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Skills

  • Team building
  • Business operations
  • Operational improvement
  • Product development
  • First Aid/CPR
  • Team management
  • Project organization
  • MS Office
  • Public and media relations
  • Relationship development

Work Experiences

  • Presentations, trend reports, kitted assets, and product data sheets were among the creative sales tools I developed.
  • Collaborated with cross-functional teams to ensure all Medicare communications met compliance standards, resulting in Employee of the Year.
  • Analyzed the success of Medicare Part D marketing campaigns, optimizing spending and improving ROI by $11.
  • Advised product development teams on how to improve products based on customer feedback.
  • Devised and implemented favorable pricing structures that balanced the firm's goals with those of the customers.
  • Collaborated with compliance officers to ensure all Medicare materials adhered to federal and state guidelines, avoiding audit risks.
  • Achieved industry-leading results for program customers through implemented.
  • Compiled product, market, and customer data to forecast accurate sales and profit projections.
  • Coordinated marketing, sales, and IT processes to align activities with corporate goals.
  • Developed insights into marketing campaigns in order to evaluate how well they performed in relation to their objectives.

Summaries

  • Innovative marketing leader with 13+ years of experience creating outstanding marketing campaigns, content, and collateral using both traditional and innovative strategies.
  • Costs were consistently reduced while profits were increased.
  • Achieved Medicare Advantage enrollment growth by 50% %.
  • Adept at leveraging direct mail, email marketing, and social media to grow qualified Medicare leads by 17%. Skilled in maintaining budgetary control and enhancing team performance through training.
  • SEO content creation, social media audience engagement, and brand management are all skills I have.
  • Expert at keeping track of trends and seizing new opportunities.
  • Achieved 61% improvement in operational efficiency.
  • Aligned marketing efforts with regulatory compliance.
  • Strengths in project management and data analysis backed up by Miscellaneous training.
  • Adept at leveraging direct mail, email marketing, and social media.

Accomplishments

  • Managed Medicare-related email marketing campaigns, achieving an open rate 36% higher than industry benchmarks.
  • Developed new customer segmentation models for Medicare campaigns, resulting in a 17% increase in engagement from targeted high-conversion segments.
  • Collaborated with team of 4 in the development of program.
  • Implemented customer retention strategies that reduced Medicare plan churn by 17% over the past year.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Developed and managed Medicare campaigns that increased enrollment by 40% over the past year, meeting all regulatory compliance.
  • Conducted A/B testing on Medicare email subject lines and calls-to-action, improving open rates by 62% and click-through rates by 18%.
  • Redesigned the Medicare marketing website for Northwind, achieving a 18% increase in website traffic and 54% increase in online enrollments.
  • Ran detailed Medicare policy change analyses and disseminated critical updates to marketing and sales teams, decreasing compliance-related errors by 16% %.
  • Prepared competitive Medicare market landscape reports, providing insights that influenced marketing strategy adjustments and resulting in a 17% rise in plan interest.

Affiliations

  • Health Plan Alliance
  • Freemason
  • National Association of Community Health Centers (NACHC)
  • Rotary International
  • Society for Healthcare Strategy & Market Development (SHSMD)
  • Insurance Marketing & Communications Association (IMCA)
  • International Council of Nurses
  • National Institute for Health Care Management (NIHCM)
  • National Committee for Quality Assurance (NCQA)
  • Healthcare Communication Outcomes & Research Interest Group (HCORIG)

Certifications

  • Project Management for Healthcare Professionals Certification
  • HubSpot Content Marketing Certified
  • Google Analytics Individual Qualification (GAIQ)
  • Certified Health Insurance Executive (CHIE)
  • Google Certified Professional Cloud Architect
  • Certified Professional in Healthcare Data Analytics (CPHDA)
  • Direct Marketing Institute Certification
  • Hootsuite Social Marketing Certification
  • Certified Social Media Marketing Specialist
  • CompTIA A+ Technician

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