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Skills

  • Customer loyalty program design
  • Collaborative product launch planning
  • Market Positioning
  • Conversion rate optimization
  • Advertising expertise
  • Consumer outreach and engagement
  • Category growth
  • Customer feedback loop optimization
  • Project management
  • Internal branding workshop facilitation

Work Experiences

  • Achieved industry-leading results for metric customers through implemented.
  • Increased brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Developed, implemented, and improved business development strategies based on company objectives, product specifications, market data, and budget constraints.
  • Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
  • Assisted in securing a pivotal Outstanding Service Award for Harbor & Co., boosting its prestige within the industry and leading to a customer growth rate of 41%.
  • Advised senior management on new market penetration strategies resulting in the expansion into 7 new markets by 2021.
  • Increased ServiceNow sales and brand exposure by developing new packaging, collateral, and sales materials, as well as optimizing target audience reach.
  • Assisted in securing a pivotal President's Club for Vantage.
  • Achieved record-breaking sales of $6.
  • Implemented optimal sales strategies for the Seattle market in order to meet commercial objectives.

Summaries

  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Experienced in growing categories, managing inventory, and tracking results to optimize campaigns.
  • Achieved this within 11 months months.
  • Costs were consistently reduced while profits were increased.
  • Adept at steering teams through product positioning challenges.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the metric business.
  • Brand Co-Manager with 14 years of successful data analysis and workflow optimization experience.
  • Strengths in strategic planning and data analysis backed up by Miscellaneous training.
  • Accomplished Brand Co-Manager.
  • Marketing Manager with a track record of developing marketing strategies and leading successful product launches, promotions, and development.

Accomplishments

  • Directed a cross-channel marketing campaign that increased brand search volume by 69% and drove $10 in incremental revenue.
  • Implemented real-time market research tools to inform decision-making, cutting campaign setup time by 56%.
  • Developed and executed branded retail events that increased in-store foot traffic by 56% over a one year period.
  • Implemented a marketing budget reallocation, improving ROI by 78% while reducing cost per acquisition in the past year.
  • Supported product development teams in integrating branding elements, leading to more cohesive consumer touchpoints across 13 products.
  • Directed a digital-first rebrand that saw a 78% improvement in social media followers and engagement across 15 channels.
  • Managed cross-functional teams during Power BI launch, achieving a 13% increase in year-on-year pre-orders.
  • Collaborated with team of 14 in the development of program.
  • Built an omnichannel loyalty program, contributing to a $14 increase in customer lifetime value across 2 sales channels.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.

Affiliations

  • Association for Supply Chain Management (APICS)
  • Influencer Marketing Hub
  • Project Management Institute
  • The Retail Marketing Society
  • Business Marketing Association (BMA)
  • Jaycees
  • Online Marketing Institute (OMI)
  • Customer Experience Professionals Association (CXPA)
  • Lions Club
  • Digital Analytics Association (DAA)

Certifications

  • CompTIA A+ Technician
  • Certified Strategic Alliance Professional (CSAP) by the Association of Strategic Alliance Professionals
  • CompTIA Network+
  • Apple Certified Associate (ACA)
  • Certified Public Accountant (CPA)
  • Advanced Negotiation Skills Certification from Asana
  • Instagram Marketing Certification from HubSpot
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Certified Email Marketing Specialist by the Digital Marketing Institute
  • SHRM Certified Professional (SHRM-CP)

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