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Skills

  • Supervision
  • First Aid/CPR
  • Inventory management
  • Process improvement
  • Project organization
  • Organization
  • Administrative support
  • CCTV
  • Business operations
  • Creative Brief Development

Work Experiences

  • Collaborated with sales, service, finance, and logistics departments to influence critical business growth outcomes.
  • Managed employees and provided training on best practices to reduce process lags to ensure optimal productivity.
  • Strengthened product branding initiatives by creating communication campaigns, promotional materials, market intelligence data, and databases for the Columbus market to increase reach.
  • Coordinated marketing, sales, and IT processes to align activities with corporate goals.
  • Developed award-winning programs, strategies, and sales tools, resulting in increased team efficiency and effectiveness from concept to completion.
  • Provided strategic support to senior management, including detailed analysis of new business opportunities, as well as consolidating current business and strengthening relationships with process customers.
  • Worked closely with sales, technical services, and customer service representatives to ensure that the project was completed on time and on budget.
  • Was in charge of marketing campaigns from conception to execution and refinement.
  • Implemented new marketing strategies to increase brand awareness, customer traffic, and sales.
  • Cultivated a positive relationship with customers and distributors in order to boost retention and achieve goals.

Summaries

  • Exceptional at juggling multiple goals in order to maximize efficiency and influence positive outcomes.
  • With innovative and forward-thinking approaches, successful at overseeing all stages of initiatives, building positive relationships, and promoting products.
  • Salesforce and SAP experts with exceptional interpersonal skills.
  • Proficient in promoting initiative by leveraging team leadership and vendor management knowledge.
  • Accomplished at SEO strategy development, boosting targeted organic search traffic by 70% for key customer segments.
  • Interactive Marketing Manager with budget management and workflow optimization abilities.
  • Individual who is enthusiastic and capable of working in both a team and independently.
  • In both domestic and international markets, a resourceful marketing leader capable of successfully executing strategic marketing initiatives and effective brand management.
  • Achieved 5 new customer acquisitions.
  • Forecaster, project manager, and planner with extensive Miscellaneous experience and strong communication skills.

Accomplishments

  • Achieved customer engagement growth of 82% by executing a social media strategy focused on community-building content and promotions.
  • Developed and maintained strategic relationships with key media outlets, leading to a 63% increase in earned media coverage.
  • Chaired weekly marketing scrums to improve project throughput, reducing time-to-market for campaigns by 29%.
  • Integrated Asana to automate lead nurturing processes, enhancing lead scoring accuracy and generating 3% more qualified leads.
  • Drove 57% lift in conversion rates through personalized, multichannel retention campaigns.
  • Collaborated with product teams to refine the go-to-market strategy, resulting in a 17% increase in new customer acquisitions.
  • Enforced rigorous KPI measurement and reporting structures that allowed for early detection of underperforming campaigns and enabled timely pivots, boosting efficiency by 45%.
  • Created and launched innovative retargeting campaigns that improved lead-to-conversion timelines by 33%, resulting in faster revenue recognition.
  • Managed a portfolio of digital marketing tools, including standard, and improved system efficiency by eliminating redundancy and streamlining workflows.
  • Developed personalized email marketing campaigns, increasing customer lifetime value (CLTV) by 60% within the past year.

Affiliations

  • Participant, HubSpot User Group (HUG) Seattle – 2023-Present
  • Member, Marketing Research Association (MRA) – 2018-Present
  • Certified Specialist in Influencer Marketing, process – 2024
  • Contributor, Digital Marketing Summit 2024, Chicago
  • Member, Data & Marketing Association (DMA) 2022 – Present
  • Speaker, Social Media Week 2017, Phoenix
  • Contributor, Interactive Advertising Bureau (IAB) Webinars – 2020
  • Certified in Facebook Blueprint – 2022
  • Member, Association of National Advertisers (ANA), 2015-Present
  • Member, Women in Digital Marketing Association – 2018-Present

Certifications

  • SEO Training Course Certification - Moz Academy
  • Certified Business Analysis Professional (CBAP)
  • Email Marketing Certification - HubSpot Academy
  • Google Mobile Sites Certification
  • Facebook Blueprint Certification
  • SAP Certified Application Associate
  • Association for Project Management (APM)
  • Email Marketing Platform Expert Certification - Salesforce
  • American Academy of Financial Management (AAFM)
  • Cisco Certified Network Associate (CCNA)

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