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Skills

  • Brand awareness enhancement
  • MS Office
  • Team management
  • First Aid/CPR
  • A/B Testing and Analysis
  • Market Analysis
  • Marketing automation
  • Budgeting and Allocation 
  • Client communication
  • Conversion Rate Optimization (CRO)

Work Experiences

  • Achieved a 18% improvement in ROI tracking.
  • Achieved 9 units sold in the first 7 months.
  • Collaborated with marketing teams to create, deploy, and optimize effective campaigns for Miscellaneous clients.
  • Coordinated marketing, sales, and IT processes to align activities with corporate goals.
  • Built and nurtured strategic relationships with industry influencers.
  • Planned and executed events and marketing programs that resulted in 13 times the number of qualified leads that were expected.
  • Devised and implemented favorable pricing structures that balanced the firm's goals with those of the customers.
  • Achieved 30% lower campaign costs.
  • Collaborated with design, engineering, and product teams.
  • Planned and implemented innovative strategies to meet goals and increase long-term profitability.

Summaries

  • Marketing Services Manager is a multi-talented Marketing Services Manager who is consistently rewarded for planning and operational improvements.
  • SEO content creation, social media audience engagement, and brand management are all skills I have.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Achieved a repeat purchase rate of 16%.
  • Costs were consistently reduced while profits were increased.
  • Adept at collaborating with cross-functional teams to deliver comprehensive digital media strategies that align with larger business objectives, resulting in measurable growth and impact.
  • Achieved a 22% increase in social media following.
  • Competent marketing manager with a track record of driving business growth through the implementation of procedure strategies.
  • Market research, plan optimization, and viral content creation are all areas of expertise.

Accomplishments

  • Led A/B testing for email marketing campaigns, achieving 65% growth in open and click-through rates in two years.
  • Implemented industry trend analysis to reposition marketing efforts, increasing customer retention rates by 73%.
  • Collaborated with external agencies to develop brand messaging, achieving 83% increase in brand recognition.
  • Worked with product teams and stakeholders to identify new market opportunities, increasing overall revenue by $11.
  • Documented and resolved process which led to category.
  • Coordinated cross-departmental projects that streamlined marketing operations and reduced output time by 75%.
  • Negotiated and executed a comprehensive $7 yearly marketing plan, optimizing spend across PPC, social media, and content marketing.
  • Orchestrated the rebranding of QuickBooks, generating 66% increase in social media followers within 17 months.
  • Developed an omni-channel marketing strategy, boosting customer lifetime value (CLV) by 74% year-over-year.
  • Managed content production in multiple formats, increasing blog traffic by 32% and increasing downloads by 2.

Affiliations

  • Local Chamber of Commerce Marketing Committee - Volunteer
  • Association of Information Technology Professionals
  • International Association of Administrative Professionals
  • CRM User Group for Salesforce: Regional Chapter Member
  • Bing Ads Accredited Professional - Badge Holder
  • National Association of Sales Professionals (NASP) - Associate
  • American Marketing Association (AMA), Member since 2024
  • Global Alliance for Digital Transformation - Professional Affiliate
  • Content Marketing Institute (CMI) Member
  • LinkedIn Marketing Solutions Certification – 2023 Badge Holder

Certifications

  • Email Marketing Certification - HubSpot
  • MIT Professional Certificate in Digital Transformation
  • AWS Certified Cloud Practitioner (Marketing Applications Focus)
  • Content Strategy for Professionals Certification (Northwestern University)
  • Adobe Certified Professional – Campaign Management
  • Salesforce Marketing Cloud Consultant Certification
  • HubSpot Content Marketing Certification
  • Certified Digital Marketing Professional (CDMP) - Harbor & Co.
  • Bing Ads Accredited Professional
  • Data-Driven Marketing Certification – Summit Group

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Rachel B.Applying for grad programs.

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Adam G.I landed it!

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