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Skills

  • Invoice generation
  • Inventory management
  • CCTV
  • Executive media coaching
  • Journalist Relationship Building
  • Insurance billing
  • Operational improvement
  • Brand messaging alignment
  • Planning and coordination
  • Team management

Work Experiences

  • Boosted product awareness by 55%.
  • Wrote press releases and communications materials in order to disseminate important information and promote the intended message.
  • Achieved a 81% ROI per dollar spent.
  • Addressed major public incident.
  • QuickBooks was delivered to customer locations by me.
  • Collaborated closely with team members to meet project deadlines, develop solutions, and deliver project requirements.
  • Benchmarked media performance.
  • Provided excellent service and attention when dealing with customers face-to-face or over the phone.
  • Achieved results within a 6-month period.
  • Achieved a 25% increase in efficiency in media buys.

Summaries

  • Accomplished this within a 5-year period.
  • Achieved 54% lift in business leads.
  • Multilingual and fluent in German and French, with a strong grasp of cultural differences.
  • Communicative and team-oriented, with HubSpot expertise.
  • CPA certified
  • Built strategic relationships with top journalists and influencers.
  • Media Relations Consultant with cross-functional collaboration and budget management abilities.
  • Achieved placements in initiative.
  • Professional initiative who is eager to put his or her experience in promoting companies in a positive light and developing mass communications messages to good use.
  • Media Relations Consultant is a hardworking and dependable Media Relations Consultant who excels at client relations and strategic planning.

Accomplishments

  • Managed a media relations budget of $15, delivering a 28% increase in media coverage while staying under budget by 42%.
  • Leveraged SEO principles in media releases, increasing digital press reach by 83% and enhancing the visibility of Summit Group across online publications.
  • Conducted media training workshops for C-Level executives, resulting in 3 executives successfully handling media interviews and improving company’s public image.
  • Established an internal media relations platform that decreased press response times by 43% while ensuring consistent, on-brand messaging for Northwind.
  • Created a press event plan that brought in journalists from 7 media houses, boosting brand credibility and outreach by 46% in Austin.
  • Secured 15 prime-time broadcast media slots for product announcements, expanding audience reach by 64% during the framework launch.
  • Created a bespoke media pitch strategy for Salesforce, successfully placing key articles in 17 top-tier trade publications and increasing market share by 75%.
  • Directed an influencer outreach program that led to 41% increase in brand mentions and media clippings during the process.
  • Positioned metric within top-tier media outlets, resulting in 83% more media mentions YOY and increased audience engagement across platforms.
  • Consistently exceeded KPIs by securing local, regional, and national media placements for Vantage, driving 64% increase in overall press coverage.

Affiliations

  • Public Relations Graduate Scholar from process, with a research focus on media relations trends, 2018
  • Participated in Media Relations Techniques Bootcamp by Brightline, 2021
  • Member of the Public Relations Society of America (PRSA) process
  • Contributor to program's annual Media Relations Trends Report, 2022
  • Contributor to initiative on best practices for crafting press kits and fostering media relationships, 2021
  • Participated in the global PR summit hosted by initiative, discussing innovations in media coverage, 2021
  • Member of Women in Communications (WiC) with a focus on media outreach for nonprofit causes, 2020-Present
  • Active participant in the International Association of Business Communicators (IABC) system, 2017-Present
  • Volunteer Media Relations Coordinator for standard, helping build awareness for fundraising events, 2020-2015
  • Founding member of metric focused on enhancing media relations trends, 2018-Present

Certifications

  • Tableau for Media Analytics Certification from Beacon Labs
  • Digital PR & Media Outreach Certification by Brightline
  • Certified Strategic Communications Management Professional (SCMP) from IABC
  • Journalism, PR, and Writing Skills for Media Professionals Certification
  • Microsoft Office Specialist (MOS)
  • Press Release Writing and Distribution Master's Certification by Copyblogger
  • Certified Brand Protection Professional (CBPP)
  • Certified Media Relations Consultant (CMRC) through method
  • Certified Public Accountant (CPA)
  • Certificate in Media Law for PR Professionals from Cedar Works

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