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Skills

  • Client communication
  • Operational improvement
  • Agile Marketing Methodologies
  • Budget management and ROI tracking
  • Market Positioning
  • Relationship development
  • Budgeting
  • Budgeting and Allocation 
  • Brand development
  • Industry trend analysis

Work Experiences

  • Oversaw marketing projects from conception to completion, including conceptual planning, schedule management, and final execution.
  • Collaborated with marketing teams to create, deploy, and optimize effective campaigns for Miscellaneous clients.
  • Achieved a 18% improvement in ROI tracking.
  • Increased SAP sales and brand exposure by developing new packaging, collateral, and sales materials, as well as optimizing target audience reach.
  • Implemented marketing strategies that resulted in a customer base growth of 5%.
  • Built and nurtured strategic relationships with industry influencers, establishing a 73% increase in social media followers.
  • Advised product development teams on how to improve products based on customer feedback.
  • Planned and implemented innovative strategies to meet goals and increase long-term profitability.
  • Collaborated with content development teams to deliver highly shareable marketing assets, increasing social shares by 4 within the first quarter.
  • Built and nurtured strategic relationships with industry influencers.

Summaries

  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Excited to bring my strategic planning experience to my new position.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Within Miscellaneous, senior Marketing Services Manager and outstanding performer in process improvement and project management.
  • Employees are motivated to perform at their best by a hardworking team builder.
  • Achieved market penetration across 5 new regions.
  • Achieved a repeat purchase rate of 16%.
  • Performance-driven Marketing Manager skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.
  • Marketing Services Manager is a multi-talented Marketing Services Manager who is consistently rewarded for planning and operational improvements.
  • Adept at driving digital transformation in marketing efforts, successfully reducing campaign costs by 32% while maintaining high-quality leads and increasing overall campaign efficiency.

Accomplishments

  • Reduced customer acquisition cost (CAC) by 80% through advanced targeting and retargeting strategies within process.
  • Produced and distributed high-quality video content, driving a 23% increase in website and landing page conversions.
  • Negotiated and executed a comprehensive $7 yearly marketing plan, optimizing spend across PPC, social media, and content marketing.
  • Developed and led Adobe Creative Suite's go-to-market strategy, increasing visibility by 21% within 4 months of launch.
  • Successfully implemented a cross-functional Agile marketing framework, resulting in 56% faster campaign delivery times.
  • Led A/B testing for email marketing campaigns, achieving 65% growth in open and click-through rates in two years.
  • Facilitated marketing knowledge-sharing sessions that upskilled over 9 team members on emerging marketing trends and tools.
  • Worked with product teams and stakeholders to identify new market opportunities, increasing overall revenue by $11.
  • Developed an omni-channel marketing strategy, boosting customer lifetime value (CLV) by 74% year-over-year.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.

Affiliations

  • Certified Customer Journey Mapping Specialist - 2016
  • Digital Marketing Institute (DMI) Certified since 2024
  • Society of Women Engineers
  • Toastmasters
  • Global Alliance for Digital Transformation - Professional Affiliate
  • Project Management Institute
  • Lions Club
  • Jaycees
  • Hootsuite Social Media Marketing Certification – 2016
  • Chartered Institute of Marketing (CIM) Affiliate

Certifications

  • Content Strategy for Professionals Certification (Northwestern University)
  • Moz SEO Essentials Certification
  • Certified Growth Marketing Professional - Ironclad Systems
  • Adobe Certified Professional – Campaign Management
  • Facebook BluePrint Certification in Media Buying
  • Google Ads Certification
  • Certified Public Accountant
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Certified Public Accountant (CPA)
  • Facebook Certified Creative Strategy Professional

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