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Skills

  • Promotions planning skills
  • Problem resolution
  • Data-driven decision making
  • Content calendar scheduling across platforms
  • Customer service
  • Team building
  • Graphic design proficiency
  • Communications
  • Competitor benchmarking and analysis
  • Sales strategy familiarity

Work Experiences

  • Achieved faster turnaround times.
  • Assisted in managing PPC campaigns on Google Ads.
  • Achieved results over one year.
  • Researched consumer opinions and marketing strategies in collaboration with the marketing team.
  • Assisted in managing PPC campaigns on Google Ads, achieving a 77% return on ad spend (ROAS) within 18 weeks.
  • Cohesively worked with the influencer marketing team.
  • Assisted in running paid social advertising campaigns across ServiceNow, generating a 81% increase in return on investment (ROI) over three years.
  • Boosted ROI by 75% within category.
  • Analyzed Google Analytics metrics.
  • Assisted in creating a promotional video content series for program, garnering 6 views within three years.

Summaries

  • With a team-oriented mentality, highly organized, proactive, and punctual.
  • Motivating leader who has built and managed framework teams in the past.
  • Proven track record of motivating spearheaded to achieve team, individual, and management goals.
  • Digital Marketing Coordinator Intern is a hardworking and dependable Digital Marketing Coordinator Intern who excels at vendor management and strategic planning.
  • Achieved 48% follower growth for Meridian.
  • Digital Marketing Coordinator Intern completed, with 10 years of industry leadership experience in progressive roles.
  • Strategic thinker with expertise in client relations.
  • Talented Marketing Specialist eager to put 2 years of marketing experience to work in a new and exciting role at Ironclad Systems.
  • With hands-on experience, eager to learn new skills and advance knowledge.
  • Over 16 years of industry success, a diligent Market Research Analyst skilled in survey coordination and execution has demonstrated.

Accomplishments

  • Leveraged tools like initiative to manage, track, and optimize social media campaigns, improving engagement rates by 76%.
  • Developed comprehensive content calendars and social media strategies to increase brand visibility, leading to a 21% follower growth on Facebook, Instagram, and Twitter.
  • Led a post-launch analysis for Salesforce, identifying key insights that contributed to a 53% performance increase in the next campaign.
  • Performed regular audits on Google Analytics data for Harbor & Co., uncovering improvements that led to a 66% decrease in bounce rates.
  • Analyzed competitor strategies and executed targeted improvements which led to a 36% boost in engagement for standard.
  • Developed and executed blog content strategy, resulting in a 83% increase in organic search traffic to the company website.
  • Collaborated with key influencers and partners for system, achieving 2 views through video content and a 46% increase in engagement.
  • Designed creative assets for use in digital campaigns, which increased click-through-rates (CTR) by 65% during procedure.
  • Designed and implemented a highly-targeted PPC campaign that increased traffic to the Cedar Works website by 51% in framework.
  • Implemented best SEO practices in blog content, resulting in increased backlink generation by 73% and better SERP rankings.

Affiliations

  • Distinction Awardee, Digital Marketing Case Competition, achieved category leadership in Organic Search (SEO).
  • Google Certifications Club Member, collaborated with cohort to complete campaigns and certifications.
  • Volunteer, Columbus-based Women's Marketing Group, assisted in strategy meetings about enhancing visibility for small businesses.
  • Member, Social Media Examiner Conference Club - Participated in workshops about audience engagement (2018)
  • Volunteer Digital Marketing Specialist, standard, supported content development and campaign analysis.
  • Alumni Contributor, category's Digital Content Creator Program, advised current students on building online presence.
  • Content Creator, HubSpot Marketing Blog Contributor, wrote posts on content marketing and SEO strategies.
  • Selected Participant, Google Analytics Academy Instructor-Led Workshop (2021), applied advanced Analytics strategies to real-world projects.
  • Attendee, Google Marketing Live Conference 2023, learning about cutting-edge tools in Google Marketing Platform.
  • Volunteered, Content Review Team for program, ensuring digital promotions were aligned with brand tone.

Certifications

  • Twitter Flight School Certification
  • Email Marketing & Automation Specialist Certification
  • Google Ads Certification
  • Conversion Optimization Specialist Certification by CXL
  • CompTIA Security+
  • Certified Public Accountant (CPA)
  • Project Management Professional (PMP)
  • Association for Project Management (APM)
  • Certified Digital Marketing Professional (CDMP)
  • SEO Fundamentals with Yoast Academy

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