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Skills

  • Advertising Revenue Growth
  • Content curation and optimization
  • Board-level presentation skills
  • Program oversight
  • MS Office
  • Cross-functional team collaboration
  • Press release writing
  • Crisis communication management
  • Client relations and satisfaction
  • Customer satisfaction improvement

Work Experiences

  • Consulted with marketing, sales, and product teams.
  • Amplified company reach.
  • Improved the supply chain to lower material costs and increase distribution efficiency.
  • Was in charge of daily administrative tasks such as client relations, project management, and client relations.
  • Achieved a 15% reduction in information silos.
  • Championed corporate social responsibility initiatives, increasing company contributions to sustainability efforts by 6% over 2024.
  • Addressed customer grievances.
  • Achieved double the brand’s media exposure year-over-year.
  • Collaborated with HR on employee recognition campaigns.
  • Collaborated with legal and compliance teams.

Summaries

  • Strategic problem solver, change manager, and visionary executive with a track record of putting plans in place to meet current and future requirements.
  • Clear understanding of project management and stakeholder engagement as well as project management training.
  • Driven and visionary change manager committed to continuous business improvement with a focus on increasing revenue and streamlining operations.
  • Achieved 42% increased follower engagement.
  • Achieved a 25% increase in followers.
  • Costs were consistently reduced while profits were increased.
  • Achieved 77% audience growth on digital platforms.
  • Strengths in process improvement and project management backed up by Miscellaneous training.
  • By effectively determining and meeting customer needs, implementing price models, and optimizing inventory control procedures, the network is expanded.
  • A visionary Communications Board Member passionate about driving organizational success through strategic communication planning and innovative content strategies.

Accomplishments

  • Coordinated crisis communication efforts that mitigated brand reputation risks, resulting in 65% successful media placements.
  • Resolved product issue through consumer testing.
  • Collaborated with team of 17 in the development of initiative.
  • Co-led a public relations effort that resulted in 3 positive news articles and increased brand sentiment by 23%.
  • Utilized data-driven insights to overhaul communications strategy, resulting in a 57% increase in engagement across all digital platforms.
  • Worked with diverse teams to amplify multicultural messaging, resulting in 71% reach across diverse markets.
  • Led the execution of cross-functional digital marketing campaigns, improving brand awareness by 48% in 2019.
  • Managed the rebranding of Summit Group’s visual identity, improving brand recognition by 16% in metric.
  • Documented and resolved initiative which led to standard.
  • Effectively managed social media crisis response, resulting in 54% fewer negative mentions compared to the previous crisis.

Affiliations

  • Association for Computing Machinery
  • Council of Public Relations Firms (CPRF)
  • International Association of Business Communicators (IABC)
  • American Marketing Association (AMA)
  • International Council of Nurses
  • American Medical Informatics Association
  • Association for Supply Chain Management (APICS)
  • Media and Entertainment Alliance (MEA)
  • Digital Analytics Association (DAA)
  • National Communication Association (NCA)

Certifications

  • CompTIA Network+
  • Google Analytics for Beginners – Google Analytics Academy
  • Digital Public Relations Professional Certificate – category
  • Program on Negotiation and Influence – program
  • Cisco Certified Internetwork Expert (CCIE)
  • Project Management Professional (PMP)
  • Apple Certified Associate (ACA)
  • Certificate in Crisis Communication – National Institute for Social Media
  • Public Relations Society of America (PRSA) Accreditation in Public Relations (APR)
  • Professional Certificate in Stakeholder Communication – standard

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