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Skills

  • Project organization
  • P&L Management
  • Metric equipment
  • Public and media relations
  • Campaign management
  • Budgets
  • Content Calendar Development
  • Supervision
  • Cross-functional team collaboration
  • Strategic planning

Work Experiences

  • Captured $13 in additional revenue.
  • Boosted ROI by $13 in 2024.
  • Achieved 80% growth in subscribers.
  • Collaborated closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Analyzed competitor websites and implemented actionable improvements, increasing site traffic by 44% in 2016.
  • Experimented with marketing channels such as paid acquisition, social media, and creating new content.
  • Boosted campaign ROI.
  • Achieved a 67% reduction in abandonment rate.
  • Collaborated with cross-functional teams.
  • Devised and implemented favorable pricing structures that balanced the firm's goals with those of the customers.

Summaries

  • Hardworking, results-oriented leader with a track record of project development, team supervision, and campaign improvement.
  • Boosted customer retention by 61%.
  • Employees are motivated to perform at their best by a hardworking team builder.
  • Aligned marketing strategies with brand objectives.
  • Market research, plan optimization, and viral content creation are all areas of expertise.
  • Leader who is articulate and driven, as well as having a high level of energy and an engaging personality.
  • Achieved 40% more returning customers within one year.
  • Leader who is detail-oriented, attentive, and decisive.
  • Marketing Manager with a track record of developing marketing strategies and leading successful product launches, promotions, and development.
  • SEO content creation, social media audience engagement, and brand management are all skills I have.

Accomplishments

  • Optimized on-site SEO for Cedar Works, achieving a 28% increase in organic search traffic within 14 months.
  • Managed development and launch of 8 eCommerce websites, driving an overall revenue increase of $5 in 2018.
  • Facilitated seamless migration of 9 web properties during a platform shift, ensuring 18% uptime and optimized performance post-migration.
  • Developed and launched a customer-centric email newsletter campaign, increasing website repeat visitors by 82% in 8 months.
  • Partnered with third-party web designers and developers to create and integrate new web features that increased customer engagement by 17%.
  • Refined customer journey web touchpoints and supported the sales funnel with optimized content that led to a 42% lift in SQL conversions.
  • Orchestrated the SEO strategy and content scheduling that resulted in a jump of 81% in page ranking and alignments with Google's algorithm in 2016.
  • Coordinated a digital marketing strategy featuring Google Ads and social media, resulting in a 63% decrease in cost-per-lead.
  • Rolled out new A/B testing methodologies to refine landing pages for higher conversion rates by 50%, leading to $18 in incremental revenue.
  • Established KPIs for the website redesign project, focusing on user experience (UX) metrics and conversion metrics, which reduced bounce rates by 31%, and increased average session duration.

Affiliations

  • International Web Development Association (IWDA)
  • American Association of Advertising Agencies (4A's)
  • Content Marketing Institute (CMI)
  • HubSpot Academy Certified Partner
  • American Society of Safety Professionals
  • Mobile Marketing Association (MMA)
  • Web Analytics Association (WAA)
  • Email Experience Council (EEC)
  • Search Engine Marketing Professional Organization (SEMPO)
  • National Association of Sales Professionals (NASP)

Certifications

  • Professional Certificate in Web Development by edX (standard, 2020)
  • Certified ScrumMaster (CSM)
  • Google Cloud Platform Certification: Cloud Digital Leader
  • Google Ads Measurement Certification
  • Inbound Marketing Certification by HubSpot Academy
  • Pardot Specialist Certification (Salesforce)
  • Salesforce
  • Google Certified Professional Cloud Architect
  • Project Management Professional (PMP)
  • Adobe Certified Expert (ACE) - Adobe Experience Manager Sites

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