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Skills

  • Brand Awareness Metrics
  • Client relationship management
  • PeopleSoft
  • P&L Management
  • Competitor and market analysis
  • Content management systems (CMS) proficiency
  • Budgets
  • Market Analysis
  • Communications
  • Data-driven decision making

Work Experiences

  • Achieved 41% increase in web traffic for Asana by leveraging data-driven email campaigns and personalized content.
  • Aligned marketing strategies.
  • Sold and distributed over $4 worth of QuickBooks.
  • Achieved 78% increase in web traffic.
  • Achieved 15% growth.
  • Achieved $17 in first-year sales for Tableau.
  • Collaborated with product and sales teams.
  • Achieved 16% growth in attendance.
  • Worked with senior sales, engineering, and other business development executives to develop vertical market best practices marketing initiatives and media positioning.
  • Accomplished this within one year.

Summaries

  • Excited to bring my budget management experience to my new position.
  • Marketing Manager with a track record of developing marketing strategies and leading successful product launches, promotions, and development.
  • Achieved $14 in first-year revenue growth for Microsoft Excel.
  • SEO content creation, social media audience engagement, and brand management are all skills I have.
  • Market research, plan optimization, and viral content creation are all areas of expertise.
  • Achieved 85% ROI improvement.
  • Achieved 54% improvement in ROI across media.
  • Achieved a 22% growth in ROI.
  • Achieved results within 18 months.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the category business.

Accomplishments

  • Managed a $16 monthly paid media budget across 17 channels, increasing ROAS (Return on Ad Spend) by 39% through data-driven optimization.
  • Recognized for leadership and innovation in digital marketing strategy, receiving the Innovation Award in 2018.
  • Developed a series of high-impact webinars attracting 7 leads, resulting in 23% increase in qualified opportunities.
  • Documented and resolved category which led to standard.
  • Led influencer marketing and partnership programs, multiplying conversion rates by 48% through strategic collaborations with industry influencers.
  • Delivered 21% growth in email campaign open rates through AB testing and strategic list segmentation across the past year.
  • Optimized client communications by redesigning the customer journey, resulting in 24% growth in retention across framework.
  • Guided digital transformation of the company’s customer communication strategy, leading to a 18% improvement in customer satisfaction scores.
  • Proactively identified and engaged with key stakeholders, increasing shareholder engagement by 47% and enhancing external communications.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.

Affiliations

  • National Association of Social Workers
  • Society of Women Engineers
  • American Association of Advertising Agencies (4A's) - Guest Mentor 2023
  • Jaycees
  • Interactive Advertising Bureau (IAB) Affiliate
  • Business Marketing Association (BMA) - Thought Leadership Award Recipient
  • Association of Professional Consultants in Marketing (ACPM) - Professional Certification 2015
  • Freemason
  • International Association of Administrative Professionals
  • Institute for Digital Transformation (IDT) - Regular Contributor to Marketing Innovation Forums

Certifications

  • Microsoft Certified Systems Engineer (MCSE)
  • ScrumMaster (CSM) Certification – Scrum Alliance
  • Google Marketing Platform Certification
  • Certified Public Relations Specialist (Cedar Works)
  • Inbound Marketing Certified - initiative
  • Salesforce Certified Marketing Cloud Specialist
  • Certified Customer Acquisition Specialist (CCAS) – Northwind
  • Cisco Certified Internetwork Expert (CCIE)
  • Search Engine Optimization (SEO) Certified – Vantage
  • Cisco Certified Network Associate (CCNA)

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