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Skills

  • International PPC campaign management
  • Budgets
  • Attribution modeling expertise
  • Project organization
  • Account strategy and growth planning
  • Keyword optimization
  • First Aid/CPR
  • Data analysis
  • Budget management for digital advertising platforms
  • Communications

Work Experiences

  • Achieved results within two years.
  • Collaborated with technical teams.
  • Achieved 45% CPA reduction.
  • Collaborated with technical teams to improve website load times, leading to a 57% improvement in conversion rates on mobile devices.
  • Achieved a 31% CTR uplift.
  • Communicated performance metrics effectively.
  • Oversaw the delivery of procedure project by method team, which resulted in system.
  • Collaborated with metric customers to determine their needs and deliver initiative service.
  • Awarded Innovation Award for implementing a new bidding algorithm that reduced acquisition costs by $8.
  • Pushed for operational changes that resulted in cost savings and higher profit margins.

Summaries

  • Boosted team performance by 58%.
  • Adept at monitoring ad quality scores.
  • Acclaimed for building effective paid media teams.
  • Boosted online sales by 77%.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Achieved a 19% boost in campaign optimization.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the category business.
  • Aligned paid search campaigns with business objectives.
  • Costs were consistently reduced while profits were increased.
  • Adept at creating sophisticated dashboard solutions.

Accomplishments

  • Successfully reduced cost-per-click (CPC) by 17 while maintaining conversion volume, resulting in improved budget efficiency by 46%.
  • Developed and managed A/B testing for ad copy, resulting in a 59% increase in click-through rate (CTR) across high-impact campaigns.
  • Established automated reporting systems featuring key PPC metrics for executive leadership, improving campaign transparency and reducing reporting time by 52%.
  • Reduced budget overages by optimizing daily pacing and tracking spend against targets, ensuring campaigns remained profitable and within client goals.
  • Implemented cross-device tracking solutions that provided clarity on user behavior, leading to a 30% increase in overall conversions.
  • Conducted in-depth competitor analysis on ad copy, bidding strategies, and keyword opportunities, which improved overall market share by 64%.
  • Reduced overall CPA by 41% through strategic keyword selection and adjustment of negative keyword lists, improving profitability across campaigns.
  • Introduced campaign automation strategies such as algorithmic bidding models, resulting in 18% increase in conversions and maintaining profitability.
  • Collaborated with Content and SEO teams to streamline landing page optimizations, which increased quality score by 83% on top-performing keywords.
  • Collaborated with technical and creative teams to implement dynamic and personalized display ads, generating 77% higher engagement rates.

Affiliations

  • Google Ads Certification Program - framework
  • American Marketing Association
  • Facebook Blueprint Certification Program
  • Association for Supply Chain Management (APICS)
  • HubSpot Digital Advertising Certification
  • American Society of Safety Professionals
  • Certified Digital Marketing Professional (CDMP) - 2018
  • The Programmatic Society - Conference Attendee
  • Google Partners Program - process
  • Data & Marketing Association (DMA)

Certifications

  • Google Ads Search Certification
  • Google Display Ads Certification
  • Campaign Manager 360 Certification
  • Amazon Advertising Foundations Certification
  • Cisco Certified Internetwork Expert (CCIE)
  • Microsoft Advertising Certification
  • Google Data Studio Certification
  • Twitter Flight School Certification
  • Google Ads Video Advertising Certificate
  • ServSafe

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