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Skills

Advertising Revenue Growth
Content curation and optimization
Board-level presentation skills
Program oversight
MS Office
Cross-functional team collaboration
Press release writing
Crisis communication management
Client relations and satisfaction
Customer satisfaction improvement

Work Experiences

Consulted with marketing, sales, and product teams.
Amplified company reach.
Improved the supply chain to lower material costs and increase distribution efficiency.
Was in charge of daily administrative tasks such as client relations, project management, and client relations.
Achieved a 15% reduction in information silos.
Championed corporate social responsibility initiatives, increasing company contributions to sustainability efforts by 6% over 2024.
Addressed customer grievances.
Achieved double the brand’s media exposure year-over-year.
Collaborated with HR on employee recognition campaigns.
Collaborated with legal and compliance teams.

Summaries

Strategic problem solver, change manager, and visionary executive with a track record of putting plans in place to meet current and future requirements.
Clear understanding of project management and stakeholder engagement as well as project management training.
Driven and visionary change manager committed to continuous business improvement with a focus on increasing revenue and streamlining operations.
Achieved 42% increased follower engagement.
Achieved a 25% increase in followers.
Costs were consistently reduced while profits were increased.
Achieved 77% audience growth on digital platforms.
Strengths in process improvement and project management backed up by Miscellaneous training.
By effectively determining and meeting customer needs, implementing price models, and optimizing inventory control procedures, the network is expanded.
A visionary Communications Board Member passionate about driving organizational success through strategic communication planning and innovative content strategies.

Accomplishments

Coordinated crisis communication efforts that mitigated brand reputation risks, resulting in 65% successful media placements.
Resolved product issue through consumer testing.
Collaborated with team of 17 in the development of initiative.
Co-led a public relations effort that resulted in 3 positive news articles and increased brand sentiment by 23%.
Utilized data-driven insights to overhaul communications strategy, resulting in a 57% increase in engagement across all digital platforms.
Worked with diverse teams to amplify multicultural messaging, resulting in 71% reach across diverse markets.
Led the execution of cross-functional digital marketing campaigns, improving brand awareness by 48% in 2019.
Managed the rebranding of Summit Group’s visual identity, improving brand recognition by 16% in metric.
Documented and resolved initiative which led to standard.
Effectively managed social media crisis response, resulting in 54% fewer negative mentions compared to the previous crisis.

Affiliations

Association for Computing Machinery
Council of Public Relations Firms (CPRF)
International Association of Business Communicators (IABC)
American Marketing Association (AMA)
International Council of Nurses
American Medical Informatics Association
Association for Supply Chain Management (APICS)
Media and Entertainment Alliance (MEA)
Digital Analytics Association (DAA)
National Communication Association (NCA)

Certifications

CompTIA Network+
Google Analytics for Beginners – Google Analytics Academy
Digital Public Relations Professional Certificate – category
Program on Negotiation and Influence – program
Cisco Certified Internetwork Expert (CCIE)
Project Management Professional (PMP)
Apple Certified Associate (ACA)
Certificate in Crisis Communication – National Institute for Social Media
Public Relations Society of America (PRSA) Accreditation in Public Relations (APR)
Professional Certificate in Stakeholder Communication – standard

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