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Skills

  • Partnership development
  • Team building
  • Team management
  • Content Marketing and Distribution
  • Communications
  • Business operations
  • Program Marketing
  • Process improvement
  • Brand-building strategies
  • Intuit QuickBase

Work Experiences

  • Achieved a 38% increase in conversion rates in 2017.
  • Was in charge of marketing campaigns from conception to execution and refinement.
  • Collaborated with members of the product development team to improve product specifications.
  • Coordinated marketing, sales, and IT processes to align activities with corporate goals.
  • Worked closely with sales, technical services, and customer service representatives to ensure that the project was completed on time and on budget.
  • Developed special projects for existing and prospective customers to generate new category business.
  • Content creation and curation, pay-per-click, event, social media, and lead generation campaigns were among the organic and paid acquisition channels I tested and optimized.
  • Strengthened product branding initiatives by creating communication campaigns, promotional materials, market intelligence data, and databases for the Columbus market to increase reach.
  • Achieved a 66% faster time-to-market for marketing initiatives.
  • Achieved a 18% increase in leads.

Summaries

  • Advanced product development, market research, and SEO knowledge.
  • Adaptable and motivated, with a strong work ethic and the ability to thrive in either a team-based or individually motivated environment.
  • Interactive Marketing Manager is a hardworking and dependable Interactive Marketing Manager who excels at strategic planning and performance reporting.
  • Accomplished at SEO strategy development.
  • Ready to contribute 10 years of experience to a new role focused on delivering outstanding results within tight deadlines.
  • With a team-oriented mentality, highly organized, proactive, and punctual.
  • Successful marketing professional with a track record of developing and implementing strategic approaches to increase market share and profitability.
  • Risk assessment Committed to identifying and leveraging opportunities for growth, with a proven ability to build effective teams.
  • Team leader with extensive experience analyzing market trends and customer needs in order to create highly effective and targeted marketing campaigns.
  • Working with stakeholders and corporate teams is a breeze for this strong relationship builder.

Accomplishments

  • Spearheaded the design and execution of a comprehensive content strategy that drove 34% growth in organic website traffic.
  • Utilized marketing analytics tools to track KPIs, uncovering actionable insights that improved marketing ROI by 23%.
  • Improved paid media campaign performance by 21% through iterative optimization and adaptation of creative assets across Salesforce.
  • Revamped CRM systems to implement customer segmentation strategies that led to a 69% increase in repeat purchase rates and loyalty program membership.
  • Integrated Asana to automate lead nurturing processes, enhancing lead scoring accuracy and generating 3% more qualified leads.
  • Conducted consumer behavior research to optimize messaging strategies, leading to a 85% increase in average order value (AOV).
  • Developed a multi-channel attribution model to track and clarify ROI from disparate marketing activities, increasing reporting accuracy by 81%.
  • Collaborated with external advertising agencies to develop integrated marketing campaigns resulting in a 75% increase in engagement metrics.
  • Developed personalized email marketing campaigns, increasing customer lifetime value (CLTV) by 60% within the past year.
  • Implemented advanced segmentation in email marketing platforms, driving a 51% increase in deliverability and 68% in targeted conversions.

Affiliations

  • Member, International Academy of Internet Marketing – 2019-Present
  • Certified in Google Ads Video and Display Campaigns – 2017
  • Member, American Marketing Association (AMA), 2018-Present
  • Contributor, Digital Marketing Summit 2024, Chicago
  • Certification in Google Analytics method, Google Skillshop – 2022
  • Participant, HubSpot User Group (HUG) Seattle – 2023-Present
  • Member, Women in Digital Marketing Association – 2018-Present
  • Contributor, Interactive Advertising Bureau (IAB) Webinars – 2020
  • Participant, LinkedIn Local Meetup, Chicago – 2024
  • Certification in HubSpot Marketing Software – 2017

Certifications

  • Certified Website Optimization Specialist - Digital Marketer
  • Certified Public Accountant (CPA)
  • Certified Digital Marketing Professional (CDMP) – Digital Marketing Institute
  • First Aid/CPR
  • CompTIA A+ Technician
  • Project Management Professional (PMP)
  • Certified Business Analysis Professional (CBAP)
  • Hootsuite Social Media Marketing Certification
  • Email Marketing Certification - HubSpot Academy
  • Cisco Certified Network Associate (CCNA)

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