.
  • Conducted post-campaign analysis and presented findings to cross-functional teams, improving future campaign targeting and reducing wastage by 30%.
  • Devised hyper-local bid strategies targeting specific geo-regions, which resulted in a 18% increase in foot traffic for local storefront locations.
  • Identified and optimized underperforming keywords, resulting in a cost savings of $16, while maintaining consistent lead generation levels.
  • Established ongoing routine PPC audits, reducing discrepancies in conversion tracking by 76% and ensuring accurate campaign performance reporting.
  • Resolved product issue through consumer testing.

Affiliations

  • Online Marketing Certified Professional (OMCP)
  • AdWords Certified Professional - 2020
  • International Council of Nurses
  • Toastmasters
  • Google Analytics Academy Certification - standard
  • Project Management Institute
  • Freemason
  • Certified Search Engine Marketing Specialist - ITIL
  • Search Engine Marketing Professional Organization (SEMPO)
  • American Society of Safety Professionals

Certifications

  • Facebook Marketing Analytics Professional Certification
  • Google Skillshop: Google Ads Measurement
  • SHRM Certified Professional (SHRM-CP)
  • Google Analytics Individual Qualification (GAIQ)
  • HubSpot Inbound Marketing Certification
  • Certified Public Accountant
  • Advanced Google Analytics 2021
  • Facebook Blueprint Certification
  • CompTIA Security+
  • YouTube Advertising Certification 2023

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