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Skills

  • Organization
  • Marketing and advertising
  • Brand development
  • Market Positioning
  • Business operations
  • Budget Oversight for Marketing Campaigns
  • Public and media relations
  • Budgeting
  • Digital Outreach Strategy Development
  • Client communication

Work Experiences

  • Achieved industry-leading results for program customers through implemented.
  • Oversaw marketing projects from conception to completion, including conceptual planning, schedule management, and final execution.
  • Created, implemented, and improved national marketing initiatives to increase system product awareness and sales.
  • Contributed to exceeding enrollment goals.
  • Analyzed customer feedback from Medicare marketing surveys.
  • Developed, implemented, and improved business development strategies based on company objectives, product specifications, market data, and budget constraints.
  • Analyzed customer feedback from Medicare marketing surveys and made key adjustments, improving overall satisfaction scores by 30% points.
  • Presentations, trend reports, kitted assets, and product data sheets were among the creative sales tools I developed.
  • Analyzed campaign performance in real-time.
  • Implemented marketing strategies that resulted in a customer base growth of 13%.

Summaries

  • Competent marketing manager with a track record of driving business growth through the implementation of procedure strategies.
  • Adept at leveraging direct mail, email marketing, and social media to grow qualified Medicare leads by 17%. Skilled in maintaining budgetary control and enhancing team performance through training.
  • Achieved 61% improvement in operational efficiency.
  • Within Miscellaneous, senior Medicare Marketing Coordinator and outstanding performer in process improvement and risk assessment.
  • Aligned initiatives with sales objectives.
  • Performance-driven Marketing Manager skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.
  • Achieved 72% growth in market share.
  • Achieved attendance rates outperforming projections by 42%.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Expert at keeping track of trends and seizing new opportunities.

Accomplishments

  • Managed Medicare-related email marketing campaigns, achieving an open rate 36% higher than industry benchmarks.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Led the planning and execution of a multi-channel marketing campaign for program, resulting in a 85% increase in Medicare plan selections over the past year.
  • Analyzed Medicare competitive positioning and used insights to adjust marketing strategies, improving market share by 14%.
  • Developed and managed Medicare campaigns that increased enrollment by 40% over the past year, meeting all regulatory compliance.
  • Advanced Medicare quarterly enrollment goals by 11% by refining broker engagement and localized customer targeting strategies.
  • Collaborated with team of 4 in the development of program.
  • Prepared competitive Medicare market landscape reports, providing insights that influenced marketing strategy adjustments and resulting in a 17% rise in plan interest.
  • Developed a social media campaign to promote Medicare enrollment, increasing follower engagement and driving 41% growth in social conversions.
  • Ran detailed Medicare policy change analyses and disseminated critical updates to marketing and sales teams, decreasing compliance-related errors by 16% %.

Affiliations

  • Medicare Rights Center Professional Membership
  • Certified Health Insurance Executive (CHIE) through America's Health Insurance Plans (AHIP)
  • Society of Human Resource Management
  • Society of Women Engineers
  • Association of Medicare Supplement Insurance Professionals (AMSIP)
  • Senior Marketing Association (SMA)
  • National Institute for Health Care Management (NIHCM)
  • National Committee for Quality Assurance (NCQA)
  • Direct Marketing Association (DMA)
  • Society for Healthcare Strategy & Market Development (SHSMD)

Certifications

  • Inbound Marketing Certified Harbor & Co.
  • Certified Business Analysis Professional (CBAP)
  • American Marketing Association Professional Certified Marketer (PCM) - Digital Marketing
  • Digital Marketing Certified Associate (DMCA)
  • Direct Marketing Institute Certification
  • Certified Direct Mail Professional (CDMP)
  • CompTIA Security+
  • Certified Public Accountant
  • AHIP Medicare Training Certification
  • Certified Professional in Healthcare Data Analytics (CPHDA)

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