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Skills

  • Process improvement
  • Campaign Performance Analytics
  • Market Analysis
  • Crisis communication planning
  • Team management
  • Corporate Communications
  • Brand development
  • Marketing and advertising
  • Team leadership and development
  • Budgeting and Allocation 

Work Experiences

  • Achieved $17 in first-year sales for Tableau.
  • Achieved 41% increase in web traffic for Asana by leveraging data-driven email campaigns and personalized content.
  • Oversaw marketing projects from conception to completion, including conceptual planning, schedule management, and final execution.
  • Collaborated closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Created, implemented, and improved national marketing initiatives to increase program product awareness and sales.
  • Coordinated marketing, sales, and IT processes to align activities with corporate goals.
  • Sold and distributed over $4 worth of QuickBooks.
  • Achieved 78% increase in web traffic.
  • Implemented marketing strategies that resulted in a customer base growth of 16%.
  • Collaborated with product and sales teams.

Summaries

  • Achieved 54% improvement in ROI across media.
  • Adapted strategies for market growth.
  • Strengths in performance reporting and risk assessment backed up by Miscellaneous training.
  • Innovative marketing leader with 7+ years of experience creating outstanding marketing campaigns, content, and collateral using both traditional and innovative strategies.
  • Expert at keeping track of trends and seizing new opportunities.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the category business.
  • Professional with experience in brand management and social media engagement who is results-oriented and collaborative.
  • Achieved 22% growth in brand reach.
  • Achieved 63% increase in customer engagement.
  • Achieved a 42% uplift in customer engagement.

Accomplishments

  • Guided digital transformation of the company’s customer communication strategy, leading to a 18% improvement in customer satisfaction scores.
  • Collaborated with team of 14 in the development of category.
  • Restructured external PR campaigns, securing coverage in 18 tier-1 publications and improving media sentiment by 44%.
  • Managed full lifecycle of global product launch campaigns across 18 countries, resulting in $8 in revenue within the first quarter.
  • Led the development and execution of a rebranding strategy that increased customer engagement by 49% and social media followers by 9 within 18 months.
  • Led B2B communications strategy, resulting in 48% increase in corporate client acquisitions and $15 additional revenue within 2023.
  • Implemented CSR campaigns that enhanced brand reputation and increased positive brand sentiment by 17% over 8 months.
  • Reduced customer churn by 29% by coordinating personalized lifecycle email communications and optimizing response times.
  • Enhanced internal communication workflows, translating into streamlined content approvals and a 42% reduction in campaign cycle time.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.

Affiliations

  • AI in Marketing Association (AIMA) - Committee Member on Use of AI in Brand Strategies 2019
  • Institute for Public Relations (IPR) - Annual Marketing Awards Judge 2020
  • American Medical Informatics Association
  • Society of Women Engineers
  • Corporate Communications International (CCI) - Member
  • National Association of Social Workers
  • National Retail Federation (NRF) - Marketing Innovation Advisory Group 2016
  • Search Engine Marketing Professionals Organization (SEMPO) - SEM Strategy Forum Participant
  • Toastmasters
  • Society for Marketing Professional Services (SMPS) - Leadership in Marketing Initiatives

Certifications

  • Certified Public Relations Specialist (Cedar Works)
  • Microsoft Certified Systems Engineer (MCSE)
  • Certified Marketing Executive (CME) - Cedar Works
  • Certified Integrated Marketing Communication Specialist – system
  • LinkedIn Marketing Solutions Fundamentals Certification
  • Content Strategy for Professionals Certification, program
  • Google Ads Certification
  • Cisco Certified Internetwork Expert (CCIE)
  • Certified Business Analysis Professional (CBAP)
  • ServSafe

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