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Skills

  • Campaign performance analysis
  • Marketing strategy
  • Cross-functional team collaboration
  • Customer service
  • Communications
  • Competitor keyword research
  • Inventory management
  • Invoice generation
  • Project organization
  • A/B Testing for Conversion Rate Improvement

Work Experiences

  • Boosted ROI by 75% within category.
  • Assisted in managing PPC campaigns on Google Ads, achieving a 77% return on ad spend (ROAS) within 18 weeks.
  • Assessed the effectiveness of marketing, advertising, and communications programs and devised a strategy.
  • Achieved a lead conversion uplift of 32%.
  • Accomplished results within 8 weeks.
  • Based on survey feedback.
  • Assisted in managing PPC campaigns on Google Ads.
  • Achieved a 51% reduction in bounce rate.
  • Gathered competitor information and conducted an analysis of pricing, product sales, and marketing strategies.
  • Collaborated with the paid search team.

Summaries

  • With a team-oriented mentality, highly organized, proactive, and punctual.
  • Team leadership in initiative settings and quality assurance in process improvement settings.
  • Miscellaneous student seeking hands-on experience through an internship in process improvement.
  • Offering in-depth knowledge of initiative products, market conditions, and customer preferences, as well as a passion for working with high-profile clients.
  • Results-oriented Miscellaneous professional with team leadership, process improvement, and team leadership strengths.
  • With hands-on experience, eager to learn new skills and advance knowledge.
  • Communicative and team-oriented, with ServiceNow expertise.
  • Experienced marketing specialist who can meet tight deadlines and work with high-value clients.
  • Exceptional at juggling multiple goals in order to maximize efficiency and influence positive outcomes.
  • Marketing professional with the ability to adapt to changing market conditions.

Accomplishments

  • Led a local SEO optimization project for Vantage, improving organic search rankings and increasing local traffic by 52%.
  • Implemented best SEO practices in blog content, resulting in increased backlink generation by 73% and better SERP rankings.
  • Executed social media audits for Ironclad Systems, improving engagement metrics by recommending and implementing 15 new strategies.
  • Led the execution of email marketing campaigns using process, resulting in a 73% increase in open rates and 39% higher click-through rates.
  • Implemented email automation workflows using Asana that reduced client acquisition costs by 45% and streamlined communication processes.
  • Introduced advanced segmentation techniques in email marketing, resulting in a 72% higher response rate compared to previous campaigns.
  • Led a post-launch analysis for Salesforce, identifying key insights that contributed to a 53% performance increase in the next campaign.
  • Conducted extensive keyword research across Tableau that improved organic search result page rankings, increasing inbound leads by 31% for one year.
  • Executed successful A/B testing for Google Ads copy, improving click-through rates by 83% and return on ad spend by 47%.
  • Collaborated with key influencers and partners for system, achieving 2 views through video content and a 46% increase in engagement.

Affiliations

  • Certified Professional, Facebook Ads Blueprint Certification (2015)
  • Google Certifications Club Member, collaborated with cohort to complete campaigns and certifications.
  • Attendee, MozCon Conference (2019), focused on SEO and web analytics improvements.
  • Active Member, National Association for Media Literacy Education (NAMLE), learning how to refine media content for marketing.
  • Volunteer Social Media Coordinator, Cedar Works, managed social platforms to reinforce global presence.
  • Member, Content Marketing Association (CMA), engaged in best practices discussions on inbound strategies.
  • Member, American Marketing Association framework
  • Mentor, Digital Marketing Mentorship Program, provided guidance on online campaign management to junior marketers.
  • Participant, LinkedIn Learning: Digital Marketing Trends Analysis (2023)
  • Project Lead, University Media Group, crafted digital content strategy across social media and internal blog.

Certifications

  • Cisco Certified Network Associate (CCNA)
  • Conversion Optimization Specialist Certification by CXL
  • CompTIA Security+
  • Association for Project Management (APM)
  • Interactive Advertising Bureau (IAB) Digital Marketing and Media Foundations Certification
  • Google Tag Manager Fundamentals Certification
  • Advanced Social Media Strategy (ASMS) Certification by Hootsuite
  • Certified Digital Marketing Professional (CDMP)
  • LinkedIn Marketing Strategy Accreditation
  • First Aid/CPR

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