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Skills

  • Email Marketing Strategy
  • Google Analytics procedure for performance tracking
  • Conversion rate optimization
  • Trade show representation
  • Operational improvement
  • Content Creation and Copywriting
  • Regulatory compliance
  • Business operations
  • Process improvement
  • Team Leadership

Work Experiences

  • Achieved Employee of the Year for Best Campaign in 2015.
  • Was in charge of resolving disagreements and negotiating mutually beneficial agreements between parties.
  • Achieved a $17 lift in sales volume.
  • Contributed to an additional $8 in annual revenue.
  • Collaborated with product development teams to enhance brand consistency for Adobe Creative Suite, resulting in a 31% increase in positive user feedback.
  • Achieved unexpected media coverage.
  • Conducted competitor analysis.
  • Looked for industry trends on social media and through online sources.
  • Consolidated 15 platforms.
  • Achieved growth through strategic partnership.

Summaries

  • Aligned demand generation with sales efforts.
  • Adept at steering innovative digital marketing campaigns, generating 55% improvement in click-through rates and heightened brand visibility on initiative.
  • Adept at steering innovative digital marketing campaigns.
  • Achieved a 52% decrease in CPA.
  • Costs were consistently reduced while profits were increased.
  • Accomplished leader with 10 years of directing high-impact revenue-generating initiatives, consistently surpassing sales projections by $9.
  • Brand Executive with a deep understanding of social media algorithms and content optimization, resulting in exceptional brand visibility expansion by 26%.
  • Achieved significant traction in 2022.
  • Brand Executive with extensive experience in rebranding initiatives, modernizing brand identity and increasing consumer sentiment by 49%.
  • Brand strategy professional recognized for leading successful product rebrands generating a 16% boost in conversions for Jira.

Accomplishments

  • Orchestrated thought leadership webinars, increasing lead generation by 36% through content and email marketing integration.
  • Optimized digital marketing campaigns via A/B testing, achieving cost-per-click (CPC) reductions of 44% on ServiceNow.
  • Managed influencer marketing initiatives across Adobe Creative Suite, resulting in a 71% growth in brand followers and enhanced audience engagement.
  • Implemented customer journey mapping for Ironclad Systems, increasing retention and reducing churn rates by 40% over 5 months.
  • Led a go-to-market strategy for launching Microsoft Excel in Atlanta, boosting sales by 34% in 10 months.
  • Secured 9 sponsorship deals which elevated brand visibility by 39% during industry-leading events.
  • Achieved ITIL in 2024, contributing to internal process improvements that increased campaign efficiency by 38%.
  • Collaborated with cross-functional teams and external clients to launch Jira, resulting in a 76% increase in market share over 17 months.
  • Worked directly with client stakeholders to ensure consistent application of their brand frameworks, resulting in 2 successful product launches.
  • Developed and executed a multichannel marketing campaign that improved customer engagement by 20% and increased brand awareness across 13 regions.

Affiliations

  • American Society of Safety Professionals
  • American Marketing Association
  • Luxury Marketing Council
  • Market Research Society (MRS)
  • Society for Marketing Professional Services (SMPS)
  • Women in Sports and Events (WISE)
  • European Association for Viewers Interests (EAVI) – if in Europe
  • American Marketing Association (AMA)
  • Rotary International
  • Lions Club

Certifications

  • Programmatic Advertising Certification – Microsoft Excel
  • Certified Brand Strategy Professional (CBSP) - Vantage
  • Microsoft Certified Systems Engineer (MCSE)
  • Certified Strategic Marketing Professional – system
  • ServSafe
  • Professional Certified Marketer (PCM) in Brand Management - American Marketing Association
  • HubSpot Content Marketing Certification - 2023
  • Project Management Professional (PMP)
  • Digital Branding Certification – Summit Group
  • Professional Certified Marketer (PCM) in Content Marketing – American Marketing Association

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